Profile: TripAdvisor Inc (TRIP.OQ)
TripAdvisor, Inc. (TripAdvisor), incorporated on July 20, 2011, owns and operates a portfolio of online travel brands. TripAdvisor, the Company’s brand, is a travel Website. The Company operates in two segments: Hotel and Other. Its Other segment consists of three operating segments, which include its Vacation Rentals, Restaurants and Attractions businesses. The Company’s branded Websites include tripadvisor.com in the United States and localized versions of the TripAdvisor Website in 45 other countries, including China under the brand, daodao.com and are offered in 28 languages. It features reviews and opinions on accommodations, including hotels and accommodations and vacation rentals, as well as restaurants and attractions in approximately 147,000 destinations throughout the world. In addition to user-generated content, its Websites feature price comparison tools and links to partner Websites, including travel advertisers, where users can book their travel arrangements.
The Company’s TripAdvisor-branded site is a travel community in the world, with more than 315 million monthly visitors, and more than 200 million reviews and opinions covering more than 4.5 million places to stay, places to eat and things to do, during the year ended December 31, 2014. In addition to the TripAdvisor brand, it manages and operates 24 other travel media brands, providing users the planning and booking resources in the travel industry.
The Company’s media brands include airfarewatchdog.com, which provides up-to-date airline deals; bookingbuddy.com, which is a travel shopping Website that gives travelers access to airfare, hotel, car rental, cruise, vacation rental, and vacation deals, plus prices from selected travel sites; cruisecritic.com, which is a community of avid and first-time cruisers; everytrail.com, which is a mobile application and Website for collecting and sharing geo-tagged user-generated travel content, such as walking tours, road trips, sight-seeing tours; familyvacationcritic.com, which includes reviews of family friendly hotels, resorts, destinations and attractions; flipkey.com, which is a vacation rental site featuring residential properties from around the world, with a collection of guest reviews; gateguru.com, which is a mobile resource for up-to-date flight and airport information around the world; holidaylettings.co.uk, which is a United Kingdom-based vacation rental site, featuring residential properties globally listed for rental; holidaywatchdog.com, which is a United Kingdom-based Website for traveler reviews on hotels and destinations focusing on the Mediterranean; independenttraveler.com, which is a traveler’s exchange that features travel resources for a community of international travelers; jetsetter.com, which is a private sale site; thefork.com, which is an online and mobile reservation platform for restaurants; kuxun.cn, which is a travel metasearch engine, much like TripAdvisor, operating in China; niumba.com, a Spanish vacation rental site; onetime.com, a comparison shopping travel website; oyster.com, which is hotel review website; seatguru.com, which features aircraft seat maps, seat reviews, and a color-coded system to identify superior and substandard airline seats; smartertravel.com, which is an online travel resources for independent expert advice for the budget-conscious traveler; tingo.com, a hotel booking site; travelpod.com, which is a travel blog website; tripbod.com, which is a travel community; vacationhomerentals.com, a United States-based vacation rental website; viator.com, a resource for researching and booking destination activities around the world, and virtualtourist.com, a travel-oriented community website.
The Company’s Hotel segment includes services related to hotels, including click-based and display-based advertising revenue from making hotel room nights, airline reservations, and cruise reservations available for price comparison and booking, as well as subscription-based products, such as Business Listings and transaction-based products, such as Jetsetter and Tingo. Its chief operating decision maker (CODM) is also the Hotel segment manager.
The Company, through viator.com (Viator), provides information and services for researching and booking destination activities around the world. Viator works with local operators to provide travelers with access to tours and activities in destinations across the world, earning a commission for such service. In addition to its consumer-direct business, Viator also provides local experiences to affiliate partners, including some of the airlines, hotels and travel agencies. Restaurants business comprises of its Websites that provide online and mobile reservation services that connect restaurants with diners. Its Websites are focused on the European market, primarily through Lafourchette. Lafourchette is an online restaurant booking platform with a network of restaurant partners across Europe. Lafourchette also offers management software solutions helping restaurants to maximize business by providing a flexible online booking, discount and data tool. The Company offers individual property owners and property managers to list their properties available for rental and connect with travelers using a subscription-based fee structure or a free-to-list, commission per booking-based option. Its vacation rental inventory includes full home rentals, condos, villas, beach rentals, cabins, cottages, and other accommodation types. Its properties are listed across a number of platforms, including TripAdvisor Vacation Rentals, the United States-based FlipKey (which includes Vacation Home Rentals site) and Europe-based Holiday Lettings and Niumba businesses.
The Company competes with Google, Microsoft, Yahoo!, Baidu, Expedia, Priceline, Airbnb, Inc., Ctrip.com International, Ltd., HolidayCheck AG, HomeAway, Inc., Yelp, Inc. and OpenTable, Inc.
400 1st Ave
NEEDHAM MA 02494-2815
Company Web Links
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- Yelp needs help, and buyout may be the answer
- TripAdvisor wins appeal against Italian fine for misleading reviews
- TripAdvisor revenue up 29.2 percent on higher click-based advertising
- UPDATE 1-TripAdvisor revenue up 29.2 percent on higher click-based advertising