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Profile: Pointer Telocation Ltd (PNTR.OQ)

PNTR.OQ on NASDAQ Stock Exchange Capital Market

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Pointer Telocation Ltd., incorporated on July 17, 1991, is a provider of mobile resource management (MRM) products and services for the automotive, insurance industries and other mobile tracking markets, such as cargo, assets, shipping and containers. The Company offers roadside assistance (RSA) services, automobile repair and towing services, stolen vehicle recovery (SVR) and other services. The Company operates through three segments: Cellocator, MRM and RSA. The Cellocator segment designs, develops and produces MRM products that include asset tracking, fleet management and security products. Through the MRM segment, the Company acts as an operator in Israel, Brazil, Argentina, Mexico and South Africa by bundling its products together with a range of MRM services. Through the RSA segment, the Company acts as an operator in Israel, providing RSA services, emergency repair services for sale to automotive and insurance companies and car sharing services.


The Cellocator segment is engaged in designing, developing and producing customizable MRM products that utilize various radio frequency (RF) and cellular communication technologies, such as global system for mobile communications (GSM), general packet radio service (GPRS), universal mobile telecommunications system (UMTS) and code division multiple access (CDMA). Cellocator products are both sold and distributed to its MRM Segment in Latin America and Israel and South Africa, as well as third party operators across the world. Its fleet management products enhance the utilization of fleet vehicles and other mobile resources. The fleet management products also include remote monitoring and control solutions that are included as part of its SVR product line, such as the Command & Control Center (CCC) and communications infrastructure. The Company also provides operators with end units that provide online monitoring of the operating parameters of a fleet vehicle, as well as details on driver behavior. In addition, the Company provides Web access required for the execution of vehicular and fleet management operations. The asset tracking products are designed to track and monitor cargo transported in trailers and containers and or specialized equipment used for construction or agricultural purposes. The Company's asset tracking products include tracking, communication and maintenance capabilities, providing functionality for asset tracking and monitoring of both mobile assets and assets without a constant power supply. The Company's SVR products are designed to prevent vehicles from being stolen and enable vehicles retrieval through co-operation with law enforcement and private security agencies. Its SVR products can also include the option of a distress key that can be used by a driver to alert the CCC, which in turn locates the vehicle and immediately enables operators to provide the required services.

The Company offers an end unit with input and output capabilities. The CCC includes databases and software modules required for the execution of certain operations by the operator, as well as monitors to display data collected from the end units, which is then analyzed in order to determine the location of the vehicle. The CCC connects to the end units through radio frequency or cellular communications and commands can be transmitted to the end units from the CCC using either a commercial paging system or cellular networks. Communication is accomplished by either the cellular network in each territory of operation or radio frequency infrastructure with base stations. These stations are dispersed throughout a specific territory and are connected to an existing communications infrastructure. Each base station is equipped with antennae, which receives the end unit's signal and measures the angle, from which the signal arrived for the purpose of locating the vehicle. These measurements together with additional data received from the end units is then converted into digital data and sent to the CCC. The location of the vehicle is established by either triangulation measurements from several base stations installed by the operator or by means of a global positioning system (GPS) device contained within the vehicle.


The MRM Segment provides asset tracking services, fleet management services and SVR services. The Company's asset tracking services in Israel, Argentina, Mexico, Brazil and South Africa provide MRM services to assets both with and or without an onboard power supply. The Company's fleet management services in Israel, Argentina, Mexico, Brazil and South Africa are based on cellular communication, GPS location tools and Web-based applications providing connectivity to the vehicle through products manufactured by its Cellocator segment. The Company provides SVR services in Israel and Argentina, and to a lesser extent in Mexico, Brazil and South Africa. The Company provides MRM services in Israel through the Company and abroad, through its local subsidiaries, Pointer Argentina S.A. (Pointer Argentina), Pointer Recuperacion de Mexico, SA de CV (Pointer Mexico), Pointer do Brasil Comercial Ltda. and Pointer SA (PTY) Ltd. (Pointer South Africa), respectively. In providing MRM services, the Company purchases products manufactured by its Cellocator segment and by third party operators, and accessories, such as alarm systems.


The RSA Segment offers towing services, temporary vehicle replacement services, mobile automobile repair services, as well as vehicle body work and replacement parts installation services as part of its RSA services. The Company provides RSA services, through its subsidiary, Shagrir Group Vehicle Services Ltd (Shagrir Group), which operates in Israel. Shagrir Group owns approximately 80 service cars, mobile garages and towing vehicles and over 80 replacement vehicles. The Company's Shagrir Group provides emergency home repair and other services. The emergency home repair and other services include insurance-related household plumbing repair services for insurance companies, including, among other things, installation, water damage repair and replacement of water heaters. The Company's Shagrir Systems Ltd. (Shagrir Systems) provides car repair services through car service centers, including, among other things, body work and painting in cases of accidents, repair and replacement of certain car parts and claims management services for insurance companies. Shagrir Systems, through Car2go, provides car sharing services. Car2go operates a fleet of vehicles, which are positioned in various reserved parking spaces mainly in the Gush Dan or central area in Israel.

The Company competes with Location & Control Ltd., ISR, Trafilog, LoJack Corporation, Megatrans SA, Sitrack.com Argentina SA, Qualcom Inc., CSI, Encontrack, Copolito, Unicome, UDA, Sascar Tecnologia E Seguranca Automotiva SA, Zatix SA, Mix Telematics, Telogis, Mix Telematics, C-Track, Cartrack, Omnitrack, Copiloto, Ubicamovil, Drachim Road Side & Towing Services Ltd., Femi Premium Ltd., MEMSI, Shlomo-SIXT Road Side Services & Garages Ltd., Calamp, Skypatrol LLC, Digital Communications Technologies LLC, Maxtrac, Continental GPS Tracking Ltd., Portman Security System International Co. Ltd., Ruptela, GPS Tracking Network Inc., Uab Teltonika, Falcom GmbH, Skope Solutions, Digicore Holdings Ltd. and Queclink.

Company Address

Pointer Telocation Ltd

14, Ha-Melakha
ROSH HA'AYIN     4809133
P: +9723.5723111
F: +9723.5723100

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