Full Description

SINA Corporation (SINA), incorporated on July 9, 1997, is an online media company and mobile value-added services (MVAS) provider in the People’s Republic of China and for Chinese communities worldwide. The Company offers a network of localized Websites and provides services through five business lines: SINA.com (online news and content), SINA Mobile (MVAS), SINA Community (Web 2.0-based services and games), SINA.net (search and enterprise services) and SINA E-Commerce (online shopping). Together these business lines provide an array of services, including region-focused online portals, MVAS, search and directory, interest-based and community-building channels, free e-mail, blog services, audio and video streaming, game community services, classified listings, fee-based services, e-commerce and enterprise e-solutions. The Company generates revenues from online advertising and MVAS offerings, and, to a lesser extent, from search and other fee-based services.

SINA.com

SINA’s portal network consists of four destination Websites to users, including mainland China (www.sina.com.cn), Taiwan (www.sina.com.tw), Hong Kong (www.sina.com.hk) and overseas Chinese in North America (www.sina.com). Each of the destination sites consists of Chinese-language news and content organized into interest-based channels. These sites offer community and communication services and Web navigation capability through SINA search and directory services.

SINA offers a range of free interest-based channels that provide region-focused format and content. These include SINA News, SINA Sports, SINA Entertainment, SINA Auto, SINA Finance, SINA Eladies, SINA Luxury, SINA Real Estate, SINA Technology, SINA Digital, SINA Music, SINA Game, SINA Tools, SINA Video and SINA WAP. SINA News aggregates feeds from news providers, bringing together content from media companies, such as China Beijing TV Station (BTV), China News, Agence France-Presse (AFP), Associated Press, Reuters, Getty Images, China Daily, Nanfang Daily Group, Beijing News, Xinhua Net and Xinhua News Agency. SINA Sports offers multimedia news and information on a range of sporting events from home and abroad. SINA Entertainment contains coverage of local and international entertainment news and events, including dining, movies, television programs, plays, operas, as well as classical music.

SINA Auto offers the automobile-related news and service information to provide car buyers and automobile enthusiasts with the information on automotive pricing, reviews and featured guides. SINA Finance provides business news coverage and personal finance columns. SINA Finance also offers stock quotes from the United States, Shanghai, Shenzhen and Hong Kong stock exchanges, as well as breaking news from individual listed companies and market trend analysis. SINA Eladies provides a platform for fashion-conscious users to share comments and ideas on a range of topics, such as health, cosmetics and beauty. SINA Luxury covers a range of luxurious topics, including wines, cigars, top-brand apparels and accessories, as well as services aimed at high net worth populations.

SINA Real Estate provides the news, pricing and availability of new, used and rental properties. SINA Technology provides updates on activities of high-tech corporations, as well as industry trends in China and on technology markets worldwide. SINA Digital offers reviews of digital products, including mobile phones, desktops and notebook computers, digital cameras and televisions. SINA Video is an online video platform that provides interactive video products. In November 2008, the Company launched SINA Tools. SINA Tools provides Internet users with a range of practical online tools, such as weather forecasts, metric conversion, Internet connection speed testing, online translation and digital map service that allows users to search for businesses, addresses and places of interest. SINA WAP is a mobile portal offering free information and entertainment.

SINA Community

SINA Community provides a user-generated platform for information and entertainment and promoting the social networking experience for SINA netizens. SINA Blog represents a destination for celebrities to maintain a direct dialog with their fans. SINA Podcasting allows users to upload, publish and manage their audio-visual information, in addition to the basic text and image transfer provided by SINA Blog. SINA Album is a photo sharing platform where users can upload, store, download and share their photos.

SINA Bar offers a community-based platform for users to exchange views and share comments on common interest areas. SINA Notepad is an inner-community messaging tool that allows users to send private messages to other community members. SINA UC provides users with audio and video-based instant messaging tools to enable multimedia social experiences. SINA Group builds on existing SINA Community services, such as SINA Blog, to create user-maintained and supported online communities. SINA BBS hosts topic-specific discussion forums in Chinese language. SINA Mail services include free e-mail, very important person (VIP) mail and corporate e-mail for enterprise users. In March 2008, the Company launched SINA Space, which serves as a social networking platform that integrates an array of its existing community services, including Blog, Podcast, Album, BBS, Groups and SINA Bar.

SINA Mobile

SINA’s MVAS allow users to receive news and information, download ringtones and pictures, and participate in dating and friendship communities. Users can order these services through the SINA Website or through their mobile phones on a monthly subscription or pay-per-message basis. SINA offers MVAS through a range of products, such as content downloading, news subscription and mobile games, on multiple platforms such as short messaging service (SMS), multimedia messaging service (MMS), wireless application protocol (WAP), interactive voice response (IVR), color ring back tone (CRBT) and KJAVA.

SINA.net

SINA.net provides businesses and government bodies with e-marketing and e-government solutions, including search, corporate e-mail, classified information, e-commerce and city portals. SINA iAsk, SINA’s search technology, offers knowledge-based search, community-based search and niche search covering a range of topical areas. SINA iAsk categorizes search subjects into areas of news, pictures, music, knowledge and video.

SINA E-Commerce

SINA offers SINAMall, an online shopping Website, on its Chinese Mainland and North America Websites. Its technology platform enables both international and local merchants to transact business.

The Company competes with Kongzhong Corporation, Tencent Holdings Limited, TOM Online, Inc., Hurray! Holding Co., Ltd., Linktone Ltd., Baidu.com, Inc., Tencent, Netease.com, Inc., Sohu.com Inc., East Money, China Finance Online, PCAuto, Auto Home, Soufun, PCOnline, Microsoft Corporation, Yahoo! Inc., eBay Inc., Google, Inc., America Online Inc., Focus Media Holding Limited, Air Media Group Inc., Vision China Media Inc., Shanghai 3G Electronic Engineering Company Ltd., Youku, 56.com, Tudou, Ku6, PP Live, PP Stream, Bokee, Blogbus, Hexun, Xiaonei.com, Kaixin001.com, hainei.com and 51.com.