Profile: Vistaprint NV (VPRT.OQ)
Vistaprint N.V., incorporated on June 5, 2009, is an online provider of coordinated portfolios of customized marketing products and services to micro businesses worldwide. The Company offers a range of brand identity and promotional products, marketing services and digital solutions. While the Company focuses on micro business marketing products and services, consumers also purchases its products, such as invitations and announcements, greeting cards, photo books and calendars. Customers visiting the Company's Websites can select the type of product they wish to design from its range of available products and services for the business and home and family markets, including paper based, non-paper based, and digital and marketing services. Paper based products include brochures, business cards, data sheets, desk and wall calendars, envelopes, flyers, folded business cards, folded cards, holiday cards, and invitations and announcements. Its non-paper based products include banners, bottle openers, calculators, car door magnets, decals, drink koozies, embroidered apparel, hats, iphone cases, key chains, lawn signs, letter openers and luggage tags. Its digital and marketing services include blogs, custom Facebook pages, design tools and content, e-mail marketing services and logos.
When a product type has been selected, the customer can initiate the design process by using the Company's predefined industry styles and theme categories, by entering one or more keywords in its image search tool, or by uploading the customer's own design. If the customer chooses to do a keyword search, the Company's automated design logic will, in real time, create and display to the customer a variety of product templates containing images related to the customer's keyword. When the customer chooses a particular template for personalization, the Company's user-friendly, browser-based application enables the customer to quickly and easily perform a wide range of design and editing functions on the selected design, for example, cropping images or entirely replacing images with other images or uploading customer images or logos.
Once customers choose a pre-designed template or upload their own content for a product, they can instantly see what their design looks like on a range of other Vistaprint products and related services, including signage, Websites and e-mail marketing, business identity, direct mail services, apparel and promotional gifts. Customers who need help with their design or ordering process are able to reach the Company's customer service agents through phone, e-mail, and chat. The Company has six customer service facilities: Montego Bay, Jamaica; Berlin, Germany; the Hague, the Netherlands; Tunis, Tunisia; Sydney, Australia; and Mumbai, India. These centers provide phone, email and chat support for customers who speak English, Dutch, German, French, Italian, Spanish, Portuguese, Polish, Czech, Swedish, Norwegian, Finnish, Danish, Turkish, Japanese and Hindi. Using the Company's design software applications, combined with voice over Internet protocol telephone transmission technology and call center management tools, its agents and designers provide customer service. Customers purchasing products check out either through a standard e-commerce self-service shopping basket or by providing their order and payment information through telephone to one of the Company's service agents.
The Company's design creation technologies enable customers, by themselves or together with the assistance of the Company's design support staff, to design and create marketing materials from their homes or offices. The Company's document model architecture and technology employs Internet-compatible data structures to define, process and store product designs as a set of separately searchable, combinable and modifiable component elements. The Company's auto-matching design software generates customized product designs in real-time based on key-word searches. VistaStudio is the Company's product design and editing software suite, which is downloaded to its customer's computer from its server and runs in the customer's browser. This browser-based software provides real-time client-side editing capabilities. A range of layouts, color schemes and fonts are provided and a selection of photographs and illustrations are available for use by customers in product design. Customers can also upload their own images and logos for incorporation into their product designs. The Company's Internet-based, remote, real-time, co-creativity and project management application and database enables customers and the Company's design agents to design a product across the Internet in real-time, while engaging in voice communication.
Albumprinter Downloadable and Online Editors enable the creation of a range of photo products, such as calendars, canvas prints, and greeting cards through an intuitive user interface. These editors allow the Company's customers the choice of creating their personalized products on their own computer or utilizing their preferred browser and enable functionality, such as auto generated layouts, creation of content, and font selection. Features available to the Company's customers include adding personal images, maps, electronic payment processing, downloadable files and contact forms. Pagemodo offers small businesses to create a professional looking custom Facebook page. Pagemodo allows customers to select from a range of templates to create custom tabs for their Fanpage, including welcome tabs, lead capture tabs and video tabs. Pagemodo also offers a template driven cover image designer, which lets customers create cover images for their Facebook pages through a simple click and edit interface.
The Company's pre-production and production technologies process and aggregate customer orders, prepare orders for high-quality production and manage production, addressing and shipment of these orders. DrawDocs is the Company's automated pre-printing press technology that prepares customer documents received over the Internet for high-resolution printing. The Company's VistaBridge technology allows the Company to store and process. The Company's aggregation software scans these pending jobs and analyzes a range of production characteristics, including quantity, type and format of raw material, color versus black and white, single or double-sided print, delivery date, shipping location, type of production system being used and type of product. For printed products, the VistaBridge software then automatically aggregates orders with similar production characteristics from multiple customers into a single document image that is transferred to either a digital press or to an automated plating system that produces offset printing plates. Viper is the Company's workflow and production management software for tracking and managing its global production facilities on a networked basis. Viper monitors and manages bar-code driven production batch and order management, pick and pack operations, and addressing and shipping of orders.
The Company uses its marketing technologies to generate and display additional products incorporating the customer's initial designs, facilitating the cross-sale of related products and services. VistaMatch Software generates and displays one or more additional customized product designs based upon a customer's existing design. Design elements and customer information are automatically transferred to the additional design.
Automated Cross-Sell and Up-Sell technology permits the Company to show a customer, while the customer is in the process of purchasing a product, marketing offers for one or more additional or related products. Localization/Language Map is the Company's content management system that permits all of its localized Websites, and the changes to those Websites, to be managed by the same software engine. Text and image components of the Company's Web pages are separated, translated and stored in its managed content database.
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