Profile: Skechers USA Inc (SKX)
28 Mar 2017
Skechers U.S.A., Inc., incorporated on May 28, 1998, is a designer and marketer of Skechers-branded lifestyle footwear for men, women and children, and performance footwear for men and women under the Skechers GO brand name. The Company operates through three segments: domestic wholesale sales, international wholesale sales, and retail sales, which includes e-commerce sales. The Company's brands are sold through department and specialty stores, athletic and independent retailers, boutiques and Internet retailers. In addition to wholesale distribution, the Company's footwear is available at its e-commerce site and its own retail stores. The Company operates approximately 120 concept stores, over 160 factory outlet stores and over 120 warehouse outlet stores in the United States, and approximately 80 concept stores, over 40 factory outlet stores, and over five warehouse outlet stores internationally.
The Company's Skechers USA category for men and women includes Relaxed Fit from Skechers; Dress Casuals/Modern Comfort; Casuals; Casual Fusion, and seasonal sandals and boots. Its Skechers USA category is generally sold through mid-tier retailers, department stores and some footwear specialty shops. Relaxed Fit from Skechers is a line of trend-right casuals with a wider toe box for men and women who want all-day comfort without compromising style. Characteristics of the product line include comfortable outsoles, Skechers Memory Foam insoles and leather uppers.
The Dress Casuals category for men include basic black and brown men's shoes that feature shiny leathers and dress details, but might utilize traditional or lugged outsoles, as well as value-oriented materials. The Dress Casual line, which is also referred to as the Modern Comfort collection for women includes boots and shoes, which include leather uppers, shearling or faux fur lining or trim, and water-resistant materials. The Casuals line for men and women is defined by lugged outsoles and utilizes leather materials in the uppers. For men, the Casuals category includes black and brown boots, shoes and sandals that generally have a rugged urban design some with industrial-inspired fashion features. For women, the Casuals category includes basic black and brown oxfords and slip-ons, lug outsole and fashion boots, and casual sandals.
The Company's Casual Fusion line includes low-profile, sport-influenced casuals for young men and women. The outsoles are primarily rubber and adopted from its men's Sport and women's Active lines. The Company's seasonal sandals and boots for men and women are designed with its outsoles for its Casuals, Dress Casuals and Casual Fusion lines, stylized with basic or core uppers as well as fresh looks. These styles are generally made with leather uppers, but also be in canvas or fabric for sandals, and water-resistant materials and faux fur and Sherpa linings for boots.
The Company Skechers Sport footwear collection for men and women includes lightweight sport athletic lifestyle products, classic athletic-inspired styles, and sport sandals and boots. Skechers Sport is sold through specialty shoe stores, department stores and athletic footwear retailers. The Company's lightweight sport athletic-inspired product is designed with comfort and flexibility in mind. Careful attention is devoted to the cushioning, weight, materials, design and construction of the outsoles. The product line features leather and trubuck uppers in both bright and classic athletic colors.
Classic Skechers styles offer rubber tread. Many of the designs are in white, black and natural shades, with some athletic accents. The uppers are designed in leather, suede and nubuck. The Company's sport sandals and boots are designed from existing Skechers Sport outsoles and include for many of the same sport features as its sneakers with the addition of technologies geared toward making a comfortable sport sandal. Sport sandals and boots are designed as seasonal footwear for the consumer who already wears its Skechers Sport sneakers.
Skechers Active and Skechers Sport Active
The Skechers Active line, with lace-up, Mary Janes, sandals and open back styles, is available in a multitude of colors as well as solid white or black, in fabrics, leathers and meshes, and with various closures - traditional laces, zig-zag and cross straps, among others. The Skechers Sport Active line includes low-profile, lightweight, flexible and sporty styles, many of which have Skechers Memory Foam. Skechers Active and Skechers Sport Active shoes are available through specialty casual shoe stores and department stores.
BOBS from Skechers
BOBS from Skechers is primarily designed for women, and the BOBS collection is also available for girls. BOBS are available at department stores, specialty shoe stores and online retailers. The BOBS classic espadrille collection is designed in basic colors with canvas, tweed, crochets and boiled wool uppers, suede and patterned fabrics. BOBS vulcanized looks have a youthful and California lifestyle appeal. Primarily designed with canvas uppers but also jersey fabrics, the line features both classic retro looks and colors and materials for style. BOBS classic espadrille collection and BOBS vulcanized also include Skechers Memory Foam. The BOBS at Home collection for women is designed with its rubber Keepsakes outsole and features faux fur linings for the dorm or winter shoe. The uppers are primarily designed with tweeds, knits or suede.
The Mark Nason Collection includes a range of on-trend casual, dress and active styles for style-conscious men: Mark Nason Skechers, a low-profile collection of casuals for everyday wear; Mark Nason Los Angeles Collection, casual sneakers for the active male; and the Mark Nason Dress Collection, dress shoes. The offering is available at Skechers retail stores and www.skechers.com.
Skechers Performance is a collection of technical footwear. Skechers Performance utilizes the materials and design, including an ultra-lightweight Resalyte compound for the midsole and GOimpulse sensors for responsive feedback. Limited edition packs with Skechers GOdri all-weather protection or Skechers Nite Owl glow-in-the-dark technology are featured across multiple product lines. The footwear is available at athletic footwear retailers, department stores and specialty running stores.
