Profile: Turkcell Iletisim Hizmetleri AS (TKC)
16 Apr 2014
Turkcell Iletisim Hizmetleri A.S. (Turkcell), incorporated on October 5, 1993, is a provider of mobile services in Turkey. The Company provides mobile voice, Internet & services over its mobile communications network. As of December 31, 2010, through its mobile communications network, it provides comprehensive coverage of an area, which included 100% of the population living in cities of 1,000 or more people, and the Turkey’s tourist areas and inter-city highways. As of December 31, 2010, it provided roaming service to its subscribers in 208 countries through commercial roaming agreements with 662 operators. During the year ended December 31, 2010, it launched third generation (3G) roaming services in different locations globally.
The Company provides mobile voice, Internet and services to subscribers throughout Turkey. Subscribers can choose between its postpaid and prepaid services. As of December 31, 2010, postpaid subscribers sign a subscription contract and receive monthly bills for services. Prepaid subscribers purchase a starter pack, which consists of a Simcard. As of December 31, 2010, it had approximately 23.3 million prepaid subscribers and 10.1 million postpaid subscribers. Voice services are the main services it provides to its customers. Voice services consist of wireless telephone services on a prepaid and postpaid basis. Product & Services Management (PSM) is focused on developing and managing products and services. As of December 31, 2010, the Company provides 3G simultaneously in 81 province centers with 82% population coverage. In addition, it provides services like Videocall, Mobile TV, Video Surveillance, Video Chat and Video Messaging. It offers terminal campaigns, including handset, smartphone, modem and netbook. During 2010, the number of registered 3G subscribers was 11.8 million people. A range of data plans are available as part of its voice and terminal bundled offers. During 2010, it offered iPhone, Blackberry business, Nokia, Samsung and HTC.
Featuring partnerships with both global (Google, Facebook), and local brands (NTV, Yonja, Kariyer.net), turkcell-im provides links to the mobile sites in Turkey, as well as serving as a one stop shop for mobile content. Turkcell subscribers can also use the turkcell-im Internet content adaptation function, which adapts standard Web pages to the user’s handset, therefore providing mobile Internet experience.
By providing a wide range of services, Turkcell enables users to remain connected wherever they are, through their mobile devices. Tikla Konus’ (Click-to-call) enables subscribers to initiate calls without displaying a phone number. Users click on a click-to-call button on partnering Websites, and a call is initiated between two parties without a need to dial a number. Kim Aramis is a caller notification service, which enables customers to identify any missed calls while their handset is either in off mode or otherwise disconnected from the network. Kim Aramis’ service sends a short message service (SMS) containing the call time and phone number to the user once his or her handset is reconnected to the network.
By streaming technology at 3G speed, the Turkcell MobilTV service enables Turkcell subscribers to watch television channels and on-demand video content live on their mobile phones. The iPhone Turkcell MobilTV application enables Turkcell iPhone users to watch 19 national channels, and other television channels, live, combining the experience of watching television on their cell phone with the iPhone experience. Turkcell also provides on-demand video services on the turkcell-im wap page. GncPlay is a music platform designed by Turkcell. Enabling both Web and mobile access, it envisons GncPlay as being the go-to place for unlimited online music streaming. Users can create their own play lists. During 2010, Gncplay also enabled users to download moving picture experts group layer-3 audio (mp3) files of selected music onto their phones and computers.
Turkcell provides a range of sports services focusing on football. Partnering with a national TV provider, Turkcell provides a social football platform, Footbo.com, in Turkish to consumers to create fan pages, forums and discussions. During 2010, Turkcell launched an online social game Footbocity, which enable users to play interactive games and build their own virtual cities. Turkcell has cooperated with the Istanbul Metropolitan Municipality to provide a mobile solution for traffic. Subscribers can save time by accessing the IBB Cep Trafik (Traffic Density Map) and traffic camera images to check road conditions and select the possible route. It also provides an iPhone traffic application. Turkcell Pusula enables users to locate point of interests (POIs) in a given area. Pusula uses location technology to provide to users the nearest POIs, including police stations, gas stations, pharmacies and partnering merchant offers.
Gezenzi is a social microblogging service where users can share their status, reviews and photos. Users can also explore reviews about POIs, messages and photos around them. Okul is an online educational platform for teachers, parents and students enabling them to exchange information and enhance communication by providing social features, as well as enriched educational content. Turkcell’s mobile payment service MobilOdeme, allows Turkcell subscribers to make purchases of up to 35 Turkish Lira through their Turkcell invoice or prepaid account. This service can be used for payments in many areas, such as subscription fees for online communities, e-commerce, parking tickets and online gaming, fast food and vending machine purchases. The service can be used at more than 470 merchants. During 2010, 1.8 million people used the Turkcell Mobile Payment platform. Turkcell, Visa Europe and Yapi Kredi provides mobile contactless payment solution for Turkcell customers on the iPhone. Using the iCarte payment accessory, Yapi Kredi customers equipped with a Turkcell mobile plan to make contactless payments directly from their iPhones in Turkey.
