Profile: Scientific Games Corp (SGMS.O)
Scientific Games Corporation, incorporated on July 2, 1984, is a developer of technology‑based products and services, and associated content for the gaming, lottery and interactive gaming industries. The Company operates through three segments: Gaming, Lottery and Interactive. The Company's portfolio includes gaming machines and game content, casino management systems, table game products and services, instant and draw‑based lottery games, server‑based gaming and lottery systems, sports betting technology, lottery content and services, loyalty and rewards programs, interactive gaming and social casino solutions.
The Company's Gaming segment's activities include supplying gaming machines, video lottery terminals (VLTs), conversion kits, automatic card shufflers, roulette chip sorters and spare parts for all of its products to commercial, tribal and governmental gaming operators; leasing or otherwise providing gaming machines, automatic card shufflers, roulette chip sorters, server-based gaming systems, and content and licensing table game content to commercial, tribal and governmental gaming operators; providing video lottery central monitoring and control systems and networks for gaming regulators, and selling casino-management technology solutions and systems to commercial, tribal and governmental gaming operators. Its Pro Series, Blade and TwinStar branded cabinets are available in upright, slant, curve and other models, including the Pro Wave cabinet with an approximately 40-inch curved touchscreen monitor, the Pro Jumbo V55 cabinet measuring over nine feet tall and featuring an approximately 55-inch widescreen vertical monitor and its Dualos and Equinox branded cabinets. The Company also sells electronic table systems (ETS) to either suit the needs of particular locations where live tables are not allowed or as productivity-enhancing solutions for other jurisdictions.
The Company offers core slot, casino and table-management systems (collectively, casino-management systems). Its suite of technology solutions provides gaming operations of every size with a range of marketing, data management and analysis, accounting, player tracking, security and other applications and tools. It also provides technologies for deployment of networked, server-based gaming environments, with centralized management and control. The Company's table product offerings include various models of automatic card shufflers to suit specific games, as well as deck checkers and roulette chip sorters. It sells replacement parts, operating systems and content conversion kits for its gaming machines and, less frequently, used gaming machines and hardware.
The Company's brands include MONOPOLY, THE WIZARD OF OZ, SPIDER-MAN, THE LORD OF THE RINGS, JAMES CAMERON'S TITANIC, MICHAEL JACKSON KING OF POP, MICHAEL JACKSON WANNA BE STARTIN' SOMETHIN', FRIENDS, DUCK DYNASTY, AUSTIN POWERS, IRON MAN, ELVIS, THE FLINTSTONES, WILLY WONKA AND THE CHOCOLATE FACTORY, THE JETSONS and GREMLINS. It operates its wide-area progressive (WAP) systems in approximately six states throughout the United States, as well as in certain Native American casinos.
The Company offers two types of non-WAP daily fee participation games: local-area progressive (LAP) and standalone. LAP games are gaming machines that are located within a single casino and are electronically linked to a progressive jackpot for that specific casino. Its LAP gaming machines feature games, including those offered as WAP, as well as its brands, such as Jackpot Party Progressive, Life of Luxury Progressive, 88 Fortunes, 5 Treasures and Cash Spin. It also provides certain standalone Participation games that are not linked to other gaming machines. Its standalone games feature titles, among others, under the licensed MONOPOLY brand and its brands, as well as other licensed brands in those jurisdictions where it does not operate a WAP system.
The Company provides wide-area gaming operators, such as licensed betting offices (LBOs), bingo halls and arcades, a package of server-based products and services under long term contracts that include gaming machines, remote management of game content and management information, central computer systems, secure data communication and field support services. The Company offers video and mechanical-reel gaming machines and VLTs for Class II and certain VLT jurisdictions. Customer-owned daily fee games category consists of gaming machines, for which the customer purchases the base gaming machine and leases the top-box and/or game theme from the Company at a lower fixed daily lease payment than if they were to lease the entire gaming machine. It offers Shuffler products under month-to-month lease arrangements that contain Participation rates or fixed monthly lease rates.
