Profile: SAP AG (SAP)
3 Dec 2013
Sap AG is engaged in enterprise applications in terms of software and software-related service revenue. The Company’s core business is selling licenses for software solutions and related services to deliver a range of choices fitting the varying functional needs of its customers. Its solutions cover business applications and technologies, as well as specific industry applications. In-memory technology across its data management offerings enables customers to access the data, which they need, where they need it, when they need it. The Company is structured along Technology & Innovation Platform, Products & Solutions, Global Customer Operations, Chief Operations Office, Global Finance & Administration, Human Resources, and On Device & Sybase. On December 1, 2011, the Company sold Steeb Anwendungssysteme GmbH. In February 2012, the Company acquired SuccessFactors, Inc. In October 2012, it acquired Ariba, Inc. In August 2013, it acquired Hybris AG.
The Company’s product portfolio is based on delivering its solutions on premise, on demand, and on device. It offers the software applications for those deployment and consumption options with data and processes across the operating environments: SAP Business Suite, SAP Business All-in-One solutions, SAP BusinessObjects and SAP NetWeaver.
SAP Business Suite software helps companies execute and optimize their business and IT strategies with an integrated portfolio of business applications. Companies can manage industry-specific processes with modular solutions designed to work with other SAP and non-SAP software. SAP Business Suite software applications include SAP Customer Relationship Management (SAP CRM), SAP Enterprise Resource Planning (ERP), SAP Product Lifecycle Management (SAP PLM), SAP Supplier Relationship Management (SAP SRM) and SAP Supply Chain Management (SAP SCM). SAP CRM helps organizations manage and monitor sales, service, and marketing processes. The application also supports backoffice activities, such as spare-parts management, demand planning, billing, and fulfillment. SAP ERP supports end-to-end business processes, including finance, human capital management, asset management, sales, procurement, and other essential activities. SAP PLM helps companies manage, track, and control product-related information over the complete product and asset life cycle, and across the extended supply chain. SAP SRM supports procurement activities, including demand-driven sourcing, centralized contract management, operational procurement, and interaction with suppliers through multiple channels. SAP SCM enables companies to adapt their supply-chain processes to the changing environment.
SAP provides solution portfolios, which support end-to-end business processes, helping to deliver tangible business and IT value for functional areas and across the extended enterprise. Its solution portfolios are for the industry sectors, including consumer industries, financial services industries, discrete manufacturing industries, process manufacturing industries, public service industries and service industries. The portfolios also include applications for industry subsectors and segments. SAP Advanced Metering Infrastructure Integration for Utilities enables energy suppliers to operate on various business processes with their customer, from tracking consumption to billing and many other processes in one integrated system. SAP BusinessObjects Sustainability Performance Management, an application, which helps organizations set goals and objectives, measure and communicate performance, and reduce data collection errors. SAP Carbon Impact (SAP CI), an on-demand solution, which helps organizations measure, reduce, and report greenhouse gas emissions and other environmental impacts across internal operations and the supply chain. SAP Manufacturing Integration and Intelligence (SAP MII), an application, which provides the tools and content to help customers track and identify opportunities for energy reduction in manufacturing. Duet software and Alloy software provide direct access to SAP Business Suite software using Microsoft Office and IBM Lotus Notes software.
SAP offers a range of solutions, which combine business management and business intelligence applications for small businesses and midsize companies. SAP Business All-in-One solutions are designed for midsize companies or growing small businesses. The software comes with built-in support for industry practices, as well as business intelligence functionality. SAP Business All-in-One helps companies manage everything from financials, human resources, procurement, inventory, manufacturing, logistics, product development, sales, and marketing and all in a single, configurable solution.
The SAP Business One application is for small businesses. The application supports the entire business, with support for financials, sales, customer relationships, inventory, and operations. Integrated business intelligence allows visibility across all business processes. The SAP BusinessObjects portfolio includes analytic applications. The SAP BusinessObjects portfolio also includes enterprise performance management and governance, risk, and compliance solutions. SAP BusinessObjects business intelligence (BI) solutions enable users to interact with business information and get answers to ad hoc questions. SAP BusinessObjects enterprise information management (EIM) solutions help customers manage and enhance data integration, data management, and metadata management. SAP BusinessObjects enterprise performance management (EPM) solutions are for control performance, organization agility, and decision making. The solutions support processes across multiple lines of business, including finance, supply chain, and procurement. The EPM portfolio includes applications for strategy management; planning, budgeting and forecasting; financial consolidation; profitability and cost management, and spend and supply chain performance management. SAP BusinessObjects governance, risk, and compliance (GRC) solutions provide organizations with a real-time approach to managing governance, risk, and compliance across heterogeneous environments.
