Profile: Walking Company Holdings Inc (WALK.PK)
3 Mar 2014
The Walking Company Holdings, Inc., formerly Big Dog Holdings, Inc., is the parent company of two retail chains, Big Dog USA, Inc. (Big Dogs) and The Walking Company (TWC). Big Dogs develops, markets and retails a branded, lifestyle collection of consumer products, including active wear, casual sportswear, accessories and gifts for men and women of all ages. TWC is a specialty retailer of authentic comfort footwear and accessories and accounts for 70% of the Company’s income by 2007. In December 2009, the Company announced that it has filed for voluntary Chapter 11 Bankruptcy Protection in Santa Barbara, California. In April 2010, the Company emerged from Chapter 11.
TWC is a chain of specialty retail stores selling footwear and accessories from around the world to both men and women, including such brands as ECCO, Mephisto, Dansko, UGG and Pikolinos. Having purchased the assets of TWC out of bankruptcy in March 2004, the Company re-focused TWC’s operations on its original core business of operating small specialty stores in premium malls selling the best brands in the comfort shoe category. The footwear line sold by TWC is designed to appeal to a large and growing demographic.
The Company's Footworks operated a chain of seven comfort footwear stores in strategic locations, including high profile locations on the Las Vegas Strip. In January 2006, Big Dog Holdings acquired 37 store locations of Steve’s Shoes, Inc. out of bankruptcy. Steve’s Shoes had operated a chain of comfort footwear stores throughout the United States under the names Steve’s Shoes, Overland Trading Company and Sole Outdoor. In January 2008, the Company acquired the Natural Comfort Footwear chain of eight comfort footwear stores in Florida.
Big Dog Holdings’ retail stores contributed 98% of TWC total net sales. As of December 31, 2007, the Company operated a total of 186 stores in 38 states and the District of Columbia. TWC stores are typically located in regional malls in urban areas where demographics are favorable. Big Dog Holdings’ TWC catalog and internet sales, represented approximately 2% of TWC total net sales in 2007.
Big Dogs is an All-American, family-oriented brand. The Company’s products are centered around the signature Big Dogs name, logo and Big Dog characters and are designed to appeal to a range of customers. The Big Dogs brand conveys a sense of fun, humor and a Big Dog attitude, whereby each customer can feel that he or she is a Big Dog.
The Big Dogs brand is designed to appeal to men, women and children of all ages, especially when they are engaged in leisure or recreational activities. Big Dog Holdings develops its apparel products, which include a variety of basic apparel and related products, with an emphasis on being functional rather than fashion-forward or trendy. These apparel products include graphic T-shirts, shorts, knit and woven shirts, fleece items, loungewear and boxer shorts. In addition to its Big Dogs line of activewear and casual sportswear for men and women, the Company has a Little Big Dogs line of infants' and children's apparel and a Big Dogs line of big-size apparel. Big Dog Holdings also sells a line of non-apparel products, including plush animals, stationery and pet products, which feature Big Dog graphics and are developed to complement its apparel. Non-retail distribution channels, primarily catalog and internet sales, represent approximately 9% of Big Dog Sportswear total net sales in 2007.
Walking Company Holdings Inc
25 W. ANAPAMU ST.
SANTA BARBARA CA 93101