Profile: Polaris Industries Inc (PII)
7 Mar 2014
Polaris Industries Inc. (Polaris) designs, engineers and manufactures off-road vehicles (ORV), including all-terrain vehicles (ATV) and side-by-side vehicles for recreational and utility use, snowmobiles, and on-road vehicles, including motorcycles and small electric vehicles (SEV), together with the related replacement parts, garments and accessories (PG&A). These products are sold through dealers and distributors located in the United States, Canada and Europe. In April 2011, the Company acquired Indian Motorcycle Company. In June 2011, the Company acquired Global Electric Motorcars LLC (GEM). In November 2011, the Company acquired Goupil Industries S.A. (Goupil). In December 2012, the Company acquired Teton Outfitters, LLC. In April 2013, it announced the acquisition of A.M. Holding S.A.S. In April 2013, Polaris Industries Inc acquired Aixam Mega SAS. In November 2013, Polaris Industries Inc acquired Primordial Inc.
The Company manufactures four-wheel ATVs. Its line of military and government vehicles for 2012 consists of 11 models. Its full line of ORVs beyond military vehicles consists of 34 models, including two-, four- and six-wheel drive general purpose, sport and side-by-side models. Its ORVs feature the totally automatic Polaris variable transmission, which requires no manual shifting, and several have a MacPherson strut front suspension. Its ORVs have four-cycle engines and both shaft and concentric chain drive. During the year ended December 31, 2011, it added to its lineup of recreational vehicles with the addition of the mid-sized RANGER RZR 570 and RZR, the RANGERRZR XP 900.
The Company produces a range of snowmobiles, consisting of 26 models, ranging from youth models to utility and economy models to performance and competition models. Polaris snowmobiles are sold in the United States, Canada and Europe. Its snowmobiles include features, such as independent front suspension, long travel rear suspension, hydraulic disc brakes, liquid cooling for brakes and a three cylinder engine.
GEM addresses the people mover segment of low emission vehicles, and Goupil addresses the light duty hauling segment. As of December 31, 2011, GEM had six SEV models. As of December 31, 2011, Goupil had two base platforms, which are modular and can be configured to meet custom needs from park and garden maintenance to delivery and street cleaning. During 2011, the Company ceased production of the Breeze electric vehicles. Its 2012 model year line of motorcycles for both Victory and Indian consists of 20 models.
Parts, Garments and Accessories
The Company produces or supplies a range of replacement parts and accessories for its product lines. ORV accessories include winches, bumper/brush guards, plows, racks, mowers, tires, pull-behinds, cabs, cargo box accessories, tracks and oil. Snowmobile accessories include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil and lubricants. Motorcycle accessories include saddle bags, handlebars, backrests, exhaust, windshields, seats, oil and chrome accessories. It also markets a range of recreational apparel, including helmets, jackets, bibs and pants, leathers and hats for its product lines. The apparel is designed to its specifications, purchased from independent vendors and sold by it through its dealers and distributors, and online through its e-commerce subsidiary under the Polaris brand name.
The Company competes with Deere & Company, Kawasaki Motors Corp., Yamaha Motor Corporation, Arctic Cat Inc., Kubota Tractor Corporation, Honda Motor Co., Ltd., Bombardier Recreational Products Inc., BMW of North America, LLC, Triumph, Harley Davidson, Inc., Suzuki, Textron Inc., Ingersoll-Rand Plc. and JH Global Services, Inc.
Polaris Industries Inc
2100 HIGHWAY 55
MEDINA MN 55340