SAP Crystal solutions are an integrated family of offerings for reporting, dash boarding, presentation, and ad-hoc analysis. Various components within the portfolio of SAP Crystal software help users design interactive reports, view and share reports on many different collaboration platforms, provide ad hoc queries and analysis functions in a self-service environment for business professionals and also allow the creation of flash-based interactive data presentations from ordinary spreadsheets. SAP BusinessObjects Edge solutions are business intelligence (BI) and enterprise performance management (EPM) solutions, which support flexible ad hoc reporting and analysis, dashboard-based data visualization, data integration and management.
Sybase IQ is a analytics server, designed to deliver faster results for mission-critical business intelligence, analytics, data warehousing, and reporting solutions. Sybase RAP-The Trading Edition is a unified market analytics platform, which lets financial services firms make trading and portfolio decisions across the trading life cycle. Sybase Replication Server moves and synchronizes data in real time, allowing companies to gain better use of data trapped in application silos and to create reports without impacting operational systems. Sybase PowerDesigner is a data-modeling and application design tool for enterprises, which build or reengineer applications. Sybase PowerBuilder is a rapid application development (RAD) tool.
SAP High-Performance Analytic Appliance (SAP HANA) is a flexible, data-agnostic, in-memory appliance, which combines SAP software components optimized for hardware provided and delivered by SAP partners. With SAP HANA, organizations can analyze their business operations, using detailed transactional and analytic information from virtually any data source. In addition to revolutionizing customers’ access to data, SAP HANA provides the foundation for building new applications.
SAP Business ByDesign serving small businesses and midsize companies. SAP Business ByDesign is engineered for customer- and partner-specific business extensions and to enable changes to default user interfaces, reports, and forms. It also includes in-memory analytics to informed decision making and provides support for mobile devices. Starter packages, which are predefined subsets of the full SAP Business ByDesign solution, enable customers to address specific functional requirements and business pain points. SAP Business ByDesign also provides built-in service and support. The SAP BusinessObjects BI OnDemand solution is a business intelligence application, which enables users to get up and running in minutes.
SAP offers a number of on-demand solutions designed to provide additional capabilities for line-of-business users. The SAP Sourcing OnDemand solution supports for processes, such as strategic sourcing, contract life-cycle management and supplier management. The solution streamlines the contract creation, negotiation and amendment processes while also supporting complex supplier identification, qualification, and evaluation processes. SAP Contract Lifecycle Management OnDemand allows sourcing professionals to generate, negotiate, and manage contracts within a central contract repository. Contract managers can create a library of standard contracts and contract clauses to promote and enforce legal standards during the contract authoring process. SAP Supplier Management OnDemand enables an organization to establish a central repository of their suppliers used in sourcing and contracting events. The SAP Carbon Impact OnDemand solution helps companies reduce their energy and carbon footprint across their entire operations and product supply chains.
The SAP StreamWork application is a collaborative decision-making solution, which brings together people, information, and business approaches. The SAP NetWeaver technology platform serves as the foundation for SAP Business Suite applications, SAP BusinessObjects solutions, and other SAP software. It enables enterprises to orchestrate and optimize business processes on premise, on demand, and on device. SAP NetWeaver delivers a modular set of capabilities. The SAP NetWeaver platform, together with SAP BusinessObjects technology, delivers key capabilities to enable business application orchestration, providing the application infrastructure for SAP’s business applications and delivering solutions. Sybase Adaptive Server Enterprise (ASE) is a data management platform for business applications in database, transaction and mission-critical environments. Sybase ASE’s features include encryption, partitioning technology, query technology for smarter transactions and continuous availability in clustered environments.
The Company’s mobile technology is designed to provide secure access to business processes. Within the mobility space, SAP co-innovates with providers to develop applications on multiple platforms. In addition, the SAP ecosystem, a business network of SAP employees, partners, customers, and industry experts, plays a role in defining, developing, and selling targeted mobile products and services. iAnywhere Solutions (iAS) is engaged in mobile device management, wireless e-mail, mobile middleware platforms, database access and synchronization, and Bluetooth and infrared protocol technologies. Sybase Unwired Platform is a mobile enterprise application platform enabling strategic mobile deployments. It simplifies the development, deployment, and management of mobile enterprise applications and support for multiple device types. SQL Anywhere is a mobile and embedded solution provides data management and data synchronization technologies, which extend information in corporate applications and enterprise systems to databases running in frontline environments without onsite information technology (IT) support. It offers features in databases, which are embedded and deployed in server, desktop, remote office, and mobile application environments.
