Profile: Velti PLC (VELT.O)
6 Dec 2013
Velti plc (Velti), incorporated on September 2, 2005, is a global provider of mobile marketing and advertising technology and solutions. The Company’s platform Velti mGage, allows its customers to use mobile and media, such as television, print, radio and outdoor advertising to target, reach, and engage consumers through mobile Internet applications; convert consumers into their customers, and continue to manage the relationship through the mobile channel. The Company’s mGage platform provides agencies and companies a set of tools including analytics and reporting, and business intelligence. On January 23, 2012, the Company completed the acquisition of the remaining interests of CASEE. On November 14, 2011, Velti completed the acquisition of Mobile Interactive Group Limited. On October 4, 2011, the Company completed the acquisition of Air2Web, Inc.
For marketers and agencies, the Company provides media buying and conversion tracking tools, creative and campaign creation tools, and platforms for retention campaigns. The Velti technology platform, Velti mGage, addresses all aspects of mobile marketing, from granular targeting and optimization, buying media, building a dialogue with the target audience, and converting the target audience into customers. The Velti mGage Visualize provides the ability to track the performance of mobile, traditional, and Internet-based media campaigns. Velti mGage Reach manages advertising inventories and targeted media buys for advertisers and publishers. Velti mGage Reach includes the mGage Mobclix Exchange. The Velti mGage Exchange allows advertising agencies, mobile operators and media companies, as well as advertisers and publishers, to manage mobile advertising campaigns and advertising inventory.
The Velti mGage Create enables the design and development of mobile Websites, mobile portals, media creation, landing pages and micro-sites via a drag and drop graphical user interface. Velti mGage Create is integrated with Velti mGage Measure to provide the customer with information and metrics regarding consumer response to the Website or portal. Velti mGage Interact provides customer relationship management functionality. Velti Play enables broadcasters and mobile operators to extend tried and tested mass-participation concepts to social media and mobile apps. The platform is integrated with Facebook and Apple's direct billing platforms. Velti mGage Measure provides tracking and reporting of consumer behavior and engagement across media platforms, including traditional, online and mobile.
The Company generates revenue from three sources: software as a service (SaaS), license and software and managed services. SaaS revenue consists of fees from customers, who subscribe to its mobile marketing and advertising platform. License and software revenue consists of revenue from customers who license its mobile marketing and advertising platform and fees for customized software solutions delivered to and installed on the customers' server. Managed services revenue consists of fees charged to customers for professional services related to the implementation, execution, and monitoring of customized mobile marketing and advertising solutions.
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