United States

Profile: Viad Corp (VVI.N)

VVI.N on New York Stock Exchange

13 Jan 2017
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$0.65 (+1.45%)
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Viad Corp, incorporated on December 16, 1991, is an international experiential services company. The Company has operations in the United States, Canada, the United Kingdom, continental Europe and the United Arab Emirates. The Company conducts its operations through three business segments: the Marketing & Events U.S. Segment (U.S. Segment), the Marketing & Events International Segment (the International Segment) (collectively, the Marketing & Events Group), and the Travel & Recreation Group. The Marketing & Events Group, which includes the operations of Global Experience Specialists, Inc. (GES), is a global provider for live events. The Travel & Recreation Group provides experiential travel services in iconic locations.


The Marketing & Events Group, through GES, produces exhibitions, congresses and conferences, corporate events, consumer events, exhibits and entertainment experiences. GES provides a range of live event services, including official show services, audio-visual services, creative and design, strategic marketing and measurement services, registration and event accommodations. GES' clients include event organizers and corporate brand marketers. The U.S. Segment has operations in various exhibition markets in the United States, including Las Vegas, Nevada; Chicago, Illinois; Orlando, Florida; New York, New York, and Los Angeles, California. The International Segment has operations in approximately seven cities in Canada, six cities in the United Kingdom, one city in Germany, two cities in the United Arab Emirates and two cities in the Netherlands.

GES provides official contracting services and products to event organizers and exhibitors during live events in both the U.S. Segment and the International Segment. GES' exclusive services/products to event organizers include general event management, planning and consultation, concept design and layout, carpeting and flooring, online management tools, show traffic analysis, marketing and strategy, overhead and booth rigging, cleaning, graphics and signage, and common area structures. GES' discretionary services/products to exhibitors include creative design and strategy, integrated marketing, event surveys, return on investment analysis, online management tools, attendee and exhibit booth traffic analysis, staff training, logistics and freight-forwarding, storage and refurbishment of exhibits, booth furnishings, carpeting, in-house installation and dismantling, tradeshow program management, custom exhibit design and construction, portable and modular exhibits and design, and graphics and signage.

GES offers various audio-visual (AV) and digital services for live events and corporate brand marketers. GES' AV services include digital design and content, media production, content testing, equipment rental, staging and creative services. In the International Segment, GES provides event registration and data services. As the distributor of exclusive accommodations services for a live event, GES is responsible for researching and recommending local hotels, securing room blocks, marketing reserved room blocks to event attendees and exhibitors, managing attendee and exhibitor reservations, and addressing any accommodations concerns during the show.


The Travel & Recreation Group has a collection of hotels, lodges, recreational attractions and transportation services. The Travel & Recreation Group markets directly to consumers, as well as through distribution channels that include tour operators, tour wholesalers, destination management companies, and retail travel agencies and organizations. The Travel & Recreation Group has four lines of business: Hospitality, Attractions, Package Tours and Transportation. The Travel & Recreation Group includes the operations of Brewster Inc. (Brewster); Glacier Park, Inc. (Glacier Park), and Alaskan Park Properties, Inc. (Alaska Denali Travel). Brewster is a travel and tourism provider in the Canadian Rockies in Alberta and in other areas of Western Canada. Glacier Park is an owner and operator of lodging properties located in and around Glacier National Park in Montana and Waterton Lakes National Park in Alberta, Canada. Alaska Denali Travel is a travel and tourism provider in Denali National Park and Preserve in Alaska.

Brewster's inbound package tour operations offer package tours that feature Brewster's attractions, transportation services and hotels. Brewster also offers a range of corporate and event management services for meetings, conferences, incentive travel, sports and special events. Brewster's event-related service offerings include staffing, off-site events, tours/activities, team building, accommodations, event management, theme development, production and AV services. Brewster's transportation operations include sightseeing tours, airport shuttle services and charter motorcoach services.

The Company competes with The Freeman Company.

Company Address

Viad Corp

1850 N Central Ave Ste 1900
PHOENIX   AZ   85004-4565
P: +1602.2071000
F: +1302.6555049

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