Profile: Scotts Miracle-Gro Co (SMG.N)
12 Feb 2016
The Scotts Miracle-Gro Company (Scotts Miracle-Gro), incorporated on November 22, 2004, is a manufacturer and marketer of branded consumer lawn and garden products. The Company's segments include Global Consumer and Scotts LawnService. In North America, its brands include Scotts and Turf Builder lawn and grass seed products; Miracle-Gro, Nature's Care, Scotts, LiquaFeed and Osmocote gardening and landscape products; and Ortho, Roundup, Home Defense and Tomcat branded insect control, weed control and rodent control products. In the United Kingdom, its brands include Miracle-Gro plant fertilizers; Roundup, Weedol and Pathclear herbicides; EverGreen lawn fertilizers, and Levington gardening and landscape products.
The Company's brands in Europe include Roundup, KB and Fertiligene in France; Roundup, Celaflor, Nexa Lotte and Substral in Germany and Austria, and Roundup, ASEF, KB and Substral in Belgium, the Netherlands and Luxembourg. The Company is the agent of the Monsanto Company (Monsanto) for the marketing and distribution of consumer Roundup non-selective herbicide products within the United States and other contractually specified countries. The Company has a presence in similar consumer branded products in Australia, the Far East and Latin America. The Company is a producer of liquid plant food products, growing media, advanced indoor garden systems and accessories for hydroponic gardening.
The Company's Global Consumer segment manufactures, markets and sells consumer lawn and garden products in categories of lawn care, gardening and landscape, and controls. In the United States, products within the lawn care include lawn fertilizer products under the Scotts and Turf Builder brand names; grass seed products under the Scotts, Turf Builder, EZ Seed, Water Smart and PatchMaster brand names; and lawn-related weed, pest and disease control products primarily under the Scotts brand name, including sub-brands, such as GrubEx. A similar range of products is marketed in Europe under a range of brands, such as EverGreen, Fertiligene, Substral, Miracle-Gro Patch Magic, Weedol, Pathclear, KB and Celaflor. The lawn care category also includes spreaders and other durables under the Scotts brand name, including Turf Builder EdgeGuard spreaders, Snap spreaders and Handy Green II handheld spreaders. It also markets outdoor cleaners under the Scotts OxiClean brand name.
The gardening and landscape category is designed to help consumers grow flower and vegetable gardens and landscaped areas. This category also includes the hydroponic gardening. In the United States, products within this category include a line of water-soluble plant foods under the Miracle-Gro brand and sub-brands, such as LiquaFeed, continuous-release plant foods under the Miracle-Gro, Scotts and Osmocote brands and sub-brands of Miracle-Gro, such as Shake 'N Feed; potting mixes and garden soils under the Miracle-Gro, Scotts, Hyponex, Earthgro and SuperSoil brand names; mulch and decorative groundcover products under the Scotts brand, including the sub-brands Nature Scapes, Earthgro and Hyponex by Scotts; plant-related pest and disease control products under the Ortho brand; organic garden products under the Miracle-Gro Organic Choice, Nature's Care, Scotts, Whitney Farms and EcoScraps brand names; live goods and seeding solutions under the Miracle-Gro brand and Gro-ables sub-brand; and hydroponic gardening products under the General Hydroponics and AeroGarden brand names. Internationally, similar products are marketed under the Miracle-Gro, Fertiligene, Substral, KB, Celaflor, ASEF, Scotts, Scotts EcoSense, Naturen, Miracle-Gro Organic Choice and Fafard brand names.
The controls category is designed to help consumers protect their homes from pests and maintain external home areas. In the United States, insect control products are marketed under the Ortho brand name, including Ortho Max, Home Defense Max and Bug B Gon Max sub-brands; rodent control products are marketed under the Tomcat and Ortho brands; selective weed control products are marketed under the Ortho Weed B Gon sub-brand; and non-selective weed control products are marketed under the Roundup and Groundclear brand names. Internationally, products within this category are marketed under the Nexa Lotte, Fertiligene, KB, Home Defence, Home Defense, Weedol, Pathclear and Roundup brands.
The Company's Scotts LawnService segment provides residential and commercial lawn care, tree and shrub care, and pest control services in the United States through periodic applications of fertilizer and control products. As of September 30, 2015, Scotts LawnService had approximately 90 Company-operated locations, as well as over 90 locations operated by independent franchisees. In addition, the Company operates and provides residential pest control services in the Midwest. As of September 30, 2015, the Company operated over seven Action Pest locations.
The Company competes with Spectrum Brands Holdings, Inc., Bayer AG, Central Garden & Pet Company, Enforcer Products, Inc., Kellogg Garden Products, Oldcastle Retail, Inc., Lebanon Seaboard Corporation, Compo AcquiCo SARL, Westland Horticulture Ltd and TruGreen.
Scotts Miracle-Gro Co
14111 Scottslawn Rd
MARYSVILLE OH 43040-7800