Profile: Visa Inc (V)
19 Jan 2017
Visa Inc. (Visa), incorporated on May 25, 2007, is a payments technology company that connects consumers, merchants, financial institutions, businesses, strategic partners and government entities to electronic payments. The Company operates through payment services segment. The Company enables global commerce through the transfer of value and information among the participants. The Company's transaction processing network facilitates authorization, clearing and settlement of payment transactions and enables to provide its financial institution and merchant clients a range of products, platforms and value-added services. The Company is a retail electronic payment network based on payments volume, number of transactions and number of cards in circulation. The Company operates in party models, which include card issuing financial institutions, acquirers and merchants. The Company's products/services include core products, processing infrastructure, transaction processing services, digital products, merchant products, and risk products and payment security initiatives.
The Company's core products include debit, credit, prepaid and commercial. The debit cards are issued by banks to allow consumers to access funds held in their demand deposit accounts (DDAs). The Company provides the network infrastructure, product support and industry knowledge to help issuers optimize their debit offerings and help consumers and merchants transact for the purchase of goods and services, whether in person or through online or mobile channels. Across all Visa's core products, Visa offers security protections that help prevent, detect and resolve fraud. The Company's credit cards are issued by banks to allow consumers to access credit to pay for goods and services. Visa does not extend credit; however, it provides combination of card benefits and brand support that financial institutions use to support and enable their credit products.
The Company also partners with clients on product design, customer segmentation and customer experience design to help financial institutions deliver products and services that match the consumers' needs. The prepaid products draw funds from a designated pool of funds. Prepaid cards can be funded by individuals, corporations or governments. Prepaid cards address many consumer use cases and needs, which include general purpose, payroll, government and healthcare. It offers a portfolio of corporate (travel) cards and purchasing card (P-card) products covering all major segments. The commercial category is not a single product but a portfolio of products designed to control and automation to corporate and government travel and procurement processes ranging from employee travel to fully integrated, invoice-based payables. It supports financial institutions, accounts payable platforms, like Bottomline and MineralTree, and technology companies as they build and expand their business-to-business platforms.
VisaNet authorizes, clears and settles transactions processed by Visa, excluding European domestic transactions, which are routed through the European processing platform. VisaNet consists of multiple synchronized processing centers that are linked by a global telecommunications network and engineered for minimal downtime and uninterrupted connectivity. VisaNet is built on a centralized architecture, enabling to analyze each authorization the Company process in real time and provide value-added processing services, such as risk scoring and tokenization.
Transaction Processing Services
The company's core transaction processing services involve the routing of payment information and related data to facilitate the authorization, clearing and settlement of transactions between the Company's issuers and acquirers. The Company's processing services also address the varied needs of other participants in the evolving payments ecosystem, through such offerings as merchant gateway and Visa debit processing services (DPS) issuer processing. Merchant gateway services, provided through CyberSource, enable merchants to accept, process and reconcile payments, manage fraud and safeguard payment security online and in-store. CyberSource additionally enables acquirers and other partners to offer the services to the merchants. DPS provides issuer processing services for participating issuers of Visa debit, prepaid and automated teller machine (ATM) products. Value-added offerings by DPS to issuer clients include fraud and risk services, data analytics, marketing campaign management, mobile and digital solutions, back office tools and services, card fulfillment and management, network gateway services, call centers and Website hosting solutions. These and other services support the Company's issuers and acquirers and the use of products, and promote the growth and security of the Company's payments network by expanding the payment value chain and increasing network utilization.
The Company's digital products include Visa Checkout, Visa Direct and Visa Token Service. Its Visa Checkout offers consumers an expedited and secure payment experience for online transactions wherever Visa Checkout is enabled. Visa Checkout helps merchants convert number of consumers to sale, a particularly important issue as digital commerce shifts from desktop devices to mobile devices, which have lower conversion rates. As of September 30, 2016, Visa Checkout had over 15 million consumer accounts in 21 countries, seven languages and over 1,400 financial institution partners. Its Visa Direct is a push payment product platform that facilitates payer-initiated transactions that are sent directly to the Visa account of the recipient. It supports payments use cases like person-to-person (P2P) payments, and disbursements. It also enables push payments in developing economies to electrify payments. It launched a new service called mVisa in Kenya. The Visa Token Service replaces the card account numbers from the transaction with a token. Tokenization helps to protect consumer financial information and lessen the risk of stolen card credentials.
The Company has a suite of products and services to help merchants reduce the payment fraud and the customer engagement. Visa Advertising Solutions, Visa Commerce Network and CyberSource's product offerings are Visa's continued investment to deliver industry products and capabilities to merchant partners. Visa Advertising Solutions is a service that allows merchants to target and track the efficacy of their digital campaigns. The Visa Commerce Network (VCN) uses Visa's global payment network to enable merchants to promote relevant offers to acquire new customers, drive loyalty and increase sales. CyberSource offers a suite of products and services for merchants to manage online, mobile and in-store payments. CyberSource gateway services enable global payment acceptance of cards and other digital payment types. CyberSource Decision Manager is a solution for fraud management including a merchant risk model, rules engine, managed services and solutions for specific categories, such as airline fraud. CyberSource additionally offers payment security services, including tokenization and payer authentication, commerce services, such as tax calculation and recurring billing, and merchant reporting and analytics. CyberSource also offers products and services to the needs of small and mid-sized merchants under the authorize net brand.
Risk Products & Payment Security Initiatives
The Company continues to develop suite of risk products and services to help clients minimize risk and enable secure commerce. The Company has also extended fraud prediction capabilities to merchants via Visa Transaction Advisor. As of September 30, 2016, the Company also launched Visa Consumer Transaction Controls, which allow account holders to place restrictions on the enrolled cards that define when, where and how those cards can be used to manage account spending and security. Issuers can utilize this solution across their entire card portfolio.
The Company competes with MasterCard, American Express, STAR, NYCE, Pulse, Interac, EFTPOS, Automated Clearing House, JCB, Discover/Diners Club, PayPal and Alipay.
PO Box 8999
SAN FRANCISCO CA 94128-8999
Company Web Links
- BRIEF-Visa modifies policies on debit routing
- EU rules to stem payment fraud may disrupt six billion euros of e-commerce: Visa
- EU rules to stem payment fraud may disrupt 6 bln euros of e-commerce - Visa
- SCOTUS dismissal of ATM fees case: Visa, MasterCard swung for a home run, called out on strikes
- U.S. Supreme Court allows ATM fees lawsuits to proceed