United States

Profile: Polaris Industries Inc (PII)

PII on New York Consolidated

17 Feb 2017
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Polaris Industries Inc. (Polaris), incorporated on September 23, 1994, designs, engineers and manufactures off-road vehicles (ORV), including all-terrain vehicles (ATV) and side-by-side vehicles for recreational and utility use, snowmobiles, motorcycles and global adjacent markets vehicles, together with the related parts, garments and accessories (PG&A). The Company's segments are ORV/Snowmobiles, Motorcycles and Global Adjacent Markets. These products are sold through dealers and distributors located in the United States, Canada, Western Europe, Australia and Mexico. The Company sells its clothing and accessories through its e-commerce Websites polaris.com, indianmotorcycle.com, klim.com, kolpin.com, cyclecountry.com, proarmor.com, timbersled.com, hammerheadoffroad.com and 509films.com.

Off-Road Vehicles

The Company's ORVs include Sportsman ATVs, Polaris ACE, RANGER, RZR and Polaris GENERAL side-by-side vehicles. ATVs are four-wheel vehicles with balloon style tires designed for off-road use and traversing rough terrain, swamps and marshland. Side-by-side vehicles are multi-passenger off-road, all-terrain vehicles that can carry over six passengers in addition to cargo. ORVs are used for recreation, in such sports as fishing and hunting and for trail and dune riding, for utility purposes on farms, ranches, construction sites and for certain military applications. The Company produces four-wheel ATVs. The Company's standard line of military and government vehicles consists of over six models. Its line of ORVs, excluding military vehicles consists of over 55 models, including two-, four- and six-wheel drive general purpose, commercial, recreational and side-by-side models. The Company's family of ORVs includes utility and recreational Sportsman ATVs, sport-styled Scrambler ATVs, utility and recreational RANGER side-by-side vehicles, commercial-utility BRUTUS side-by-side vehicles and recreational RZR side-by-side vehicles.

In many of these segments, the Company offers youth, value, mid-size, and trail vehicles, which come in both single passenger and multi-passenger seating arrangements. Its key ORV products include RZR XP 1000 Turbo and the Polaris GENERAL 1000. It produces or supplies a range of replacement parts and accessories for its ORVs. ORV accessories include winches, bumper/brushguards, plows, racks, mowers, tires, pull-behinds, cabs, cargo box accessories, tracks and oil. The Company also markets a line of recreational apparel for its ORVs, including helmets, jackets, pants and hats. It also operates Kolpin Outdoors, Inc. (Kolpin), an aftermarket brand delivering purpose-built and universal-fit ORV accessories and lifestyle products.


The Company produces a range of snowmobiles, consisting of approximately 40 models, ranging from youth models to utility and economy models to performance and competition models. Polaris snowmobiles are sold primarily in the United States, Canada and Europe. The Company produces or supplies a range of replacement parts and accessories for its snowmobiles. Snowmobile accessories include covers, traction products, reverse kits, electric starters, tracks, bags, windshields, oil and lubricants. The Company also markets a line of recreational apparel for its snowmobiles, including helmets, goggles, jackets, gloves, boots, bibs, pants and hats.


Polaris' Motorcycles segment consists of Victory, Indian motorcycles and the moto-roadster, Slingshot. Heavyweight motorcycles are utilized as a mode of transportation, as well as for recreational purposes. The Company manufactures V-twin cruiser motorcycles under the Victory brand name and luxury touring model under the Victory Vision. Its touring product line includes the Victory Cross Roads and Cross Country models. The Company's Indian Motorcycle models include Indian Chief Classic, Indian Chief Vintage and Indian Chieftain. It produces or supplies a range of replacement parts and accessories for its motorcycles. Motorcycle accessories include saddle bags, handlebars, backrests, exhaust, windshields, seats, oil and various chrome accessories. The Company also markets a line of recreational apparel for its motorcycles, including helmets, jackets, leathers and hats.

Global Adjacent Markets

The Company offers products in the light-duty hauling, people mover and urban/suburban commuting sub-sectors of the Work and Transportation industry. The Company holds A.M. Holding S.A.S., which operates under the name Aixam Mega S.A.S. (Aixam); Global Electric Motorcars LLC (GEM) and Goupil Industries S.A. (Goupil) vehicles. GEM addresses the people mover segment of low emission vehicles. Goupil, a French company, addresses the light duty hauling segment. Aixam, also a French company, addresses both the passenger and light duty hauling segments. GEM has over seven models, while Goupil has over five base platforms that are modular and can be configured to meet custom needs from park and garden maintenance to delivery and other commercial needs. Additionally, Aixam has over four base models of passenger-based quadricycles that are sold primarily in Western Europe. Work and Transportation also includes all commercial, BRUTUS side-by-side vehicles, and all business-to-business (B2B) applications of ORV, Snowmobiles, and Motorcycles outside of its traditional dealer channels. It offers a military version ATV and side-by-side vehicles with features specifically designed for ultra-light tactical military applications. These vehicles provide mobility for over nine passengers and include DAGOR, Sportsman MV and MRZR.

The Company competes with Deere & Company, Kawasaki Motors Corp., Yamaha Motor Corporation, Arctic Cat Inc., Kubota Tractor Corporation, Honda Motor Co., Ltd. and Bombardier Recreational Products Inc.

Company Address

Polaris Industries Inc

2100 HIGHWAY 55
MEDINA   MN   55340-9770
P: +1763.5420500

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