Profile: Sapient Corp (SAPE.OQ)
11 Dec 2013
Sapient Corporation (Sapient), incorporated on September 18, 1991, is a global services company, which helps clients leverage marketing and technology to transform their businesses. The Company operates in three business units: SapientNitro, Sapient Global Markets and Sapient Government Services. SapientNitro provides integrated marketing and creative services, Web and interactive development, advertising, media planning and buying, strategic planning and marketing analytics, multi-channel commerce strategy and solutions, including a focus on mobile, and content and asset management strategies and solutions. Through this business unit, it combines multi-channel marketing and commerce. Sapient Global Markets provides integrated advisory, program management, analytics, technology and operations services to capital and commodity markets. Sapient Government Services provides consulting, technology, and marketing services to the United States government agencies and non-governmental organizations (NGOs). In January 2013, SapientNitro acquired 81% of iThink.
SapientNitro services include integrated marketing and creative services, Web and interactive development, traditional advertising, media planning and buying, strategic planning and marketing analytics, multi-channel commerce strategy and solutions including focus on mobile, and content and asset management strategies and solutions. It integrates marketing concepts with technology tools and platforms to build brand experiences. It conceives designs, develops and delivers integrated, measurable multi-channel marketing and commerce experiences to engage its clients’ consumers. Its marketing and creative services consist of visual concept, design and implementation through multiple media, brand building and direct response programs, audience segmentation and profiling strategies, customer loyalty strategies, customer relationship strategy and implementation, customer lead generation and management and integrated advertising campaigns. In addition, it offers its clients technology platforms, including Sapient EngagedNow, BridgeTrack, Ionos, Relay and Seamless.
Sapient EngagedNow is a cloud-based platform offering that gives marketers the ability to better engage their consumers across a range of digitally enhanced channels, allowing brands to create immersive, multi-channel customer experiences without having to design, develop and support the infrastructure needed to enable these experiences. EngagedNow is a platform suite that can be used broadly across a range of industries. The suite also includes offerings and modular capabilities to support the specific needs of industry verticals, including sports and entertainment (Sapient EngagedFan) and travel (Sapient EngagedTraveler).
BridgeTrack is an advertising campaign tracking and measurement software application, which enables clients to measure the effectiveness of an online campaign in real-time and, in turn, optimize results of their campaigns by re-allocating marketing dollars across those marketing channels, which are generating the return on investment. BridgeTrack generates real-time reporting and optimization of advertising campaigns across multiple media channels, including advertising through e-mail, Website displays/banner ads and Internet natural search advertising. Through BridgeTrack, its clients see how consumers react to their online marketing campaigns. Ionos is a platform, which provides content and advertising monetization capabilities for digital publishers and site owners. It works alongside content and commerce platforms across all digital channels, including Web, mobile, digital in-store - to help publishers and ad buyers identify and deliver monetized content and traditional advertising inventory mechanism for allocating inventory using facet-based ad buying and prioritization. Ionos is deployed in the airport traveler space.
Relay provides a development and operational toolset, which helps the Company’s clients deliver consistent, experiences to mobile Web and mobile application users across device operating systems. Its clients use Relay to reduce development, testing, and operations costs across a range of mobile platforms. Seamless is a mobile phone and tablet platform used across device operating systems to deliver in-store shopping and assisted sales experiences. Seamless integrates with in-store point of sale or e-commerce infrastructures to extend the in-store aisle or to allow customers to directly transact without having to wait in line at the point of sale. It conceives, develops and implements, Websites and applications for its clients. Its services include user interface design and development, site design and development, custom application development, user research and testing, content management and technology development and implementation, and quality assurance testing. It has applied its strategy, design, and development services to digital platforms, such as mobile phones, tablet devices, interactive kiosks, touch-screen displays and digital signage.
The Company integrates its interactive marketing services with off-line media capabilities. Its services include brand strategy, copywriting, advertising creative and production for print, radio, and television campaigns. It helps its clients design and implement media and customer channel planning and buying strategies and purchase and arrange for placement of its clients’ advertisements in the media. Its media planning and buying services include media strategy development, Website search engine marketing, e-mail marketing, online advertising, viral and social media marketing, emerging channels marketing, gaming and real-time reporting.