Skechers GOrun 4 and Skechers GOrun 3 are a collection of lightweight, flexible running shoes that features a midfoot strike design for efficient running. Its Skechers GOrun products are marketed to runners and recreational runners. Skechers GOwalk is designed for walking and casual wear, and offers performance features in a comfortable casual slip-on. The product line features a lightweight and flexible design to promote natural foot movement when walking. Skechers GOwalk 2 offers a V-Stride outsole and Skechers GOwalk 3 collection includes advanced performance technologies, including a high-rebound Goga Mat insole, adaptive GO Pillars on the outsole and Memory Form Fit. Skechers GO FLEX Walk features segmented flexible outsole that is designed to move along with the person. Skechers on-the-GO footwear fuses materials with Skechers Performance technologies for comfort and style. Skechers GOtrain is designed for the gym and features a forefoot and extended outriggers for stability and control at lateral and medial strike points. Skechers GO GOLF is designed for the golf course and offers a zero heel drop design.
The Company's Skechers Kids line includes Skechers Kids, which is a range of infants', toddlers', boys' and girls' boots, shoes and sneakers; Skechers Lightweight Sport; Skech-Air by Skechers; Twinkle Toes and Twinkle Wishes by Skechers; Skechers Cali for Girls; Airators by Skechers; Skechers Super Z-Strap; Elastika by Skechers; Skechers GOrun and Skechers GOwalk; S-Lights, Hot Lights by Skechers and Luminators by Skechers; Mega Flex; Air-Mazing by Skechers; Foamies by Skechers, and Game Kicks. The Skechers Kids line includes embellishments or adornments such as fresh colors and fabrics from its Skechers adult shoes. Some of these styles are also adapted for toddlers with pliable outsoles and for infants with leather-sole crib shoes. Its Skechers Lightweight Sport styles with Skechers Memory Foam are sneakers. The collection is designed for both to younger kids, as well as tweens transitioning to adult shoes. Skech-Air by Skechers for boys and girls are athletic sneakers with an air-cushioned outsole and a gel-infused memory foam insole.
Twinkle Toes by Skechers is a line of girls' sneakers and boots that feature bejeweled toe caps and brightly designed uppers. Some styles also include lights. The product line is marketed with the character, Twinkle Toes. Skechers Cali for Girls is a line of sandals inspired by its women's line of the same name with bright colors, textiles and adornments. Airators by Skechers is a line of boys' sneakers with a foot-cooling system designed to pump air from the heel through to the toes. The product line is marketed with the character, Kewl Breeze. Skechers Super Z-Strap is a line of athletic-styled sneakers with z-shaped closure system. The product line is marketed with the character, Z-Strap. Elastika by Skechers is a line of girls' sneakers with bungee closures. The product line is marketed with the character, Elastika. Skechers GOrun and Skechers GOwalk for boys and girls are casual adaptations of its popular Skechers Performance styles for the kids' market, designed in bright and bold colors for daily play. The collection is designed for both to younger kids, as well as tweens transitioning to adult shoes.
S-Lights, Hot Lights by Skechers and Luminators by Skechers are lighted sneakers and sandals for boys and girls. The S-Lights combine patterns of lights on the outsoles and sides of the shoes while Hot Lights feature lights on the front of the toe to simulate headlights, as well as on other areas of the shoes. Luminators by Skechers feature glowing green lights and a marketing campaign with the Luminators character. Mega Flex is a line of athletic sneakers for boys based on a robot character. Air-Mazing by Skechers is a lightweight line of colorful sneakers designed for older boys. The product line is marketed with the character, Air-Mazing Kid, who performs air tricks in his sneakers. Foamies by Skechers is a colorful line of lightweight, flexible boys' and girls' sneakers constructed with Skechers Memory Foam that can be washed in a washing machine. Game Kicks for boys and girls are sneakers with a built-in interactive sound and light memory game that kids can play any time they're wearing the shoes.
Skechers Work offers a line of men's and women's casuals, such as field boots, hikers and athletic shoes, many of which might also include Skechers Memory Foam. The Skechers Work line includes athletic-inspired, casual safety toe and non-slip safety toe categories that might feature lightweight aluminum safety toe, electrical hazard and slip-resistant technologies, as well as breathable, seam-sealed waterproof membranes. Designed for men and women working in jobs with certain safety requirements, these styles are constructed on high-abrasion, long-wearing soles, and feature breathable lining, oil- and abrasion-resistant outsoles. The uppers consists of leather, nubuck, trubuck and durabuck. Its safety toe athletic sneakers, boots, hikers and casuals are ideal for environments requiring safety footwear and offer comfort and safety in dry or wet conditions. Its slip-resistant boots, hikers, athletics, casuals and clogs are used for the service industry. Skechers Work is sold through department stores, athletic footwear retailers and specialty shoe stores, as well as marketed directly to consumers through business-to-business channels.
The Company competes with Columbia Sportswear Company, Nike, Inc., Deckers Outdoor Corporation, Kenneth Cole Productions Inc., Steven Madden, Ltd., The Timberland Company, V.F. Corporation, Wolverine World Wide, Inc., adidas AG, Reebok International Ltd., Puma SE, ASICS America Corporation, New Balance Athletic Shoe, Inc., Under Armour, Inc. and Payless Holdings.
Skechers USA Inc
228 Manhattan Beach Blvd
MANHATTAN BEACH CA 90266