Profile: Royal Caribbean Cruises Ltd (RCL.N)
Royal Caribbean Cruises Ltd. (Royal Caribbean), incorporated on July 23, 1985, is a cruise company. As of December 31, 2012, the Company operated 41 ships in the cruise vacation industry across six brands with an aggregate capacity of approximately 98,650 berths. The Company’s ships operate on a range of global itineraries, which call on approximately 455 destinations on all seven continents. Its global brands include Royal Caribbean International, Celebrity Cruises, Pullmantur, Azamara Club Cruises and CDF Croisieres de France. These brands are complemented by its Pullmantur brand, which has been custom tailored to serve the cruise markets in Spain, Portugal and Latin America, and its CDF Croisieres de France brand, which provides it with a custom tailored product targeted at the French market. In addition, it has a 50% investment in a joint venture, which operates the brand TUI Cruises, tailored for the German market.
Royal Caribbean International
As of December 31, 2012, the Company operated 22 ships with an aggregate capacity of approximately 62,000 berths under its Royal Caribbean International brand, offering cruise itineraries that range from two to 18 nights. Royal Caribbean International offers a range of itineraries to destinations globally, including Alaska, Asia, Australia, Bahamas, Bermuda, Canada, the Caribbean, Europe, the Middle East, the Panama Canal, South America, South Pacific and New Zealand. Its product innovations include surf simulators, a water park called the H2O Zone, Royal Promenades (boulevards with shopping, dining and entertainment venues), ice skating rinks and rock climbing walls. Royal Caribbean International offers a range of shore excursions at each port of call.
As of December 31, 2012, the Company operated 11 ships with an aggregate capacity of approximately 24,800 berths under its Celebrity Cruises brand, offering cruise itineraries that range from two to 18 nights. Celebrity Cruises offers a global cruise experience by providing a range of cruise lengths and itineraries to destinations globally, including Alaska, Asia, Australia, Bermuda, Canada, the Caribbean, Europe, Hawaii, the Middle East, New Zealand, the Panama Canal and South America. Celebrity Cruises is also the cruise line to operate a ship in the Galapagos Islands, Celebrity Xpedition. Celebrity Xpedition has 96 berths and provides experience on seven day cruises with pre-cruise tours in Ecuador. Celebrity Cruises’ strategy is to deliver an intimate experience onboard upscale ships, which offers accommodations, dining, personalized service, spa facilities, and onboard activities and entertainment.
Azamara Club Cruises
As of December 31, 2012, the Company operated two ships with an aggregate capacity of approximately 1,400 berths under its Azamara Club Cruises brand, offering cruise itineraries that range from three to 18 nights. Azamara Club Cruises is designed to serve the up-market segment of the North American, United Kingdom, German and Australian markets. Azamara Club Cruises sails in Asia, Northern and Western Europe, South America and the islands of the Caribbean.
Azamara Club Cruises offers a range of onboard services, amenities and activities, including gaming facilities, fine dining, spa and wellness, butler service for suites, as well as interactive entertainment venues. Azamara Club Cruises also includes as part of the base price of the cruise complimentary onboard services, amenities and activities, including gaming facilities, fine dining, spa and wellness, butler service for suites, as well as entertainment venues.
As of December 31, 2012, the Company operated three ships with an aggregate capacity of approximately 5,300 berths under its Pullmantur brand, offering cruise itineraries that range from four to 12 nights. Pullmantur serves the contemporary segment of the Spanish, Portuguese and Latin American cruise markets. Pullmantur also has land-based tour operations and owns a 49% interest in an air business, which operates four Boeing 747 aircrafts in support of its cruise and tour operations.
Pullmantur’s strategy is to attract cruise guests by providing a range of cruising options and land-based travel packages. Pullmantur offers a range of cruise itineraries to Brazil, the Caribbean, Europe and the Middle East. Pullmantur offers a range of onboard activities and services to guests, including exercise facilities, swimming pools, beauty salons, gaming facilities, shopping, dining, certain complimentary beverages, and entertainment venues. Pullmantur’s tour operations sell land-based travel packages to Spanish guests, including hotels and flights primarily to Caribbean resorts, and land-based tour packages to Europe aimed at Latin American guests.
CDF Croisieres de France
CDF Croisieres de France is designed to serve the contemporary segment of the French cruise market by providing a custom-tailored for French cruise guests. CDF Croisieres de France offers seasonal itineraries to the Mediterranean and a range of onboard services, amenities and activities, including entertainment venues, exercise and spa facilities, fine dining, and gaming facilities.
The Company has a joint venture, which operates TUI Cruises, which is designed to serve the contemporary and premium segments of the German cruise market by offering a custom-tailored product for German guests. TUI Cruises operates two ships, Mein Schiff I and Mein Schiff II, with an aggregate capacity of approximately 3,800 berths. Its joint venture partner is TUI AG, a German tourism and shipping company that also owns 51% of TUI Travel.
The Company competes with Carnival Corporation & plc, Disney Cruise Line, MSC Cruises, Norwegian Cruise Line and Oceania Cruises.
Royal Caribbean Cruises Ltd
1050 Caribbean Way
MIAMI FL 33132
Company Web Links
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