Profile: Scientific Games Corp (SGMS.OQ)
21 Nov 2014
Scientific Games Corporation (Scientific Games), incorporated on July 2, 1984, is a global supplier of solutions to lottery and gaming organizations worldwide. The Company’s products and services include instant lottery games, lottery gaming systems, terminals and services, and Internet applications, as well as server-based interactive gaming machines and associated gaming control systems. The Company reports its operations in three segments: Printed Products Group, Lottery Systems Group and Diversified Gaming Group. Printed Products Group is a provider of instant lottery tickets in the world. The Company’s Lottery Systems Group is a provider of customized computer software, software support, equipment and data communication services to lotteries. Its Diversified Gaming Group provides services and systems to private and public operators in the wide area gaming industry, including server-based gaming machines and sports betting systems and services. On September 23, 2011, the Company acquired Barcrest Group Limited. During 2011, the Company launched MDI Interactive, a content services powerhouse dedicated to delivering gaming solutions for the Internet, mobile and all digital things. In October 2013, the Company announced that it has completed the acquisition of WMS Industries Inc.
Printed Products segment is primarily consists of instant ticket lottery business. The Company generates revenue from the manufacturing and sale of instant tickets, as well as the provision of value-added services, such as game design, sales and marketing support, specialty games and promotions, inventory management and warehousing and fulfillment services. It also provides lotteries with cooperative service programs (CSPs), to help them manage and support their operations. The Company also provides licensed games, promotional entertainment and Internet-based services to the lottery industry. It operates six instant ticket printing facilities across five continents.
The Company provides lotteries with access to some entertainment brands on lottery products through its subsidiary MDI Entertainment LLC (MDI). The Company’s licensed entertainment brands include Harley-Davidson, Major League Baseball, Monopoly, National Basketball Association, The Price is Right, Wheel-of-Fortune and World Poker Tour. It also provides branded merchandise prizes, advertising, promotional support, turnkey drawing management services and prize fulfillment programs. In addition, it offers lotteries a Web-based platform called Properties Plus, which features players clubs, reward programs, second chance promotional websites, interactive games and, subject to applicable law, a subscription system that enables players to purchase lottery games securely over the Internet. The Company owns 20% interests in LNS ad Northstar, and 49% in CSG.
The Company is a provider of customized computer software, software support, equipment and data communication services to lotteries. In the United States, the Company typically provides the necessary equipment, software and maintenance services pursuant to long-term facilities. Internationally, it typically sells terminals and/or computer software to lottery authorities and may provide ongoing fee-based systems and software support services. The Company’s lottery systems business includes the supply of transaction-processing software, draw lottery games, keno, point-of-sale terminals, central site computers and communication platforms as well as ongoing operational support and maintenance services. The Company is the instant ticket validation network provider to the China Sports Lottery.
The Company has lottery systems operating in Argentina, Australia, Canada, China, France, Germany, Hungary, Iceland, Israel, Latvia, Mexico, Norway, the Philippines, Spain, Sweden and Switzerland. In addition, it provides video lottery central monitoring, and control systems and networks primarily to lotteries and gaming regulators. It also provides software, hardware and support for sports wagering systems. The Company has 50% interest in Guard Libang, a provider of instant ticket activation and validation and inventory management systems and services.
The Company is a provider of server-based gaming machines and systems and other products and services to operators in the gaming industry. The Company’s Gaming segment includes The Global Draw Limited (Global Draw), a supplier of server-based gaming machines and systems, and game content primarily to bookmakers that operate licensed betting offices (LBOs) in the United Kingdom, and to gaming operators outside the United Kingdom. The Gaming segment also includes Barcrest Group Limited (Barcrest) and Games Media Limited (Games Media), suppliers of gaming machines, systems and game content to pubs, bingo halls and arcades in the United Kingdom and continental Europe.
The Company provides its Gaming customers with gaming machines, remote management of game content and management information, central computer systems, secure data communication and field support services. It develops its own game content, and supplements its offering with content from third parties. As of December 31, 2011, the Company installed approximately 23,100 LBO gaming machines in the United Kingdom, which included approximately 8,000 LBO gaming. As of December 31, 2011, it had an installed base of approximately 6,100 gaming machines in its United Kingdom pub, bingo hall and arcade business, and installed approximately 6,500 gaming machines outside of the United Kingdom. During 2011, the Company owned a 50% interest in Sciplay, a joint venture with Playtech Services (Cyprus) Limited. It also owns 29.4% interests in RCN, and 20% in Sportech.
The Compnay competes with Pollard Banknote Limited, GTECH, BI Worldwide Ltd., Alchemy3, LLC, ePrize, LLC, GTECH, Pollard, Intralot Technologies, Inc., International Lottery and Totalizator Systems, Inc., Inspired Gaming Group Limited, Danoptra Ltd, Sceptre Leisure plc, Games Warehouse Limited, International Game Technology, Lottomatica, Bally Technologies, Inc., Inspired, Aristocrat Leisure Ltd, Novomatic AG, Multimedia Games, Inc., WMS Industries Inc., Konami Digital Entertainment, Inc., Amaya Gaming Group, Inc., Cryptologic Ltd., IGT, Microgaming Software Systems Ltd., Net Entertainment NE AB, NYX Gaming Group, OpenBet Technology Ltd. and Playtech Limited.
Scientific Games Corp
750 LEXINGTON AVE
NEW YORK NY 10022