Profile: Skechers USA Inc (SKX)
7 Mar 2014
Skechers U.S.A., Inc. (Skechers), incorporated on May 28, 1998, designs and markets Skechers-branded lifestyle footwear for men, women and children, and performance footwear for men and women under several lines. In addition to Skechers-branded lines, the Company also offers a branded junior line. The Company’s brands are sold through department and specialty stores, athletic and independent retailers, and boutiques, as well as catalog and Internet retailers. Along with wholesale distribution, its footwear is available at its e-commerce Website and its own retail stores. As of February 15, 2013, the Company operated 116 concept stores, 118 factory outlet stores and 61 warehouse outlet stores in the United States, and 36 concept stores and 18 factory outlets internationally. The Company operates in four segments: domestic wholesale sales, international wholesale sales, retail sales and e-commerce sales.
In the United States, its products are available through a network of wholesale customers comprised of department, athletic and specialty stores. Internationally, its products are available through wholesale customers in more than 100 countries and territories via its global network of distributors in addition to its subsidiaries in Asia, Europe, Canada and South America. Skechers owns and operates retail stores both domestically and internationally through three integrated retail formats-concept, factory outlet and warehouse outlet stores. Nineteen distributors and five licensees have opened 278 distributor-owned and licensee-owned Skechers retail stores in 42 countries as of December 31, 2012. The Company distributes its footwear through domestic wholesale distribution channels, such as department stores, specialty stores, athletic specialty shoe stores and independent retailers, as well as catalog and Internet retailers.
Skechers USA category for men and women includes casuals, dress casuals, relaxed fit (for men only), seasonal sandals and boots an casual fusion. This category is generally sold through mid-tier retailers, department stores and some footwear specialty shops. For men, the Casuals category includes black and brown boots, shoes and sandals that generally have a rugged urban design-some with industrial-inspired fashion features. For women, the Casuals category includes basic black and brown oxfords and slip-ons, lug outsole and fashion boots, and casual sandals.
The Dress Casuals category for men is comprised of basic black and brown men’s shoes that feature shiny leathers and dress details, but may utilize traditional or lugged outsoles, as well as value-oriented materials. The Dress Casual line for women is consists of trend-influenced stylized boots and shoes, which may include leather uppers, shearling or faux fur lining or trim, and water-resistant materials. Skechers Relaxed Fit is a line of casuals for men.
Its Sandals collection for men and women is designed with many of its existing and outsoles for its casuals, dress casuals and casual fusion lines, stylized with basic or core uppers, as well as fresh looks. Its casual fusion line consists of sport-influenced Euro casuals targeted to young men and women.
Skechers Sport footwear for men and women includes lightweight joggers, trail-inspired, athletic-inspired, performance-inspired athletics and sport sandals and boots. Skechers Sport is sold through specialty shoe stores, department stores and athletic footwear retailers. Trail-inspired athletics are designed for city and off-road wear. Sport sandals and boots are primarily designed from existing Skechers Sport outsoles.
The Skechers Active line includes lightweight, flexible and sporty styles. The line, with lace-up, Mary Janes, sandals and open back styles, is available in a multitude of colors, as well as solid white or black, in fabrics, leathers and meshes, and with various closures, traditional laces, zig-zag and cross straps, among others. Active sneakers are retailed through specialty casual shoe stores and department stores.
BOBS from Skechers
BOBS from Skechers footwear for men, women and kids is an alpagarta-inspired footwear line created to help millions of children worldwide. BOBS are also made with corduroy, boiled wool and Tyvek (a paper fabric) uppers. BOBS versatile, classic designs are available at department, specialty shoe stores and online retailers.
SKCH+3 from Skechers
SKCH+3 was introduced during the year ended December 31, 2012. SKCH+3 are sneakers and boots designed for 20 to 34 year old women.
Daddy’s Money was introduced during 2012. Daddy’s Money is a junior’s line sneaker.
The Skechers Kids line includes Skechers Kids, which is a range of infants, toddlers, boys and girls boots, shoes and sneakers, S-Lights, Hot Lights by Skechers and Luminators by Skechers, Skechers Cali for Girls, Airators by Skechers, Skechers Super Z-Strap, Elastika by Skechers, Bella Ballerina by Skechers, Twinkle Toes by Skechers and Sporty Shorty by Skechers. Each Skechers Kids line is marketed and packaged separately with a distinct shoe box. Skechers Kids and Skechers Cali for Girls are consists primarily of shoes. Twinkle Toes by Skechers is a new line of girls’ sneakers and boots that feature bejeweled toe caps and brightly designed uppers. Some also include lights. The line is marketed with the character Twinkle Toes. Bella Ballerina by Skechers is a new line of shoes with a disc that spins on the outsole, allowing girls to twirl like a ballerina. Elastika by Skechers is a line of girls sneakers with bungee closures. The line is marketed with the character Elastika.
Skechers Super Z-Strap is a line of athletic styled sneakers with a z shaped closure system for easy closure. The line is marketed with the character Z-Strap. Skechers Cali for Girls is a line of sneakers, skimmers and sandals for young girls designed to typify the California lifestyle. S-Lights, Hot Lights and Luminators by Skechers are lighted sneakers and sandals for boys and girls. Sporty Shorty by Skechers is a new line of athletic-inspired sneakers for girls.
Skechers Work offers a line of men’s and women’s casuals, field boots, hikers and athletic shoes. The Skechers Work line includes athletic-inspired, casual safety toe and non-slip safety toe categories that features lightweight aluminum safety toe, electrical hazard and slip-resistant technologies, as well as breathable, seam-sealed waterproof membranes. Skechers Work is sold through department stores, athletic footwear retailers and specialty shoe stores, as well as marketed directly to consumers through business-to-business channels.
Shape-ups Liv by Skechers is an ultra-lightweight sneaker collection for men and women with Natural Stride technology. The line is available at athletic footwear retailers, department stores and specialty shoe stores.
Skechers Performanc is a collection of running shoes. Skechers GOwalk is designed for walking and casual wear and offers casual slip-on. Skechers GObionic is designed for ultra-minimal running. Skechers GOtrail is designed for trail running with rugged, uneven running surfaces in mind. Skechers GOtrain is designed for the gym. Skechers GOgolf is designed for the golf course.
The Company competes with The Timberland Company, Clarks, Kenneth Cole Productions Inc., Steven Madden, Ltd., Wolverine World Wide, Inc., K-Swiss Inc. and V.F. Corporation.
Skechers USA Inc
228 Manhattan Beach Blvd
MANHATTAN BEACH CA 90266