Profile: Pointer Telocation Ltd (PNTR.OQ)
12 Dec 2013
Pointer Telocation Ltd. (Pointer), incorporated on July 17, 1991, is a provider of advanced command and control technologies for the automotive and insurance industries. The Company conducts its operations, through two segments: Cellocator segment and Pointer segment. Through the Cellocator segment, Pointer designs, develops and produces mobile resource management (MRM) products, which include asset tracking, fleet management and security products for sale to third party operators providing MRM services in Europe, Latin America and Israel. Through its Pointer segment, the Company acts as an operator primarily in Israel, Argentina, Mexico, Brazil and Romania by bundling its products together with a range of services, including stolen vehicle retrieval services and fleet management services, and also provide roadside assistance services and emergency home repair services for sale to insurance companies, fleets and individual customers.
The Cellocator segment designs, develops and produces MRM products, including asset tracking, fleet management and stolen vehicle retrieval products. The segment develops, manufactures and distributes asset tracking products, stolen vehicle retrieval (SVR) products and fleet management application products.
The Company’s range of asset tracking products is designed to reduce an enterprise's financial losses incurred as a result of the often difficult task of tracking cargo or equipment, such as trailers, containers, construction and agriculture equipment. The products support tracking, communication and maintenance capabilities, providing functionality for advanced asset tracking of both mobile assets and assets without a constant power supply.
The SVR products are designed to prevent vehicles from being stolen and enable their retrieval in co-operation with law enforcement and private security agencies. The products incorporate a spread spectrum technology (SPSP) in the ISM frequency band, intended for self-deployed wide area networks (WAN) and Cellular/ global positioning system (GPS) technology communication systems in order to offer a total remote vehicle monitoring and retrieval solution.
The Company offers an end unit with inputs and outputs capabilities, which may be installed in a vehicle or any on any asset that may be mobilized from one location to another. The end-unit’s inputs are connected to sensors that may be installed in the vehicle or on the asset, while the outputs send commands received from the command and control center (CCC) to the vehicle.
The CCC includes databases and software modules required for the execution of operations by the operator, as well as monitors on which the data collected from the end units is displayed and analyzed in order to determine the location of the vehicle. The CCC connects to the end-units, through radio frequency or cellular communications and commands could be transmitted to the end units from the CCC using either a commercial paging system or cellular networks.
Communication infrastructure is accomplished by either the cellular network in each territory of operations or radio frequency infrastructure with base stations. These stations are dispersed throughout a specific territory and connected to an existing communications infrastructure. Each base station is equipped with antennae, which receives the end-unit’s signal and measures the angle from which the signal arrived for the purpose of locating the vehicle. These measurements, together with additional data received from the end-units, are then converted into digital data and sent to the CCC. The location of the vehicle is established by either triangulation measurements from base stations installed by the operator or by means of GPS device in the vehicle.
The fleet management products improve utilization of vehicles and other mobile resources, as well as minimize operation costs, through fuel savings and efficiency. The fleet management products include remote monitoring and control solutions, which is also marketed as part of the SVR product line, such as the CCC and communication infrastructure. The Cellocator segment distributes and sells its products to its services segment and to third party operators and distributors in 45 countries throughout Europe, Latin America and Asia.
The services provided by the Pointer segment includes asset tracking services, SVR services, fleet management services, road side assistance services, car sharing services, and emergency home repair and other services. The asset tracking services in Israel, Argentina, Mexico and Brazil provide services to resources that have an intermittent source of energy or none. This places a special energy management requirement on mobile resource management devices and the command and control software that monitors the resources.
The Company provides SVR services in Israel, Argentina, Mexico and Brazil through its local subsidiaries, Shagrir Systems Ltd. (Shagrir), Pointer Localization Y Asistencia SA (Pointer Argentina), Pointer Recuperacion de Mexico S.A. de C.V. (Pointer Mexico) and Pointer do Brazil S.A. (Pointer Brazil), respectively. In providing SVR services, the Company purchase products manufactured by the Cellocator segment and by third party operators, such as alarm systems.
The fleet management services in Israel, Argentina, Mexico and Brazil are based on cellular communication, GPS location tools and Web-based applications providing connectivity to the vehicle by CAN Bus or connectivity to sensors by inputs and outputs. The customers monitor their fleet vehicles, using a Web-based application, which could monitor various parameters, such as (but not limited) vehicle location, speed and other inputs, and can receive reports and alerts, either automatically or upon request, through Internet, general packet radio service (GPRS) or short messaging services (SMS).
The Company also provides road-side assistance services, including towing services, mobile automobile repair services, vehicle replacement services, selling and installing spare-parts and bodywork repairs. It provides these services, through its subsidiary, Shagrir, which operates in Israel and Romania. As of January 2012, Shagrir owned approximately 101 service cars, mobile garages and towing vehicles and approximately 280 replacement vehicles, including car sharing services.
Shagrir has 51% interest in Car2go, an Israeli company that offers car sharing services in urban areas in Israel. Car2go has spread cars across reserved parking spaces in the Gush Dan area in Israel, allowing members of the service to access diversified vehicles by swiping their membership card near the car, and driving away. When members no longer need to use the car, they return the car to its reserved parking space. The cars can be used for a few hours or a few days, with members only paying for what they use, without any long term commitment. Shagrir, through one of its operation units, commenced to provide household services to insurance companies relating to insurance coverage, including, among other things, installation, water damage repair and replacement of water heaters.
The Company competes with kypatrol LLC, Digital Communications Technologies LLC (Antares GPS), Maxtrac, Continental GPS Tracking Ltd., Portman Security System International Co. Ltd., GPS Tracking Network Inc., Uab Teltonika, Falcom GmbH, Mobile Devices, Skope Solutions, Portman, Digicore Holdings Ltd., Drachim Road Side & Towing Services Ltd., Femi Premium Ltd., Shlomo-SIXT Road Side Services & Garages Ltd., Ituran Location & Control Ltd., LoJack Corporation, UDA, GRUPO CORPORATIVO MISANTI, SA DE CV., Carsystems, Positron, Megatrans SA, Sitrack.com, Argentina SA, Omnistar Pty Ltd., Orbcomm Inc., Sascar Tecnologia E Seguranca Automotiva SA, Zatix SA and Qualcomm Inc.
Pointer Telocation Ltd
Afek Industrial Park
ROSH HA'AYIN 48091