Profile: Six Flags Entertainment Corp (SIX.N)
6 Mar 2014
Six Flags Entertainment Corporation (Six Flags), incorporated on December 09, 1997, owns and operates regional theme, water and zoological parks. As of the December 31, 2011, of the 18 parks the Company owned or operated, 16 are located in the United States, one is located in Mexico City, Mexico and one is located in Montreal, Canada. Its diversified portfolio of North American theme parks serves an aggregate population of approximately 100 million people and 160 million people within a radius of 50 miles and 100 miles, respectively, with some of the highest per capita gross domestic product in the United States.
The Company’s parks occupy approximately 4,500 acres of land, and the Company owns approximately 1,100 acres of other potentially developable land. Its parks are located in geographically diverse markets across North America. Its parks generally offer a broad selection of traditional thrill rides, water attractions, themed areas, concerts and shows, restaurants, game venues and retail outlets, and thereby provide a complete family-oriented entertainment experience. During the year ended December 31, 2012, the Company’s parks offered approximately 800 rides, including over 120 roller coasters, making the Company the provider of thrill rides in the industry.
The Company holds long-term licenses for theme park usage throughout the United States (except the Las Vegas metropolitan area), Canada, Mexico and other countries of certain Warner Bros. and DC Comics characters. These characters include Bugs Bunny, Daffy Duck, Tweety Bird, Yosemite Sam, Batman, Superman and others. In addition, it has certain rights to use the Hanna-Barbera and Cartoon Network characters, including Yogi Bear, Scooby-Doo, The Flintstones and others. It uses these characters to market its parks and to provide family entertainment experience. Its licenses include the right to sell merchandise featuring the characters at the parks, and to use the characters in its advertising, as walk-around characters and in theming for rides, attractions and retail outlets.
During 2012, it added the vertical drop ride at Six Flags Magic Mountain (Valencia, CA) and a new launch coaster at Six Flags Discovery Kingdom (Vallejo, CA); added a new wing coaster at Six Flags Great America (Gurnee, IL) and a colossal boomerang coaster at Six Flags New England (Agawam, MA); introduced a stand-up coaster to Six Flags America (outside Washington D.C.); added a giant swing ride at Six Flags Great Adventure (Jackson, NJ), Six Flags Fiesta Texas (San Antonio, TX), and La Ronde (Montreal, Canada); added a looping body slide at Six Flags Hurricane Harbor (Eureka, MO) and added a King Cobra waterslide at Six Flags Hurricane Harbor (Jackson, NJ) as well as a Nordic-themed waterslide complex at The Great Escape and Splashwater Kingdom (Queensbury, NY); added a variety of family rides, shows and attractions at several parks, including Six Flags Mexico (Mexico City, Mexico), La Ronde (Montreal, Canada), Six Flags Over Texas (Arlington, TX), Six Flags Fiesta Texas (San Antonio, TX), and a 45th anniversary tribute at Six Flags Over Georgia (Austell, GA); continued its targeted marketing strategies including focusing on its breadth of product and value proposition; maintained focus on containing its operating expenses; continued its more targeted approach to ticket discounting; improved and expanded upon its branded product offerings and guest-focused initiatives to continue driving guest spending growth; and continued its efforts to grow profitable sponsorship and international revenue opportunities.
Six Flags Entertainment Corp
924 Avenue J East
GRAND PRAIRIE TX 75050