Profile: Under Armour Inc (UA)
24 May 2016
Under Armour, Inc., incorporated on July 01, 1996, is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company's moisture-wicking fabrications are engineered in a range of designs and styles for wear in nearly every climate to provide an alternative to traditional products. The Company's segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific; Latin America, and Connected Fitness.
The Company sells its branded apparel, footwear and accessories in North America through its wholesale and direct to consumer channels. The Company had approximately 140 factory house stores in North America primarily located in outlet centers throughout the United States. The Company had over 10 brand house stores in North America. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida. The Company sells its apparel, footwear and accessories through retailers and Websites and independent distributors in certain European countries. It also sells its branded products to various sports clubs and teams in Europe. The Company generally distributes its products to retail customers and e-commerce consumers in Europe through a third-party logistics provider based out of Venlo, The Netherlands.
The Company sells its apparel, footwear and accessories products in China through stores operated by its distribution partners along with a limited number of stores it operates. It also sells its products to distributors in Australia, New Zealand, Taiwan and Hong Kong. The Company distributes its products in Asia-Pacific primarily through a third-party logistics provider based out of Hong Kong. The Company's branded products are sold in Japan and Korea to sporting goods retailers, independent specialty stores and professional sports teams, and through Dome-owned retail stores. The Company sells its products in Chile, Mexico and Brazil through wholesale distributors, Website operations and two brand and six factory house stores. In these countries, the Company operates through third-party distribution facilities. In other Latin American countries, the Company sells its products through independent distributors, which are sourced through its international distribution hubs in Hong Kong, Jordan and the United States.
The Company's apparel is offered in various styles and fits to improve comfort and mobility, regulate body temperature and improve performance regardless of weather conditions. Its apparel is engineered to replace traditional non-performance fabrics in the world of athletics and fitness with performance alternatives designed and merchandised along gearlines. Its three gearlines include HEATGEAR, COLDGEAR and ALLSEASONGEAR. Within each gearline, its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed). HEATGEAR is designed to be worn in warm to hot temperatures under equipment or as a single layer. COLDGEAR is designed to wick moisture from the body while circulating body heat from hot spots to help maintain core body temperature. Its COLDGEAR apparel provides both dryness and warmth in a single light layer that can be worn beneath a jersey, uniform, protective gear or ski-vest. ALLSEASONGEAR is designed to be worn in between extreme temperatures and uses technical fabrics to keep the wearer cool and dry in warmer temperatures while preventing a chill in cooler temperatures.
The Company's footwear offerings include football, baseball, lacrosse, softball and soccer cleats, slides and performance training, running, basketball and outdoor footwear. Its footwear is designed with technologies, which provide stabilization, directional cushioning and moisture management for the athlete's comfort and control.
The Company's accessories primarily include the sale of headwear, bags and gloves. Its accessories include HEATGEAR and COLDGEAR technologies.
The Company offers digital fitness platform licenses and subscriptions, along with digital advertising. It offers digital advertising through its MapMyFitness, MyFitnessPal, Endomondo and UA Record applications.
The Company competes with Nike and adidas.
Under Armour Inc
1020 Hull St Fl 3
BALTIMORE MD 21230-5356
Company Web Links
- BRIEF-Under Armour announces partnership with UCLA
- BRIEF-Under Armour Inc confirms there is a partnership between co and UCLA - UA media relations
- BRIEF-Under Armour & UCLA to announce 15 year, $280 million apparel deal- CNBC
- Under Armour sales leap on demand for celebrity-endorsed shoes
- UPDATE 3-Under Armour sales leap on demand for celebrity-endorsed shoes