Profile: TravelCenters of America LLC (TA)
3 Dec 2013
TravelCenters of America LLC (TravelCenters), incorporated on October 10, 2006, operates and franchises travel centers primarily along the United States interstate highway system. The Company’s customers include trucking fleets and their drivers, independent truck drivers and motorists. As of December 31, 2012, its business included 243 travel centers located in 41 states in the U.S. and the province of Ontario, Canada. Its travel centers included 171 operated under the TravelCenters of America, TA or related brand names, or the TA brand, including 151 that the Company operated and 20 that franchisees operated, and 72 that were operated under the Petro Stopping Centers and Petro brand names, or the Petro brand, including 57 that the Company operated and 15 that franchisees operated. The Company offers a range of products and services, including diesel fuel and gasoline, truck repair and maintenance services, full-service restaurants, more than 20 different brands of quick serve restaurants (QSRs), travel and convenience stores and various driver amenities. The United States travel center and truck stop industry in which it operates consists of travel centers, truck stops, diesel fuel outlets and similar properties. In December 2012, the Company acquired and rebranded a travel center in Florence, South Carolina, to the Petro Stopping Centers brand. During February 2013, the Company acquired and began to operate one travel center in Kansas that had been operated under the TA brand by a franchisee.
The Company sells diesel fuel at separate truck fueling lanes at its travel centers. The Company also sells branded and unbranded gasoline at motorist fuel islands. As of December 31, 2012, the Company offered branded gasoline at 210 of its 243 travel centers and unbranded gasoline at 15 of its travel centers. The Company did not offer gasoline at 18 of its travel centers.
Diesel Exhaust Fluid
Diesel exhaust fluid (DEF) is an additive that is required by truck engines manufactured after 2010. As of December 31, 2012, the Company offered DEF from dispensers on the diesel fueling island at 205 of its travel centers and the Company expects that DEF is available on the diesel fuel island at its remaining travel centers during 2013.
Full Service Restaurants and QSRs
The Company’s its travel centers have both full service restaurants and QSRs that offer customers a wide variety of nationally recognized branded food choices. The substantial majority of its full service restaurants are operated under its Iron Skillet and Country Pride brands and offer menu table service and buffets. The Company also operate more than 20 different brands of QSRs, including Arby's, Burger King, Dunkin' Donuts, Pizza Hut, Popeye's Chicken & Biscuits, Starbuck's Coffee, Subway and Taco Bell. As of December 31, 2012, 217 of its travel centers included a full service restaurant, 152 of its travel centers offered at least one QSR, and there were a total of 293 QSRs in its 243 travel centers.
As of December 31, 2012, the Company had truck repair and maintenance facilities at all but 13 of its travel centers. The typical repair and maintenance facility has between three and six service bays and is staffed by its mechanics and service technicians. These shops generally operate 24 hours per day, 365 days per year, and offer maintenance and emergency repair and road services, ranging from basic services such as oil changes and tire repair to specialty services, such as diagnostics and repair of air conditioning, brakes and electrical systems. Its repair and maintenance services are generally covered by its warranty
RoadSquad is a roadside truck service program that operates 24 hours per day, seven days per week and is comprised of a fleet of approximately 400 service trucks the Company owns. Its service trucks are positioned at Its locations and centrally dispatched to assist customers with repairs when they are unable to bring their truck to its travel center due to a break down. RoadSquad Connect is its centralized call center that operates 24 hours per day, seven days per week to dispatch its RoadSquad vehicles and third party roadside service providers. RoadSquad Connect includes service providers in every state except Alaska and Hawaii with a total of nearly 1,100 locations, including its travel centers with truck service facilities
Travel and Convenience Stores
At each of its travel centers the Company offers a travel and convenience store that offers merchandise to truck drivers, motorists, recreational vehicle operators and bus drivers and passengers. Its travel and convenience stores have a selection of over 4,000 items, including packaged food and snack items, beverages, non-prescription drug and beauty supplies, batteries, automobile accessories, and music and video products. Each location also has a to go bar offering fresh brewed coffee, hot dogs, prepared sandwiches and other prepared foods. Its stores also sell items specifically designed for the truck driver's on the road lifestyle, including laundry supplies, clothing, truck accessories and a large selection of electronics.
Additional Driver Services
The Company offers commercial truck and other customer loyalty programs, the principal program being the UltraOne Club, that are similar to the frequent shopper programs offered by other retailers. Drivers receive points for diesel fuel purchases and for spending on selected nonfuel products and services. These points can be redeemed for discounts on nonfuel products and services at its travel centers. In addition, the Company publishs a magazine called RoadKing which includes articles and advertising of interest to professional truck drivers. The Company is an the Company are an authorized Verizon Wireless dealer and offer Verizon Wireless products and services at 43 of its travel centers. The Company’s travel centers provide truck drivers the amenities include specialized business services, including an information center where drivers can send and receive faxes, overnight mail and other communications; the Reserve-It program allows drivers to reserve a parking space in advance of arriving at a travel center; a banking desk where drivers can cash checks and receive funds transfers from fleet operators; wi-fi Internet access; a video game room; a laundry area with washers and dryers; private showers; exercise facilities; and areas designated for truck drivers only, including a theater or big screen television room with a video player and comfortable seating.
The Company competes with Pilot Flying J and Love's Travel Stops & Country Stores.
TravelCenters of America LLC
Suite 200, 24601 Center Ridge Ro
WESTLAKE OH 44145-5639