During 2010, the Company launched seven enablers, including Turkcell ID, Recommendation Engine, Social Media Platform. Recommendation Engine enhances the customer’s experience on Turkcell portals by providing customer -focused recommended features. The Social Media Platform lets users to reuse their social graph on Turkcell products and services. Turkcell App Store is a one stop localized application shop for users to download both free and paid mobile applications to their supported handsets with more than 3,000 applications and 1000+ supported devices.
The Company’s business to business (B2B) clients can make use of Video IVR (Interactive Voice Response). Its Wireless PBX enables Turkcell corporate customers to have a call center service without any investment in hardware. Customers can activate the call center setting and manage calls easily through a Web-page. Mobile Signature enables customers to sign electronic documents and transactions with a legally-accepted digital signature using global system for mobile communications (GSM) subscriber identity module (SIM) cards. Mobile signature subscribers can verify their personal identity in a digital environment and complete transactions remotely, without the need for their physical presence. Its Mobile Signature platform lets corporate customers send a password valid for one time only through SMS to consumers when providing authentication on transactions.
Corporate customers can monitor and manage their sales force and fleets with Ekip Mobil. Ekip mobil provides a management console, which allows customers to view their field teams/vehicles on a map, define alarms for specific regions and create direct communication channels to the field. Ekip mobil can be used on any mobile device. Location Based Survey is a SMS-based survey service with location features. Survey conductors can keep track of and analyze where votes are coming from on city based maps and lists allowing them to add a new dimension to their decision making process. The Location Based Classified Ads (LBCA) system offers experience to users with features that do not exist in conventional methods. LBCA allows the user to diffuse his/her own personal ads through Web, wireless access protocol (WAP), SMS or multimedia messaging service (MMS) specifying the location of his/her service or product (or any message).
Turkcell has customer permission databases in Europe geared towards mobile marketing and advertising activities. Through this permission database, advertisers can segment their focus groups and send specific advertisements to end users. Through Mobile Billboard service brands can reach their targeted customers from permission databases through SMS, MMS and WAP push when customers are instantaneously in the location selected by the brands. Turkcell has been focused on its machine to machine (M2M) business, whose markets in Turkey are car telematics, team tracking, fleet management, point of sale (POS) terminals, security alarms, smart metering and sales Force automation’s applications. MobilPOS enables corporate customers to make payment transactions where there is limited fixed line access for POS terminals. MobilPOS is a SIM card integrated POS device working on the GSM network. Turkcell also offers telemetry solutions for corporate customers. In partnership with specialized third parties, Turkcell telemetry solutions let customer to access gauge and collect metering data without utilizing a field force.
The Company’s coverage extends to countries in Europe, Asia, Africa and North and South America. As of December 31, 2010, it had partnership in 208 destinations globally, pursuant to commercial roaming agreements with 662 operators. It has provided roaming services for prepaid subscribers of foreign mobile operators visiting Turkey. This service, called Passive Customized Applications for Mobile Network Enhanced Logic (passive CAMEL), can only be enabled if both operators have installed the CAMEL system on their networks. As of December 31, 2010, it offered prepaid roaming to the prepaid subscribers of 246 operators in 118 destinations. It has offered roaming services for Turkcell prepaid subscribers traveling abroad. This service, called Active Customized Applications for Mobile Network Enhanced Logic (active CAMEL), can only be enabled if both operators have installed the CAMEL system on their networks. As of December 31, 2010, it offered prepaid roaming to Turkcell prepaid subscribers through 296 operators in 138 destinations.
The Company offers general packet radio service (GPRS) roaming. As of December 31, 2010, it allowed its subscribers to access the Internet and reach their e-mail accounts while traveling, through 466 GPRS roaming partners across 165 destinations. As of December 31, 2010, its subscribers can send SMS to more than 608 mobile operators located in 202 destinations, including North America and the People’s Republic of China. It has direct international roaming agreements with GSM operators globally, including in Cuba, Iran, Sudan, Libya and Syria.
The Company competes with Vodafone Telekomunikasyon A.S., Avea Iletisim Hizmetleri A.S. and Turk Telekomunikasyon A.S.
Turkcell Iletisim Hizmetleri AS
Asmali Mescit Mah. Mesrutiyet Ca
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