Full Description

PRIMEDIA Inc. (PRIMEDIA), incorporated on November 22, 1991, is an integrated media company that publishes and distributes advertising-supported print and online consumer guides primarily for the apartment and other rental property sectors of the residential real estate industry. The Company’s print and online guides are provided free of charge to end users. During the year ended December 31, 2008, the Company distributed approximately 23 million of its print guides to approximately 51,000 United States locations through its distribution network, DistribuTech. PRIMEDIA’s principal digital assets include the Websites associated with its print publications and Internet-only offerings, including ApartmentGuide.com, Rentals.com, RentalHouses.com, NewHomeGuide.com and AmericanHomeGuide.com. During 2008, the Company sold its Auto Guides division.

Apartments

Apartment Guide is the Company’s principal product. Apartment Guide delivers apartment and apartment community rental information to consumers via print, Internet and mobile devices. Apartment Guide publishes 77 print guides in 74 markets with over 18,000 apartment community listings in print. ApartmentGuide.com and RentRentar.com, its Spanish language edition of ApartmentGuide.com are available throughout United States markets.

Rentals.com is a residential real estate rental Website. Landlords, investors and property managers use Rentals.com to list their rental vacancies. The types of rentals listed on Rentals.com, which includes single-family homes, condominiums, town homes, vacation homes, single-unit apartments and apartment communities. Listings include unlimited photos, property descriptions and other features, such as Google Maps.

The Company competes with Move, Inc., eBay, Dominion Enterprises, Network Communications Inc., Classified Media Ventures LLC and RealEIS, LLC.

New Homes

The Company’s New Homes division provides display and classified advertising for new home builders to showcase product and inventory on a national and local basis through a network of home-related Websites, including NewHomeGuide.com, AmericanHomeGuides.com, NewHomeDirectory.com, FloridaGuide.com, and many others specific to home building states and metropolitan areas. As of December 31, 2008, New Homes published 32 print guides, distributed in 18 states and Washington, D.C., with over 4,300 home community listings. New Homes advertising revenue is generated primarily from new home builders and advertising agencies representing builders. During 2008, it ceased publication of two New Home Guide Professional Editions.

The Company competes with Move, Inc., Network Communications, Inc., Housing Guide of America, Builder Homesite, Inc. and Lending Tree, LLC.

DistribuTech

DistribuTech distributes free magazines, including PRIMEDIA guides and over 2,400 third-party titles, flyers and special piece advertising materials, to more than 51,000 locations in 41 states. DistribuTech maintains community rack programs with retail chains, including grocery, drug, convenience, video, fitness and mass merchandise retailers. The free publications are typically displayed in free-standing, multi-pocket racks.

The Company competes with Dominion Enterprises.