The Company competes with International Game Technology PLC, Ainsworth Game Technology, Aristocrat Leisure Ltd, Aruze Gaming America, Inc., Franco Gaming Ltd., Inspired Gaming Group Limited, Konami Digital Entertainment, Inc., EVERI Inc., the Novomatic Group of Companies, Inspired Gaming Group Limited, Galaxy Gaming, Inc., Masque Publishing, Inc. and DEQ Systems Corp.
The Company's Lottery segment's activities include designing, printing and selling instant lottery games; providing instant game-related services, such as game design, sales and marketing support and inventory management; sublicensing brands for lottery products and providing lottery-related promotional products; supplying player loyalty programs, merchandising services and marketing campaigns; providing lottery systems, including equipment, software, data communication services and support; providing instant game validation systems; providing software, hardware and related services for sports wagering and keno systems, and printing and selling phone cards. The Company's entertainment brands include AMC-THE WALKING DEAD, HARLEY-DAVIDSON, LOTERIA, MAJOR LEAGUE BASEBALL, MARGARITAVILLE, MONOPOLY, NATIONAL BASKETBALL ASSOCIATION, THE PRICE IS RIGHT and SLINGO. It also provides branded merchandise, advertising, promotional support, drawing management services and prize fulfillment programs. In addition, it offers lotteries interactive marketing services through its Properties Plus program, which features players clubs, reward programs, second chance promotional Websites, interactive games and subscription systems that enable players to purchase lottery games over the Internet.
The Company is a provider of lottery systems, including customized computer software, software support, equipment and data communication services, to lotteries in the United States and Internationally. In the United States, it provides the necessary equipment (including point-of-sale terminals), software and maintenance services. Internationally, it sells point-of-sale terminals and computer software to lottery authorities, and may provide ongoing fee-based systems and software support services. Internationally, it has lottery systems operating in Canada, China, France, Germany, Hungary, Iceland, Israel, Italy, Latvia, Mexico, Norway, the Philippines, Spain and Switzerland.
The Company competes with International Game Technology PLC, Pollard Banknote Limited, Alchemy3 LLC, ePrize LLC, Intralot S.A., Tattersalls Group and Camelot Group plc.
The Company's Interactive business segment includes social (non-wagering) gaming and interactive real-money gaming (RMG). Through the Interactive segment, the Company makes available WMS Industries, Inc. (WMS), Bally Technologies, Inc. (Bally), Barcrest Group Limited (Barcrest) and third-party branded content directly to players of social gaming, or in the case of RMG directly to online casino operators. The Interactive segment's activities include operating social casino-style, slot-based games through Facebook, and various desktop and mobile platforms; provision of play-for-fun and play-for-free white-label gaming for traditional land-based casinos through SG Universe; provision of content, through remote game server technology, to licensed online casino operators on both desktop and mobile platforms, and provision of content and technology for on-premises mobile interactive gaming to traditional land-based casinos. It hosts Jackpot Party Social Casino (JPSC), Gold Fish Casino Slots (GFC), Quick Hit Slots (QHS) and Hot Shot Casino (HSC), Dragonplay Slots (DPS), and Dragonplay Poker (DPP) on various platforms.
The Company competes with International Game Technology PLC, Caesars Interactive Entertainment, Churchill Downs, Inc., GSN/Bash Gaming, Aristocrat Leisure Ltd, High 5 Games, Zynga Inc., Playtech Limited, Net Entertainment, Microgaming Software Systems Ltd. and NYX Gaming Group.
Scientific Games Corp
6650 El Camino Rd
LAS VEGAS NV 89118-2601
Company Web Links
- BRIEF-Scientific Games secures agreement with Penn National Gaming
- BRIEF-Scientific Games scores third casino systems solution agreement with Hard Rock Hotels & Casinos
- BRIEF-Scientific Games and Warner Bros Consumer products announce multi-property, multi-year partnership for top-tier brands
- BRIEF-Scientific Games buys Karma Gaming's portfolio of interactive games
- BRIEF-Scientific Games wins lottery technology contract in Germany