Profile: TripAdvisor Inc (TRIP.OQ)
TripAdvisor, Inc., incorporated on July 20, 2011, owns and operates a portfolio of online travel brands. TripAdvisor, the Company's brand, is a travel site. The Company operates through two segments: Hotel and Non-Hotel. The Company's platform also enables users to compare real-time pricing and availability for these experiences, as well as to book hotels, flights, cruises, vacation rentals, tours, activities and attractions, and restaurants, on either a TripAdvisor site or application, or a travel partner site or application. As of December 31, 2016, the Company's TripAdvisor-branded Websites included tripadvisor.com in the United States and localized versions of the TripAdvisor Website in 48 markets and 28 languages around the world. As of December 31, 2016, the Company featured approximately 465 million reviews and opinions on seven million places to stay, places to eat and things to do, including 1,060,000 hotels and accommodations and 835,000 vacation rentals, 4.3 million restaurants and 760,000 activities and attractions around the world.
As of December 31, 2016, the Company managed and operated 23 other travel media brands: www.airfarewatchdog.com, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.independenttraveler.com, www.jetsetter.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com, www.dimmi.com.au, and www.en.couverts.nl), www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.travelpod.com, www.tripbod.com, www.vacationhomerentals.com, and www.viator.com. The Company's travel media brands provide users the travel-planning and trip-taking resources in the travel industry.
The Company's Hotel segment includes click-based advertising and transaction; display-based and subscription-based advertising, and other hotel operations. The Company's click-based advertising partners are online travel agencies (OTAs), and direct suppliers in the hotel product category. The Company's display-based advertising clients are direct suppliers of hotels, airlines and cruises, as well as destination marketing organizations. The Company also accepts display advertising from OTAs and attractions, as well as advertisers from non-travel categories. Its other hotel business primarily includes non-TripAdvisor branded Websites, such as smartertravel.com, independenttraveler.com, and bookingbuddy.com, which offer click-based advertising, display-based advertising, hotel room reservations and advertising through cruise reservations.
The Non-Hotel segment includes Attractions, Restaurants and Vacation Rentals businesses. The Company provides information and services for users to research and book activities and attractions in travel destinations through its attractions business, Viator. In addition to its consumer-direct business, Viator also offers activity and attractions booking capabilities to its affiliate partners, including airlines, hotel chains and online and offline travel agencies. Viator's bookable inventory is available on www.viator.com, as well as TripAdvisor-branded Websites and mobile applications. Through its restaurant reservations business The Fork, it provides information and services for users to research and book restaurants. The Fork is an online restaurant booking platform operating on a range of sites (including www.lafourchette.com, www.eltenedor.com, www.iens.nl, www.besttables.com, www.dimmi.com.au, and www.en.couverts.nl), with a network of restaurant partners primarily across Europe and Australia. The Company provides information and services for users to research and book vacation and short-term rental properties, including full home rentals, condominiums, villas, beach rentals, cabins and cottages. The vacation rentals business offers individual property owners and property managers, the ability to list their properties on its Websites and mobile applications through a free-to-list, commission-based option.
The Company competes with Expedia, Inc., The Priceline Group, Inc., Trivago, Ctrip.com International, Ltd., HotelsCombined, Google, Microsoft Bing, Yahoo, Baidu, Facebook, Alibaba, Amazon, Yelp and Airbnb.
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