Full Description

Publicis Groupe S.A. (Publicis) is engaged in the provision of traditional advertising services, specialized agencies and marketing services (SAMS) and media services, which, during the fiscal year ended December 31, 2008, represented respectively 38%, 36% and 26% of revenues. Publicis provides a range of advertising and communications services, designing a customized package of services. These services fall into three major categories: classic traditional advertising, SAMS, which include digital services, media consulting, and media buying services. In May 2009, it acquired Publicis MARC. In April 2009, the Company acquired Nemos. In October 2009, the Company acquired Razorfish from Microsoft. Pursuant to the acquisition, Razorfish will be a wholly owned subsidiary of Publicis Groupe and will be a part of VivaKi, the Publicis Groupe media and digital umbrella encompassing Starcom MediaVest Group, ZenithOptimedia, Denuo, Digitas and VivaKi Nerve Center.