Profile: ValueClick Inc (VCLK.OQ)

VCLK.OQ on NASDAQ Stock Exchange Global Select Market

25.10USD
1 Aug 2013
Price Change (% chg)

$0.66 (+2.70%)
Prev Close
$24.44
Open
$24.73
Day's High
$25.58
Day's Low
$24.73
Volume
986,101
Avg. Vol
317,873
52-wk High
$32.24
52-wk Low
$15.05

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ValueClick, Inc., incorporated on October 09, 1998, is a digital marketing services company. The Company offers a suite of products and services that enable marketers to engage with their potential customers online and through mobile devices to spread brand awareness and generate leads and sales. The Company operates in four segments: Affiliate Marketing, Media, Owned & Operated Websites, and Technology. The Company also offers technology infrastructure tools and services that enable marketers to implement and manage their online advertising across multiple channels including display, email, paid search, natural search, on-site, offline, and affiliate. The range of products and services that the Company provides enables its customers to address all aspects of the digital marketing process, including strategic planning, ad creation and optimization, media sourcing, and sophisticated reporting and analytics. The Company generates the audiences for its advertisers' campaigns through a combination of: networks of third-party websites, ad exchanges, ad network optimization providers, spot buys with publishers, search engines, and websites that the Company owns and operates in several key verticals. In September 2012, the Company completed the disposition of its Search123 business.

Affiliate Market Segment

The Company’s Affiliate Marketing segment services, outlined below, are offered through its wholly-owned subsidiary Commission Junction. Through the combination of: a large-scale pay-for-performance model built on its technology platforms; marketing and an advertising network, its Affiliate Marketing business enables advertisers to develop their own fully-commissioned online sales force comprised of third-party affiliate publishers. In affiliate marketing, a publisher joins an advertiser's affiliate marketing program and agrees to distribute the advertiser's offers in exchange for commissions on leads or sales generated. The publisher places the advertiser's display ads or text links on their Website, in email campaigns, or in search listings, and receives a commission from the advertiser only when a visitor takes an agreed-upon action, such as making a purchase on the advertiser's Website. To facilitate its advertiser customers' recruitment of affiliate publishers, it manages CJ Marketplace, an advertising network dedicated to its affiliate marketing business. CJ Marketplace provides an open environment whereby affiliates can quickly view payment and conversion statistics to assess the effectiveness of every advertiser relationship and advertisement, and advertisers can quickly gauge the potential of every affiliate relationship in the marketplace, allowing them to maximize the performance and scale of their online advertising campaigns.

Media Segment

ValueClick's Media segment provides a comprehensive suite of digital marketing services and tailored programs that help marketers create and spread awareness for their products and brands, attract visitors and generate leads and sales through the Internet and on mobile devices. With the inclusion of Its Mediaplex business, the Media segment also offers technology infrastructure tools and consultative services that enable marketers to implement and manage their online marketing programs across multiple channels including display, email, paid search, natural search, on-site, offline, and affiliate. Mediaplex is also beginning to offer traditional media services in addition to its prior role as a technology provider. The Company offers multiple pricing models designed around maximizing its customers' return on investment. Its display and mobile advertising placements are offered on several pricing models including: cost-per-thousand-impression (CPM), whereby its customers pay based on the number of times the target audience is exposed to the advertisement; cost-per-click (CPC), whereby payment is triggered only when an interested individual clicks on its customer's advertisement; and cost-per-action (CPA), whereby payment is triggered only when a specific, pre-defined action is performed by an online consumer. As of December 31, 2012, the Company had over 13,900 active online publisher sites in the United States and approximately 18,500 worldwide, its display advertising network reached 176 million visitors, or 80% of the United States Internet audience.

Owned and Operated Websites

The Company’s Owned & Operated Websites segment services are offered through a number of transaction-focused branded websites including Pricerunner, Smarter.com, Couponmountain.com, and Investopedia.com. The Pricerunner comparison shopping destination websites operate in the United Kingdom, Sweden, Germany, France, Denmark, and Austria. The Smarter.com and Couponmountain.com websites operate primarily in the United States and, to a lesser extent, Japan, South Korea and China. The Pricerunner and Smarter.com websites enable consumers to research and compare products from among thousands of online and/or offline merchants using its technologies. The Company gathers product and merchant data and organize it into comprehensive catalogs on its destination websites, along with relevant consumer and professional reviews. The Couponmountain.com Website allows consumers to locate coupons and deals related to products and services that may be of interest to them. The Investopedia.com Website provides information on a range of financial and investment topics, including a dictionary of financial terms and its other vertical content websites offer consumers information and reference material across a variety of topics.

Technology Segment

The Company’s applications are constructed from established, readily available technologies. Some of the basic components that its products are built on come from software and hardware providers such as Oracle, Dell, NetApp, Citrix, and Cisco while some components are constructed from Open Source initiatives such as Apache Web Server, MySQL, Java, Perl, PHP, Hadoop, and Linux. By striking the proper balance between using commercially available software and Open Source software, its technology expenditures are directed toward enhancing and maintaining its technology platforms while minimizing its technology costs.

Company Address

ValueClick Inc

Suite 250, 30699 Russell Ranch R
WESTLAKE VILLAGE   CA   91362
P: +1818.5754500
F: +1818.5754501

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