Profile: Scientific Games Corp (SGMS.OQ)
24 Nov 2014
Scientific Games Corporation (Scientific Games) is a developer of technology-based products and services and associated content for worldwide gaming and lottery markets. The Company operates through three operating units: Gaming, Lottery and Interactive. The Company’s portfolio of products includes instant and draw-based lottery games; electronic gaming machines and game content; server-based lottery and gaming systems; sports betting technology; loyalty and rewards programs; and social, mobile and interactive content and services. The Company offers customers a portfolio of technology, platforms, content and services, including Instant, Interactive and Draw-Based Lottery Games, Lottery Systems and Retail Technology, Casino/Electronic Gaming Machines and Game Content, Server-Based Lottery and Gaming Systems, Social and Mobile Gaming Content and Services, iGaming Content and Distribution Solutions, Sports Betting Technology, Licensed Properties and Promotions, Loyalty and Rewards Programs, Lottery Game Product Management and Logistics Services, and Marketing Research and Analytics. The Company serves its customers from manufacturing and operational facilities in North America, South America, Europe, Asia, Africa and Australia.
The Company operates Gaming segment through SG Gaming U.K., WMS Gaming Inc. and Bally Technologies, Inc. SG Gaming U.K., a division of Scientific Games Corp, is a provider of gaming solutions for the licensed betting office, arcade and bingo sectors in the United Kingdom. WMS Gaming Inc., a subsidiary of the Company, is a supplier of gaming entertainment products and services. WMS Gaming Inc. designs, develops, manufactures, distributes and markets casino games and gaming machines, video lottery terminals and video gaming terminals. Bally Technologies, Inc., a subsidiary of the Company, designs, manufactures, distributes and operates gaming devices and computerized monitoring, accounting and player-tracking systems for gaming devices.
Scientific Games offers products and services from game content, to retail programs, integrated product management, loyalty and rewards programs, interactive platforms, lottery systems, point-of-sale terminals and managed services. It operates Cooperative Services Programs (CSP), including Full Instant Game Category Management, Private Management Agreements (PMA), Facilities Management Programs (FM), PropertiesPlus AND Loyalty Plus, Interactive Programs of Internet and Mobile, and Video Lottery Management. The company operates Lottery Central Management Systems. It also supplies systems and terminals, including Instant Games, Multi-Channel and Third Party, Internet and Mobile Games, Back Office, Draw Games, Internal Control System (ICS), Video Lottery Games and Point-of-Sale Devices. It also has cooperative service-style offerings in China, Italy, Ukraine, Netherlands and Germany. With manufacturing and operational facilities in North America, South America, Europe and Asia, Scientific Games produces approximately 44 billion instant games per year. It also operates Video Gaming Central Management System, designed specifically for video lottery gaming.
The Interactive segment offers Internet-based technology and content for the Company’s lottery and regulated gaming customers in the United States and Europe. The segment offers iLottery and iGaming solutions. The iLottery solution provides tools needed to implement all phases of an interactive program that include players clubs, loyalty and rewards programs, fun play games, second chance promotional games, social applications and promotions, extended play interactive games, mobile applications and internet marketing tools. The segment offers iGaming solutions for Bingo, Poker, Casino and Sports. The segment provides Sciplay, an interactive platform, which offers lotteries and regulated gaming organizations to know the players and quantify the preferences. The Company also partnered with Zynga, a provider of social game services, to offer lotteries Zynga-branded instant games like CityVille and Words With Friends.
Scientific Games Corp
750 LEXINGTON AVE
NEW YORK NY 10022