Profile: TheStreet Inc (TST.OQ)
TheStreet Inc. (TheStreet), incorporated on April 2, 1982, is a digital financial media company. The Company provides users, subscribers and advertisers with a range of content and tools through a range of online, social media, tablet and mobile channels. The Company's subscription products include paid Web services, such as RealMoney, RealMoney Pro, Options Profits, Actions Alerts PLUS, Chat On TheStreet and Stocks Under $10. In addition to its subscription products, the Company’s premium services business also includes information services revenue from its RateWatch business, which maintains an updated database of financial rate and fee data collected from more than 90,000 financial institutions (at the branch level), including certificate of deposit, money market account, savings account, checking account, home mortgage, home equity loan, credit card and auto loan rates. In September 2012, it acquired The Deal LLC from Wasserstein & Co.
The Company's advertising-supported properties include TheStreet, Stockpickr, MainStreet and BankingMyWay. TheStreet generates advertising revenue from its content through the sale of a range of advertising placements, including banner, tile, contextual, performance-based and interactive advertisement and sponsorship placements in its advertising-supported Web sites, as well as on select paid subscription sites; advertisement placements in its free email newsletters and stand-alone emails sent on behalf of its advertisers to its registered users, and advertisements in its video programming, TheStreet services for mobile and tablet devices, RSS feeds, blogs and in its podcasts.
The Company competes with The Wall Street Journal Digital Network, CNN Money, Forbes.com, Reuters.com, Bloomberg.com, CNBC.com, Yahoo! Finance, AOL Money & Finance, MSN Money, CNBC, the Fox Business Channel, Standard & Poor's, Morningstar, Lipper, Informa and SNL Kagan.
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