Profile: Potbelly Corp (PBPB.OQ)
27 Feb 2015
Potbelly Corporation, incorporated on June 5, 2001, is a neighborhood sandwich concept offering toasty warm sandwiches, signature salads and other fresh menu items. Its sandwiches, salads and hand-dipped milkshakes are all made fresh to order and its cookies are baked fresh each day. As of June 30, 2013, it had a domestic base of 286 shops in 18 states and the District of Columbia. Of these, the Company operates 280 shops and franchisees operate six shops. In addition, there are 12 franchised shops in the Middle East.
The Company’s menu features items made from ingredients such as fresh vegetables, hearth-baked bread and all-natural chicken (without preservatives or artificial flavors). The Company also uses whole muscle turkey, ham and roast beef, rather than chopped and formed deli meats. Its menu includes toasty warm sandwiches, signature salads, soups, chili, sides, desserts and, in its breakfast locations, breakfast sandwiches and steel cut oatmeal. Its sandwiches can be customized with a variety of toppings, including its Potbelly hot peppers that are made with a combination of spices. Customers can also order off-menu sandwiches and variations on our sandwiches, including the Wrecking Ball (A Wreck plus meatballs), the Lucky Seven (which includes all seven of its sliced meat choices) and the Cheeseburger (the Meatball with cheddar cheese and no marinara). Customers may order any of its salads without meat for a vegetarian option and may customize a salad as they desire. Salads come with a choice of dressing, including Potbelly Vinaigrette, Balsamic Vinaigrette, Buttermilk Ranch and Non-Fat Vinaigrette.
The Company offers soups, chili and side dishes. Different soups are offered daily, including varieties such as Broccoli Cheddar, Chicken Noodle, Loaded Baked Potato, Chicken Enchilada and Spicy Southwest Veggie. It has vegan soup options, including Garden Vegetable and Spicy Black Bean. Its chili is available seven days a week and is a hearty recipe of ground beef, kidney beans, onions and bell peppers sweetened with a touch of molasses. Additionally, customers can choose side dishes of coleslaw, macaroni salad, potato salad, potato chips or a whole dill pickle. Its classic shake flavors include vanilla, chocolate, strawberry, coffee and Oreo, and its smoothies include real fruit, such as bananas and strawberries. Its varieties of cookies are baked fresh in each shop daily and include Oatmeal Chocolate Chip, Sugar, Chocolate Brownie and Chocolate Cherry Granola cookies. Customers can also order an ice cream sandwich, with their choice of cookies and ice cream, or its signature chocolate and caramel Dream Bar.
The Company competes with Chipotle, Jimmy John’s, Panera Bread and Subway.
23RD FLOOR, 222 MERCHANDISE MART
CHICAGO IL 60654