Full Description

ComScore, Inc., incorporated in August 1999, is a digital marketing intelligence platform that helps its customers make better-informed business decisions and implement more effective digital business strategies. Its products and solutions offers its customers deep insights into consumer behavior, including objective, detailed information regarding usage of their online properties and those of their competitors, coupled with information on consumer demographic characteristics, attitudes, lifestyles and offline behavior. The Company deliver its digital marketing intelligence through its comScore Media Metrix product family and through its comScore Marketing Solutions products.

comScore Media Metrix

Media Metrix provides its subscribers, consisting primarily of publishers, marketers, advertising agencies and advertising networks, with intelligence on digital media usage and a measurement of the size, behavior and characteristics of the audiences for Web sites and advertising networks among home, work and university Internet populations. Media Metrix also provides insights into the effectiveness of online advertising. Media Metrix data can be used to accurately identify and target key online audiences, evaluate the effectiveness of digital marketing and commerce initiatives, support the selling of online advertising by publishers, and to identify and exploit relative competitive standing. The Company’s flagship product, Media Metrix 2, details the online activity and site visitation behavior of Internet users. Customers subscribe to access to digital marketing intelligence reports and analyses. In addition to the core offering, customers can subscribe to additional products in the Media Metrix product family.

Plan Metrix is a product that combines the continuously and passively observed Internet behavior provided by Media Metrix with comprehensive attitude, lifestyle and product usage data collected through online surveys of its United States Internet user panel. Plan Metrix provides advertising agencies, advertisers and publishers with multiple views of Website audiences including their online behavior, demographics, lifestyles, attitudes, technology product ownership, product purchases and offline media usage. World Metrix provides insights into worldwide Internet activity through its World Metrix product, which delivers aggregate information about the behavior of online users on a global basis, for approximately 30 individual countries and for regional aggregations such as Latin America, Europe and Asia Pacific.

Video Metrix provides insights into the viewing of streaming video by United States Internet users. It measures a range of video players and formats, including Windows Media, Flash, RealMedia and QuickTime. Video Metrix offers site-level measurement and audience ratings by demographics and time-of-day to assist agencies, advertisers and publishers in designing and implementing media plans that include streaming video. The Ad Metrix data are consistent with offline media planning metrics such as GRPs, or gross rating points, which measure the percent of a target audience that is reached with an advertisement weighted by the number of exposures. Extended Web Measurement is an extension of its flagship Media Metrix audience measurement service. Extended Web measurement allows the tracking of distributed Web content across third party sites, enables more precise measurement of publisher ad packages and introduces a granular Gross Ratings Point measure for online ads in order to facilitate the comparison of online media with traditional media.

MobiLens provides its customers perspective on: supply through a comprehensive catalog of mobile content and pricing offered by United States and European mobile operators on devices including portfolios of hundreds of publishers; demand through market-wide metrics on mobile media consumption, including detailed demographic profiles of mobile media consumers in the United States and Europe, and mobile platforms through detailed technology profiles of every handset in active use in the United States and supported European markets. Mobile Metrix measures the actual behavior of the active segment of mobile media consumers so customers can evaluate audience demographics, brand reach, frequency and duration of usage.

comScore Marketing Solutions

comScore Marketing Solutions products use the Company’s global database, computational infrastructure and staff of analytical personnel to help customers design marketing strategies. comScore offers solutions tailored for specific industry verticals, including the automotive, consumer packaged goods, entertainment, financial services, media, pharmaceutical, retail, technology, telecommunications and travel sectors. The core information products offered by comScore Marketing Solutions include Market Share Reports, Competitive Reports, Loyalty and Retention Analysis, Customer Satisfaction Reports, qSearch, Campaign Metrix, Brand Metrix, Internet Advertising Effectiveness Studies, Survey-Based Products, Segment Metrix and comScore Marketer.

Market Share Reports track a company’s share of market as measured by industry-specific performance metrics. These reports allow customers to compare themselves to competitors using various industry-specific metrics. Loyalty and Retention Analysis provides an understanding of the extent to which consumers are also engaged with competitors, and identifies loyalty drivers to assist customers in capturing a higher share of the consumer’s wallet.

Customer Satisfaction Reports are based on panelist responses to survey questionnaires that ascertain the degree of satisfaction with various products or services offered to consumers. qSearch is a monthly scorecard of the search market that provides a comparison of search activity across portals and major search engines. It helps identify the reach of a search engine, the loyalty of its user base, the frequency of search queries, and the effectiveness of sponsored links displayed on search result pages in driving referrals to advertiser sites. In August 2007, comScore released qSearch 2 with new features designed to improve its accuracy, consistency and comprehensiveness.

Campaign Metrix provides detailed information about specific online advertising campaigns. These reports, available through a Web-based interface, describe for each advertising image, or creative within an advertising campaign, the size and demographic composition of the audience exposed to that particular advertisement, the average number of impressions delivered and other details regarding ad formats and ad sizes used in the campaign. Brand Metrix provides reports showing the test compared to control effectiveness of a campaign using survey-based metrics that the Company collect from its Ad Recruit technology.

Internet Advertising Effectiveness Studies provide an understanding of the effectiveness of particular advertising campaigns by measuring the online and offline behavior of a target group of comScore panelists, following their exposure to a particular advertisement, and comparing their behavior to that of a control group of comScore panelists who were not exposed to such advertisements. Survey-Based Products leverage the Company’s ability to administer surveys to panel members to obtain valuable information that can be integrated with online behavioral data to provide clients with additional insights into the drivers of consumer behavior.

Segment Metrix is a product that enables media owners, agencies and advertisers to track, analyze and report Internet activity on their important consumer groups. Segment Metrix provides the flexibility to integrate behavioral, geographic, demographic and proprietary, client-defined segments with its comScore panel. comScore Marketer is an interactive search intelligence service that enables search marketers and Website operators to their performance versus that of their competitors and optimize their search marketing efforts. comScore Marketer helps enhance search strategy by delivering insight into paid and organic search results, including an analysis of searcher demographics and online behavior.

The Company competes with Compete Inc., Google, Inc., Hitwise Pty. Ltd, Quantcast and Nielsen/Nielsen Online, aQuantive, Inc., DoubleClick Inc., ValueClick, Inc., WPP Group plc, Arbitron Inc., Nielsen Media Research, Inc., Taylor Nelson Sofres, Omniture, Inc., Visual Sciences, WebTrends Corporation, Harris Interactive Inc., Ipsos Group, The Nielsen Company, Dynamic Logic, Inc., Insight Express, LLC, Marketing Evolution Inc., IMS Health Incorporated and Nielsen Mobile, Inc.