Profile: RealPage Inc (RP.OQ)

RP.OQ on NASDAQ Stock Exchange Global Select Market

20.54USD
1 Aug 2013
Price Change (% chg)

$0.38 (+1.88%)
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RealPage, Inc., incorporated on December 30, 2003, is a provider of on demand software solutions for the rental housing industry. The Company’s platform consists of its property management systems, as well as seven families of software-enabled value-added services. These services provide complementary sales and marketing, asset optimization, risk mitigation, billing and utility management and spend management capabilities that collectively enable our customers to manage the stages of the prospect and resident lifecycles. Its platform also includes a set of shared cloud services, including reporting, payment, document management and training functionality that are common to all of its product families. Third-party applications can access its property management systems using its RealExchange platform. In January 2012, it acquired substantially all of the operating assets of Vigilan, Incorporated (Vigilan). In July 2012, it acquired Rent Mine Online, Inc. In February 2013, the Company acquired certain assets of Seniors for Living, Inc. (SFL).

The Company’s range of property management solutions enables owners and managers of single-family and a variety of multi-family rental property types to manage their marketing, pricing, screening, leasing, accounting, purchasing and other property operations. It’s on demand software solutions are delivered through an integrated software platform that provides a single point of access and a shared repository of prospect, resident and property data. Each of its property management solutions and its software-enabled value-added services include multiple product centers that provide distinct capabilities and can be licensed separately or as a bundled package. Each product center is integrated with a central repository of prospect, resident and property data.

Property Management Systems

Its property management solutions are typically referred to as Enterprise Resource Planning (ERP), systems. These solutions manage core property management business processes, including leasing, accounting, purchasing and facilities management, and include a central database of prospect, applicant, resident and property information that is accessible in real time by its other solutions. Its property management solutions also interface with general ledger accounting systems through its RealPage Exchange platform. This makes it possible for customers to deploy its solutions using its accounting system or a third-party accounting system. OneSite is its flagship on demand property management solution for multi-family properties. OneSite includes 11 individual product centers. Seven versions of OneSite are tailored to the specific needs of conventional multi-family, affordable HUD, affordable tax credit, rural housing, privatized military housing, student housing and commercial.

Propertyware is the Company’s on demand property management system for single-family properties and small, centrally managed multi-family properties. Propertyware consists of four product centers, including accounting, maintenance and work order management, marketing spend management and portal services. In addition, the Company offers its screening, renter’s insurance and payment solutions through its Propertyware brand to single-family and small centrally managed multi-family properties. The Company also offers four additional on premise property management solutions Tenant Pro, Spectra, i-CAM, and Management Plus. Tenant Pro serves the needs of small conventional properties. Spectra is a conventional apartment and commercial modular property management solution that serves both the United States and the Canadian markets. i-CAM and Management Plus property management software automates and streamlines rental activities for affordable housing.

Software-Enabled Value-Added Services

The Company offers software-enabled value-added services consisting of seven product families and 30 product centers that provide sales and marketing, asset optimization, risk mitigation, billing and utility management and spend management capabilities. Its software-enabled services are integrated with its OneSite property management system, and it is integrating them with the other property management solutions. The LeaseStar product family is usually referred to as a multichannel managed marketing solution. It includes product centers that manage marketing and leasing operations and enable owners and managers to originate, capture, track, manage and close more leads. YieldStar is a scientific yield management system. YieldStar includes YieldStar Price Optimizer, YieldStar Pricing Advisory Services, and MPF Research.

The RealPage Cloud

The Company operates an application infrastructure, marketed to its customers as The RealPage Cloud, which supports the delivery of its solutions and also allows owners and managers to outsource portions of their information technology (IT) operations. The RealPage Cloud operates over redundant 10 gigabits dedicated fiber links connecting data centers containing hundreds of servers and multiple storage area networks. The RealPage Cloud consists of more than 3,736 virtual servers, 806 physical servers and approximately 1.87 petabytes of data. The RealPage Cloud processes an average of approximately 29.9 million transactions per day and, at peak times, supports approximately 89,000 users.

The RealPage Cloud is based on an open architecture that enables third-party applications to access OneSite and other applications hosted in the RealPage Cloud through its RealPage Exchange platform that provides access to more than 100 different public and private Web services and XML gateways that are used to import and export data through third party Application Program Interfaces (APIs) and process hundreds of thousands of transactions per day. RealPage Exchange also enables its cloud services to access and interface with third-party property management systems as well as its software-enabled value-added services.

The Company’s system is designed to replicate data into a Universal Data Store (UDS), each day. Access to UDS is enabled through an access layer called UDS Direct, which enables customers to build portfolio reports, dashboards and alerts using any Open Database Connectivity or Java Database Connectivity compliant report writer tool, such as Microsoft Excel, Microsoft Access, Microsoft SQL Server Reporting Service or Crystal Reports. UDS is also transmitted to a number of its larger customers each night to feed portfolio reporting systems that they have built internally. In addition to its production data centers, it manages a separate development and assurance testing facility used to control the pre-production testing required before each new release of its on demand software.

Professional Services

The Company’s consulting and implementation methodology leverages the nature of its on demand software architecture, the industry-specific of its professional services employees and the design of its platform to simplify and expedite the implementation process. Its consulting and implementation services include project and application management procedures, business process evaluation, business model development and data conversion. Its consulting teams work closely with customers to ensure the smooth transition and operation of its solutions. The Company also offers a variety of training programs through its Online Learning Services for training administrators and onsite property managers on the use of its solutions and on current issues in the property management industry. Training options include regularly hosted classroom and online instruction (through its online learning courseware) as well as online seminars, or webinars. The Company also enables its customers to integrate their own training content with its content to deliver an integrated and customized training program for their on-site property managers.

The Company competes with Infor Global Solutions, Inc., MRI Software LLC., AppFolio, Inc., Yardi Systems, Inc., London Computer Systems, Inc., Property Boss Solutions, LLC., Reed Elsevier Group plc, First American Corporation, TransUnion LLC, Assurant, Inc., Bader Company, CoreLogic, Inc., GEICO Corporation, The Allstate Corporation, State Farm Fire and Casualty Company, Farmers Insurance Exchange, Nationwide Mutual Insurance Company, United Services Automobile Association, Call Source Inc., O.C. Concepts, Inc., Who’s Calling, Inc., Yield Technologies, Inc., rentbits.com, Inc., Apartments24-7.com, Inc., Ellipse Communications, Inc., Property Solutions International, Inc., Spherexx.com, G5 Search Marketing, Inc., Spherexx LLC, ReachLocal, Inc., Property Solutions International, Inc., Yodle, Inc., Dominium Enterprises, Primedia Inc., eBay Inc., Classified Ventures, LLC, Network Communications, Inc., Zillow, Inc., Move, Inc., SeniorsForLiving, Inc., Care.com, Inc., Caring, Inc., Care Patrol Franchise Systems, LLC, Aging with Grace, LLC, Moseo, Corp., American Utility Management, Inc., Conservice, LLC, ista North America, Inc., NWP Services Corporation, Rainmaker Group, Inc. AvidXchange, Inc., Nexus Systems, Inc., Ariba, Inc., Oracle Corporation., JPMorgan Chase & Co., First Data Corporation, Fiserv, Inc., MoneyGram International, Inc., NWP Services Corporation, Property Solutions International, Inc. and Yapstone, Inc.

Company Address

RealPage Inc

Attn: LeasingDesk Consumer Relat
STE 1000, 4000 International Par
CARROLLTON   TX   75007
P: +1972.8203000
F: +1800.8668736

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