Profile: Polaris Industries Inc (PII)
22 May 2017
Polaris Industries Inc., incorporated on September 23, 1994, designs, engineers and manufactures powersports vehicles, which include Off-Road Vehicles (ORV), including All-Terrain Vehicles (ATV) and side-by-side vehicles for recreational and utility use, Snowmobiles, Motorcycles and Global Adjacent Markets vehicles, including Work and Transportation and military vehicles. The Company's segments include ORV/Snowmobiles, Motorcycles, Global Adjacent Markets and Other. The Company's products, together with related Parts, Garments and Accessories (PG&A), as well as aftermarket accessories and apparel are sold through dealers and distributors located in the United States, Canada, Western Europe, Australia and Mexico. The Other segment includes business of TAP Automotive Holdings, LLC (Transamerican Auto Parts or TAP), a manufacturer, distributor, retailer and installer of off-road Jeep and truck accessories. TAP offers aftermarket parts and accessories for light trucks, Jeeps, sport-utility vehicles and other four-wheel drive vehicles. The brands owned by TAP include Pro Comp, Smittybilt, Rubicon Express, Poison Spyder, Trail Master, LRG and G2 Axle & Gear.
The Company's ORVs includes the RZR sport side-by-side, the RANGER utility side-by-side, the GENERAL crossover side-by-side, the Sportsman ATV and the Polaris ACE. As of December 31, 2016, the Company's line (excluding military vehicles) spanned 61 models, and included two-, four- and six-wheel drive general purpose, commercial, recreational and side-by-side models. The Company produces or supplies a range of replacement parts and Polaris Engineered Accessories for its ORVs. ORV accessories include winches, bumper/brushguards, plows, racks, wheels and tires, pull-behinds, cab systems, lighting and audio systems, cargo box accessories, tracks and oil. The Company also markets a range of recreational apparel for its ORVs, including helmets, jackets, gloves, pants and hats. Aftermarket brands in its off-road category include Kolpin, a lifestyle brand specializing in accessories for Utility Terrain Vehicles (UTVs) and outdoor enthusiasts, and Pro Armor, a lineup that specializes in accessories for performance side-by-side vehicles and all-terrain vehicles.
As of December 31, 2016, the Company produced a range of snowmobiles consisting of approximately 40 models, ranging from youth models to utility and economy models to performance and competition models. The Company produces or supplies a range of replacement parts and Polaris Engineered Accessories for its snowmobiles and snow bike conversion kits. Snowmobile accessories include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil and lubricants. The Company also markets a range of recreational apparel for its snowmobiles, including helmets, goggles, jackets, gloves, boots, bibs, pants and hats. Aftermarket brands in the Company's snowmobile category include Klim, which primarily specializes in technical riding gear for the snowmobile industry, and 509, which is an aftermarket snowmobile helmets and goggles brand.
The Company offers a range of motorcycles under Indian motorcycles and Slingshot brands. These are distributed directly through independently owned dealers and distributors, except in Australia where it has four Company-owned retail stores. The Company produces or supplies a range of replacement parts and accessories for its motorcycles. Motorcycle accessories include saddle bags, handlebars, backrests, exhaust, windshields, seats, oil and various chrome accessories. It also markets a range of recreational apparel for its motorcycles, including helmets, jackets, leathers and hats. The Company also markets Klim as an aftermarket brand in its motorcycle category.
Global Adjacent Markets
The Company's Work and Transportation brands include GEM, Goupil, Aixam and Taylor-Dunn. The Company's Global Adjacent Markets vehicles include low emission vehicles, light duty hauling, passenger vehicles and industrial vehicles. Across these brands, the Company offers approximately 60 models. Work and Transportation also includes all commercial vehicles, BRUTUS side-by-side vehicles, and all business-to-business (B2B) applications of ORV, Snowmobiles and Motorcycles outside of its traditional dealer channels. The Company offers a military version ATV and side-by-side vehicles with features specifically designed for ultra-light tactical military applications. These vehicles provide versatile mobility for up to nine passengers, and include DAGOR, Sportsman MV and MRZR. The Company's standard line of military and government vehicles consists of seven models.
Polaris Industries Inc
2100 HIGHWAY 55
MEDINA MN 55340-9770