Afaria is mobile management software, which allows companies to manage and secure devices. Afaria helps companies provision, configure, and secure devices, as well as deploy and manage software, content, and data throughout the device life cycle. Afaria supports a range of mobile devices, including handhelds, smartphones, laptops, and tablets. iAnywhere Mobile Office helps enterprises securely extend personal information management (PIM), e-mail, and business processes to mobile workers. It combines infrastructure support with on-device security, usability and performance. It offers features for a company’s mobile inbox of the future, which enables the ability to take action on time-sensitive business processes, such as approving purchase orders or submitting reports, all through a single, secure mobile e-mail client. Advantage Database is a client/server database ideal for small and midsize IT environments. Mobile Device SDKs are based software development kits for implementing protocol stack technologies for infrared, Bluetooth, data synchronization and device management.
SAP Services Portfolio
The SAP Services portfolio includes industry and solution-focused services, business transformation services, IT transformation services, custom development services, support services, program, project management, and education and certification. Software-related services are support services provided by SAP’s support units (SAP Active Global Support), and customer-specific development services provided by the SAP Custom Development organization. Its professional services are provided by SAP Consulting and SAP Education. The SAP Custom Development organization develops customer-specific solutions and business functions on SAP technology covering the life cycle of services to develop and support custom solutions at every stage.
To support customers’ complex solution landscapes and their respective needs, SAP offers several support options. SAP’s support units offer a range of services to support its customers before, during, and after implementation of its software solutions. It provides around-the-clock technical support in every region. It also offers proactive, preventive support services to protect and enhance its customers’ investments in SAP technology and software.
SAP Enterprise Support services are the Company’s support and maintenance offering, providing its customers with an application life-cycle management approach. SAP Enterprise Support services provides a blueprint to help customers optimize the operation of their entire landscape. SAP Standard Support delivers support services to enable continuous IT operations. The SAP MaxAttention support option expands SAP Enterprise Support, covering stages of an SAP solution’s life cycle in a tailored format for customers, from planning and implementation to operations and optimization, with a range of services, which help organizations safeguard solutions, plan for new releases and upgrades, and improve productive solution operations.
SAP Consulting offers planning, implementation, and optimization services for business solutions. One component includes business transformation services, such as Executive Advisory Services, Value Partnerships and Business Process and Platform Services. It advises and support customers on designing business processes and IT infrastructure and helps customers with project management and solution implementation and integration. SAP Education offerings assist SAP customers and partners with knowledge transfer. SAP Education offerings include training needs analysis, certification assessments, learning software, and tools. It provides a curriculum for learners globally and delivers these offerings through a range of delivery models, including online e-learning, virtual live classroom, learning on demand, and nontraditional classroom training. The Sybase Services portfolio is designed to provide uninterrupted coverage to the entire market capabilities, ranging from mobile messaging interoperability to mobile content delivery and mobile commerce services, for operators, content providers, enterprises and financial institutions.
Sybase 365 addresses operator services focused on short message service (SMS), multimedia message service (MMS), general packet radio service (GPRS) Roaming Exchange (GRX), and Internet Protocol Exchange (IPX) messaging interoperability between mobile operators globally. Messages are delivered through a secure operator-grade messaging platform, with advanced protocol conversion, routing, queuing, and transcoding capabilities. Services include traffic analysis and detailed reporting and statistics. Enterprise Services provide mobile services for enterprises, brands, and content providers, enabling customers to monetize mobile content and deliver interactive services, mobile CRM, mobile advertising and mobile marketing campaigns globally. Services include MMS 365, content delivery gateway to send and receive MMS from multiple sources; application, and content management, mobile advertising services, global billing, settlement, reporting and analysis. mCommerce Services provide an end-to-end platform covering mBanking, mPayments, mRemittance, to both developed and emerging markets.
The Sybase Customer Service and Support organization offers technical support for Sybase family of products. It maintains regional support centers in Asia, Europe, North America, and Latin America, providing uninterrupted technical services globally. Sybase users and partners have access to software fixes, technical information sources, and newsgroups on the Sybase support. Website Support programs include updates, and new version releases that become available during the maintenance period. Sybase Standard Support services are designed for around-the-clock support for issues, access to new releases, and online support services. Sybase Enterprise Support services offer support for companies with projects. Services include priority access to the enterprise technical team, proactive services, and other specialized options. Sybase Enterprise Support provides the highest priority of response times. Sybase 365 operates two Network Operations Centers to monitor its messaging service infrastructure, direct and monitor global maintenance and repair activities, and provide direct technical support to Sybase customers around-the- clock.
The Sybase Professional Services (SPS) organization offers customers comprehensive consulting, education and integration services designed to optimize their business solutions using Sybase and non-Sybase products. Sybase provides education curriculum allowing customers and partners. A range of Sybase distributors and authorized training providers also provide education in Sybase products.
The Company competes with IBM, Microsoft, Oracle, NetSuite, Salesforce.com, Workday and SAS Institute.