Profile: Twitter Inc (TWTR.N)
29 Sep 2016
Twitter, Inc. (Twitter), incorporated on April 19, 2007, offers products and services for users, advertisers, developers and platform and data partners. The Company's service is live-live commentary, live connections, live conversations.
Products and Services for Users
The Company's Products and Services for Users include Twitter, and Periscope and Vine. Its Twitter is a platform for public self-expression and conversation in real time. By developing a way for people to consume, create, distribute and discover content, Twitter helps users in content creation and distribution. The public nature of the Twitter platform allows it and others to extend the reach of Twitter content beyond its properties. Media outlets and its platform partners distribute Tweets beyond its properties. Its mobile application, Periscope, lets users to broadcast and watch video live with others. It allows to broadcast from a GoPro camera, and to watch any broadcast live from a Tweet. Pairing Periscope with Twitter gives broadcasters greater distribution and the ability to integrate into its revenue products. Vine is a mobile application that enables users to create and distribute short looping videos of approximately six seconds in length.
Products and Services for Advertisers
The Company's promoted products enable its advertisers to promote their brands, products and services, and extend the conversation around their advertising campaigns. It enables advertisers to target an audience based on various factors, including a user's Interest Graph. The Interest Graph maps, among other things, interests based on users followed and actions taken on its platform, such as Tweets created and engagement with Tweets. Its Promoted Products are incorporated into its platform as native advertising and are designed to be useful to its users as organic content on its platform. Its promoted products consist of promoted tweets, promoted accounts and promoted trends. Promoted tweets appear within a user's timeline or search results. It has added product features to Promoted Tweets campaigns based on advertiser objectives, which may include Tweet engagements (such as retweets, replies and likes), application installs or engagements, Website clicks or conversions, or video views. Promoted accounts appear in the same format and place as accounts suggested by its Who to Follow recommendation engine, or in Tweets in a user's timeline. Promoted accounts provide a way for its advertisers to build a community of users interested in their business, products or services. Promoted trends appear at the top of the list of trending topics for a day in a particular country or on a global basis. When a user clicks on a Promoted Trend, search results for that trend are shown in a timeline and a Promoted Tweet created by its advertisers is displayed to the user at the top of those search results. It features one promoted trend per day per geography.
Its technology platform and information database enables it to provide targeting services based on audience attributes, such as geography, interests, keyword, television conversation and devices for advertisers to promote their brands, products and services. Its platform also allows customers to advertise across the mobile ecosystem, both on Twitter's owned and operated properties as well as off Twitter on third party publishers' Websites, applications and other offerings, across the full user lifecycle-from acquiring new users to engaging existing users. It enables advertisers to extend their reach beyond Twitter through MoPub, which is its mobile-focused advertising exchange that combines advertisement serving, advertisement network mediation and a real-time bidding exchange into one monetization platform; Twitter Audience Platform, an advertising offering that enables advertisers to extend their advertising campaigns with Twitter Promoted Products to audiences off Twitter while retaining access to Twitter's measurement, targeting and creative tools, and Performance marketing offering built upon TellApart technology, which provides retailers and e-commerce advertisers retargeting capabilities across desktop and mobile Web.
Products for Developers
The Company provides a set of tools, public application program interfaces (APIs) and embeddable widgets that developers use to contribute their content to its platform, syndicate and distribute its content across their properties. Its Fabric platform offers modular software development kits that help developers build applications, gives them mobile analytics, the ability to generate revenue through Twitter's mobile-focused advertising exchange, MoPub, and allows them to tap into Twitter's sign-in systems for identity verification. Fabric also provides a way for developers to incorporate real-time Twitter content for syndication.
Products for Data Partners
It offers subscription access to its public data feed for partners wishing to access data beyond its public API, which offers a limited amount of its public data. Its Gnip branded products and services offer data sets to allow developers and businesses to utilize its public content.
The Company competes with Facebook, Google, LinkedIn, Microsoft, Yahoo, Kakao and AOL.
1355 Market St Ste 900
SAN FRANCISCO CA 94103-1337