Profile: Rapala VMC Corp (RAP1V.HE)

Rapala VMC Corp is a Finland-based company engaged in the manufacture and distribution of fishing tackle products. The Company’s operations are divided into three business segments: Group Fishing Products, comprising fishing tackle products manufactured or sourced by the Company under its brands, such as Group Lures, Fishing Hooks, Fishing Lines and Fishing Accessories; Other Group Products, including the Company’s manufactured and branded products for winter sports and other non-fishing businesses; and Third Party Products, including fishing products not branded by the Company and third party products for hunting, outdoor and winter sports, which are distributed by the Company utilizing the same supply channel as Group Fishing Products and Other Group Products. Rapala VMC Oyj's manufacturing facilities are located in Finland, Estonia, Russia, Indonesia, China and the United Kingdom. As of December 31, 2011, the Company operated approximately 50 subsidiaries worldwide.