Profile: Vistaprint NV (VPRT.OQ)

Vistaprint N.V., incorporated on June 5, 2009, is a online provider of coordinated portfolios of customized marketing products and services to micro businesses worldwide. The Company offers a spectrum of brand identity and promotional products, marketing services and digital solutions. The Company's product offerings range from business cards, brochures and post cards to customized apparel, invitations and announcements, holiday cards, calendars, direct mail services, promotional gifts, signage, Website design and hosting services, and online marketing and creative services. The Company focuses primarily on micro business marketing products and services, consumers also purchases many of its products, such as invitations and announcements, greeting cards, photo books and calendars. Its Internet-based order processing systems receive and store tens of thousands of individual orders on a daily basis and, using algorithms, organize these orders for production and delivery to the Company's customers. On October 31, 2011, it acquired 100% interests in Albumprinter Holding B.V. On December 28, 2011, it acquired Webs, Inc.

The Company’s Web-based design software uses algorithms to easily and automatically create personalized, professional looking designs from its portfolio of photographic and illustration stock images, thousands of layouts and templates, dozens of fonts and dozens of color schemes. Customers can also incorporate their own uploaded photographs, logos or complete designs. Once a design is complete, it offer its customers a range of matching products and related services, including signage, Websites and email marketing, business identity, direct mail services, apparel and promotional gifts.

The Company offers a spectrum of products and services for the business and home and family markets, including paper based, non-paper based and digital and Marketing Services. Its paper based products include brochures, business cards, data sheets, desk and wall calendars, holiday cards, invitations and announcements, note cards and note pads, presentation folders, sticky notes, personalized notebooks, photo flip books, folded business cards, personalized stickers, mailing labels, note cards and note pads, personalized notebooks, photo books, presentation folders, return address labels, standard and oversized postcards and sticky notes. Its non-paper based products include banners, bottle openers, calculators, car door magnets, decals, drink koozies, embroidered apparel, hats, key chains, letter openers, luggage tags, magnetic clips, printed and engraved pens, refrigerator magnets, stress cubes and USB flash drives. Its digital and marketing services include brochures, banners, blogs, business cards, bottle openers, custom Facebook pages, data sheets, calculators, design tools and content, desk and wall calendars, email marketing services, envelopes, flyers, folded business cards, personalized stickers and USB flash drives.

The Company's document model architecture and technology employs Internet-compatible data structures to define, process and store product designs as a set of separately searchable, combinable and modifiable component elements. The Company's auto-matching design software algorithmically generates customized product designs in real-time based on key-word searches, enabling professional-looking graphic layouts to be easily and quickly created by customers without graphic arts training. VistaStudio is the Company's product design and editing software suite that is downloaded to its customer's computer from its server and runs in the customer's browser. This browser-based software provides real-time client-side editing capabilities plus extensive system scalability. A variety of layouts, color schemes and fonts are provided and a selection of photographs and illustrations are available for use by customers in product design. Customers can also upload their own images and logos for incorporation into their product designs.

The Company's Internet-based, remote, real-time, co-creativity and project management application and database enables customers and the Company's design agents to design a product across the Internet in real-time, while simultaneously engaging in voice communication. The Company's Website creation tools enable customers with limited or no technical skills to quickly design and layout websites. Some features available to the Company's customers include adding personal images, maps, electronic payment processing, downloadable files and contact forms. The Company's products include organic Internet-based Website tool by which customers have the ability to personalize their Website through the use of the hundreds of different templates categorized by industry and style, and the Webs SiteBuilder tool, which is a what-you-see-is-what-you-get platform by which customers can customize their Websites through the use of a drag-and-drop interface to add rich content.

DrawDocs is the Company's automated pre-printing press technology that prepares customer documents received over the Internet for high-resolution printing. DrawDocs ensures that the high-resolution press-ready version of the customer's design will produce a product that matches the graphic design that was displayed in the customer's Internet browser. The Company's VistaBridge technology allows the Company to store, process and aggregate tens of thousands of Internet orders every day. The technology calculates the optimal allocation of print orders that will result in the lowest production cost but still ensure on-time delivery. The Company's aggregation software regularly scans these pending jobs and analyzes a variety of production characteristics, including quantity, type and format of raw material, color versus black and white, single or double-sided print, delivery date, shipping location, type of production system being used and type of product.

Viper is the Company's workflow and production management software for tracking and managing its worldwide production facilities on a networked basis. Viper monitors and manages bar-code driven production batch and order management, pick and pack operations, and addressing and shipping of orders.

The Company uses its marketing technologies to test changes to its websites and new product offers in order to enhance its offerings and customer value proposition. In addition, the Company automatically generates and displays additional products incorporating the customer's initial design, facilitating the cross-sale of related products and services. Split Run Testing technology assigns the Company's Website visitors to test and control groups. Depending on the test group to which a visitor is assigned, he or she can be shown slightly different versions of the Company's Website. The Company's testing engine allows the Company to run hundreds of these tests simultaneously on the Company's Websites, reducing the time to take an idea from concept to full deployment and allowing the Company to identify and roll-out the ideas and promotions to maximize its long-term customer value proposition.

VistaMatch Software automatically generates and displays one or more additional customized product designs based upon a customer's existing design. Automated Cross-Sell and Up-Sell technology permits the Company to show a customer, while the customer is in the process of purchasing a product, marketing offers for one or more additional or related products. The Company uses this technology to determine the products to offer to customers based on a number of variables, including how the customer reached the Website, the customer's purchase history, the contents of the customer's shopping basket and the various pages within the Website that the customer has visited. Localization/Language Map is the Company's content management system that permits all of its localized Websites, and the changes to those websites, to be managed by the same software engine. Text and image components of the Company's Web pages are separated, translated and stored in its managed content database.