Profile: Children's Place Retail Stores Inc (PLCE.OQ)
The Children's Place Retail Stores, Inc. (The Children's Place), incorporated in June 1988, is a pure-play children's specialty apparel retailer in North America. The Children's Place provides apparel, accessories and shoes for children from newborn to 10 years old. It operates in two segments: the Children's Place United States and the Children's Place Canada. The Company designs, contracts to manufacture and sells merchandise under The Children's Place brand name. The Children's Place has differentiated departments and is serving the wardrobe needs of girls and boys (sizes 4 to 14), baby girls and boys (sizes 6 months.-4T) and newborn (sizes 0 to 12 months). Its merchandise is also available at its online store located atwww.childrensplace.com. As of January 28, 2012, the Company operated 1,049 The Children's Place stores throughout North America and an Internet store at www.childrensplace.com.
At The Children's Place, the store concepts consist of Apple-Maple, Technicolor, Tech2 and Outlet formats. The Apple-Maple stores feature light wood floors, fixtures and trim. The average store is approximately 4,300 square feet. Technicolor stores uses color to create boutique-like settings that differentiate the various departments within the store. These stores also feature more wall space than an Apple-Maple store. The average store is approximately 4,900 square feet. Tech2 stores have the brand aesthetics of a Technicolor with the functionality of an Apple-Maple. Tech2 features darker ceilings and floors, along with crisp white floor-wall fixtures to ensure the product is the focal point. The average store is approximately 4,300 square feet. Outlet store is approximately 7,500 square feet. As of January 28, 2012, approximately 13% of its stores were in this format.
The Company competes with The Gap, Inc., Ascena Retail Group, Inc., The Gymboree Corporation, Toys R Us, Inc., Carter's, J.C. Penney Company, Inc., Sears Holdings Corporation, Kohl's Corp., Target Corporation, WalMart Stores, Inc. and Collective Brands, Inc.
Children's Place Retail Stores Inc
500 Plaza Drive
SECAUCUS NJ 07094