Profile: E. W. Scripps Co (SSP.N)
The E. W. Scripps Company, incorporated on December 1, 1987, is a media enterprise with interests in television and radio broadcasting, as well as local and national digital media brands. The Company operates through segments, including television, radio, digital, and syndication and other. The Company serves audiences and businesses through a portfolio of television, radio and digital media brands. It also has a collection of local and national digital journalism and information businesses. It also produces television programming, investigative reporting newsroom in Washington, D.C. and serves educational program, the Scripps National Spelling Bee.
The Company's Television segment includes approximately 10 American Broadcasting Company (ABC) affiliates, over five National Broadcasting Company (NBC) affiliates, two FOX affiliates, two Columbia Broadcasting System (CBS) affiliates and four non big-four affiliated stations. The Company also owns five Azteca America Spanish-language affiliates. It produces news, information and entertainment content that informs and engages local and national communities. The Company distributes its content on over four platforms, including broadcast, Internet, smartphones and tablets. National television networks offer affiliates a range of programs and sells advertising within those programs. In addition to news programming, its television stations run network programming, syndicated programming and internally produced programming. It sells advertising to local, national and political customers. In addition to selling commercials during its programming, it also offers marketing opportunities for its business customers, including sponsorships and community events.
The Company's radio segment has approximately 30 radio stations in over eight markets. The Company operates over 30 frequency modulation (FM) stations and six Amplitude Modulation (AM) stations. Radio segment is engaged in the sale of advertising to local advertisers. Its radio stations focuses on providing targeted and relevant local programming. Its Milwaukee radio station, WTMJ-AM, maintains radio broadcast rights for the Green Bay Packers and Milwaukee Brewers and operates a statewide network for their games.
The Company's digital segment includes the digital operations of its local television and radio businesses. It also includes the operations of national digital businesses, such as Newsy, an over-the-top (OTT) video news service, and Midroll, a podcast industry. Midroll also has a subscription service called Howl, which operates through a smartphone application that enables to find and engage with podcasts. Its digital operations include sale of advertising and marketing services. Its digital segment includes a collection of local and national digital brands. The local brands consist of its television and radio station Websites, as well as the related smartphone and tablet applications, which earn revenues from advertising sales and related digital advertising products and marketing services. Its local digital sites offer local news, information and user-generated content, as well as national content and other content sources. Syndication and other primarily includes the syndication of news features and comics and other features for the newspaper industry.
E. W. Scripps Co
312 Walnut St
CINCINNATI OH 45202-4024