Profile: Pointer Telocation Ltd (PNTR.OQ)

PNTR.OQ on NASDAQ Stock Exchange Capital Market

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5 Feb 2016
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Pointer Telocation Ltd. (Pointer), incorporated on July 17, 1991, is a provider of mobile resource management (MRM) products and services for the automotive, insurance industries and other mobile tracking markets, such as cargo, assets, shipping and containers. The Company operates through three business segments: Cellocator Segment, MRM Segment and RSA Segment. The Cellocator Segment designs, develops and produces MRM products, including asset tracking, fleet management and security products for sale to third party operators providing MRM services across the world, as well as to its MRM Segment. Through the MRM Segment, the Company acts as an operator primarily in Israel, Brazil, Argentina, Mexico and South Africa by bundling its products together with a range of MRM services, including stolen vehicle retrieval services and fleet management services. The RSA Segment provides roadside assistance services (RSA) services for sale to insurance companies, fleets and individual customers in Israel.

Cellocator Segment

The Cellocator Segment is engaged in designing, developing and producing customizable MRM products that utilize various radio frequency (RF) and cellular communication technologies, such as Global System for Mobile Communications (GSM), general packet radio service (GPRS) and Universal Mobile Telecommunications System (UMTS). Cellocator products are both sold and distributed to its MRM Segment in Latin America and Israel and South Africa, as well as third party operators across the world. Cellocator Segment develops, manufactures and distributes products, such as fleet management products, asset tracking products and stolen vehicle retrieval (SVR) products.

The fleet management products are used for utilization of fleet vehicles and other mobile resources, and providing statistics on multiple aspects of vehicle usage. The fleet management products also include remote monitoring and control solutions that are included as part of its SVR product line, such as the CCC and communications infrastructure. The Company also provides operators with end units that provide online monitoring of the operating parameters of a fleet vehicle, as well as details on driver behavior. In addition, the Company provides Web access required for the execution of vehicular and fleet management operations. The asset tracking products are designed to track and monitor cargo transported in trailers and containers and or specialized equipment used for construction or agricultural purposes. The Company's asset tracking products include tracking, communication and maintenance capabilities, providing functionality for asset tracking and monitoring of both mobile assets and assets without a constant power supply. The Company's SVR products are designed to prevent vehicles from being stolen and enable vehicles retrieval through co-operation with law enforcement and private security agencies.

The Company competes with Calamp, Skypatrol LLC, Digital Communications Technologies LLC, Maxtrac, Continental GPS Tracking Ltd., Portman Security System International Co. Ltd., Ruptela, GPS Tracking Network Inc., Uab Teltonika, Falcom GmbH, Skope Solutions, Digicore Holdings Ltd and Queclink worldwide.

MRM Segment

The MRM Segment provides a range of MRM services, such as asset tracking services, fleet management services, SVR services and car sharing services. The Company's asset tracking services in Israel, Argentina, Mexico, Brazil and South Africa provide MRM services to assets both with and or without an onboard power supply. The Company's fleet management services in Israel, Argentina, Mexico, Brazil and South Africa are based on cellular communication, GPS location tools and Web-based applications providing connectivity to the vehicle through products manufactured by its Cellocator Segment. The Company provides SVR services in Israel and Argentina, and to a lesser extent in Mexico, Brazil and South Africa. The Company provides MRM services in Israel through Pointer and abroad through its local subsidiaries Pointer Argentina, Pointer Mexico, Pointer Brazil and Pointer South Africa respectively. In providing MRM services, the Company purchases products manufactured by its Cellocator Segment and by third party operators, and accessories, such as alarm systems. The Company provides car sharing services through Car2go, a 62.31% owned by the Company. Car2go operates a fleet of vehicles which are positioned in various reserved parking spaces mainly in the Gush Dan or central area in Israel. As of February 2015, Car2go owned 39 vehicles which are used to provide car sharing services.

The Company competes with Ituran Location & Control Ltd., ISR, Trafilog, LoJack Corporation, Megatrans SA, Sitrack.com Argentina SA, Qualcom Inc., CSI, Encontrack, Copolito, Unicome, UDA, Sascar Tecnologia E Seguranca Automotiva SA, Zatix SA, Mix Telematics, Telogis, Cartrack, Omnitrack, Copiloto and Ubicamovil.

RSA Segment

The RSA Segment provides services, such as roadside assistance services (RSA), and emergency home repair and other services. The Company offers RSA services, such as towing services, temporary vehicle replacement services, mobile automobile repair services, as well as vehicle body work and replacement parts installation services. The Company provides RSA services through its subsidiary, Shagrir Group, which operates in Israel. As of February 2015, Shagrir Group owned 77 service cars, mobile garages and towing vehicles and 107 replacement vehicles. Shagrir Group provides emergency home repair and other services. The emergency home repair and other services include insurance-related household plumbing repair services for insurance companies, including, among other things, installation, water damage repair and replacement of water heaters.

The Company competes with Drachim Road Side & Towing Services Ltd., Femi Premium Ltd., MEMSI and Shlomo-SIXT Road Side Services & Garages Ltd.

Company Address

Pointer Telocation Ltd

14 Hamelacha Street
ROSH HA'AYIN     48091
P: +9723.5723111
F: +9723.5723100

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