The Company is engaged in marketing analytics to collect, analyze and report on online consumer behavior and insights, and assists its clients to develop online marketing strategies and campaigns. Its strategic planning and marketing analytics services includes brand strategy development, consumer and market research (primary and secondary), advertising message content and medium strategy development, Internet and blogosphere analytics, and coordination and management of mixed media. The Company’s multi-channel commerce work includes marketing asset management platforms, selection and implementation of advertising campaign management systems, application integration and research, and implementation of emerging technologies. It also devises content, collaboration, commerce and technology strategies, as well as the value they realize from their technology portfolio.
Sapient Global Markets
Sapient Global Markets operates in centers relevant to the global capital and commodity markets, including New York, London, Zurich, Chicago, Houston, Amsterdam, Singapore, Boston, Toronto and Calgary. The Company leverages its industry insights, deep capabilities, global reach, and disciplined execution to enable its clients to succeed in these dynamic markets. Within Sapient Global Markets it has created a range of practices, designed to enable it to align its services directly with the manner in which its clients do business, and to focus on areas of need within their operations. Its practice areas include derivative platforms, energy and commodity trading platforms, market initiatives and infrastructure, investment management, portfolio accounting, risk assurance, data management, valuation and risk analytics, and visualization. In addition, it offers a range of services, which enables it to provide capabilities across the full assignment lifecycle - from concept to delivery.
The Company’s advisory service line studies and develops business processes, technology architecture, and program management to develop solutions throughout the trade and client management lifecycle in its clients’ businesses. It focuses on the core capabilities within Advisory, such as strategy alignment and roadmap, gap analysis, organizational design and change management, assurance, process model definition, process and architecture definition, and user experience and interface design. Its service lines operate independently or together, to provide full lifecycle capabilities across all stages of an assignment. It performs strategic planning, enterprise architecture development, program management, and information technology (IT) governance services for multi-vendor initiatives to ensure on-time, on-budget delivery of solutions, which provide results for its clients. Its Program Management service line include program management office, technology project management, agile methodology consulting, governance model definition, project benchmarking and reporting, and project and program diagnosis and turnaround.
The Company’s analytics service line comprises industry leaders in areas, such as portfolio valuation, as well as assessing market, credit and operational risk management techniques. Key engagements of this group have included helping clients value and manage their portfolios to increased regulatory requirements, and benchmarking the trade lifecycle processes of the investment banks globally. Its offerings include quantitative methodologies, audits and process reviews, benchmark-driven roadmaps, and trade and portfolio evaluation.
The Company’s technology service line, in conjunction with its Advisory service line, designs, develops, integrates, supports and tests software solutions for the functions of capital and commodity market participants, regulators, and intermediaries. Its capabilities range from global distributed delivery (GDD)-enabled custom software development to third-party system integration for its clients. Its specific capabilities include architecture and technical design, system selection and implementation, custom software development, systems integration; data architecture and management, quality assurance (QA) and testing services, and application maintenance and support. The Company’s operations service line designs, implements, executes and enables onshore and offshore delivery of trading and risk management processes within the global markets arena. Representative work includes confirmation reconciliation, settlement calculation, collateral management, and clearing.
Sapient Government Services
Sapient Government Services offers a range of to the United States government clients and non-governmental organization (NGOs), including digital marketing strategy and execution, program management, solution delivery, strategy, and communications and outreach. It helps its clients to optimize and align technology, programs, and systems, while solving their problems. It performs strategic planning, enterprise architecture development, program management, and IT governance services for multi-vendor initiatives for on-time delivery of solutions.
The Company designs, develops, and delivers IT and marketing solutions for its government clients. It prototypes solutions and integrate business processes and information for its clients. Through agile systems engineering, it rationalizes IT infrastructures. It provides knowledge management, mission needs analysis, requirements and design services to enable users to streamline their business processes, tools. It develops communications strategies that align its client’s stakeholders and business users’ buy-in to ensure their needs are considered in program and system design.
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