Profile: Spanish Broadcasting System Inc (SBSA.OQ)

SBSA.OQ on NASDAQ Stock Exchange Global Market

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Spanish Broadcasting System, Inc. (SBS), incorporated in 1994, is a Spanish-language media and entertainment company in the United States. The Company produces and distributes Spanish-language content, including radio programs, television shows, music and live entertainment through its 21 radio stations and its television group, MegaTV, which produces over 50 hours of original programming per week. The Company operates in two segments: radio and television. As of December 31, 2011, the Company also owned 21 bilingual Websites. In addition, the Company produces live concerts and events in the United States and Puerto Rico. The Company operates three Spanish-formatted radio stations. During the year ended December 31, 2011, the Company acquired the assets, including licenses, permits and authorizations issued by the Federal Communications Commission used in or related to the operation of television station KTBU-TV (Digital 42 (Virtual Channel 55)) in Conroe, Texas.

Radio

The Company operates radio stations in Hispanic markets in the United States, including Puerto Rico. The Company's radio stations are located in Los Angeles, New York, Puerto Rico, Miami, Chicago and San Francisco. The programming formats include Spanish Tropical, Regional Mexican, Spanish Adult Contemporary, Spanish Oldies, Top 40, Latin Rhythmic and Colombian Music. The Spanish Tropical format primarily consists of salsa, merengue, bachata and reggaeton music. Salsa is dance music combining Latin Caribbean rhythms with jazz originating from Puerto Rico, Cuba and the Dominican Republic, which is popular with the Hispanics whom the Company targets in New York, Miami and Puerto Rico. Merengue music is up-tempo dance music originating in the Dominican Republic. Bachata is a softer tempo dance music also originating in the Dominican Republic. Reggaeton is a modern rhythmic dance genre that incorporates certain elements of hip-hop music. Reggaeton has evolved into a mix of Spanish- and English-language dance hall, traditional reggae, Latin pop and Spanish hip-hop.

The Regional Mexican format consists of a range of music played in different regions of Mexico, such as ranchera, nortena, banda and cumbia. Ranchera music, originating from Jalisco, Mexico, is a traditional folkloric sound commonly referred to as mariachi music. Mariachi music features acoustical instruments and is considered the music indigenous to Mexicans who live in country towns. Nortena means northern, and is representative of Northern Mexico. Featuring an accordion, nortena has a polka sound with a distinct Mexican flavor. Banda is a regional format from the state of Sinaloa, Mexico and is popular in California. Banda resembles up-tempo marching band music with synthesizers.

The Spanish Adult Contemporary format includes soft romantic ballads and Spanish pop music, as well as international hits from Puerto Rico, Mexico, Latin America and Spain. The Spanish Oldies format includes a range of Latin and English classics, mainly from the 1960s, 1970s and 1980s. The Hispanic Urban (Hurban) format consists of reggaeton with a mix of pop and tropical music. The Colombian music format consists of Cumbia and Vallenato, which are tropical music genres associated with the culture and musical traditions of Colombia and its people.

On-line Properties

As part of the Company's media operating business, the Company also operates SBS Interactive, including LaMusica.com, Mega.tv and its radio station websites, which are bilingual (Spanish-English) Websites providing content related to Latin music, entertainment, news and culture. LaMusica.com and the Company's network of station Websites generate revenue primarily from advertising and sponsorship. The Company is also developing content from its production of musical events.

Television

SBS’s MegaTV is a general entertainment Spanish-language television operation. The Company created a television format, which focuses on entertainment, events and variety with production. The Company's programming is formatted to capture shares of the market's United States Hispanic audience. The Company's television revenue is generated primarily from the sale of local advertising and paid programming. The Company also generates revenue from the sale of integrated sponsorships and programs syndication.

Company Address

Spanish Broadcasting System Inc

PABLO RAUL ALARCON MEDIA CENTER
7007 NW 77TH AVENUE
MIAMI   FL   33166
P: +1305.4416901
F: +1866.2691521

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