Profile: WebMD Health Corp (WBMD.OQ)
26 Apr 2017
WebMD Health Corp., incorporated on May 3, 2005, is a provider of health information services. The Company provides its services to consumers, physicians and other healthcare professionals through its Websites, mobile applications and health-focused publications. Advertisers and sponsors use The WebMD Health Network to reach and engage healthcare professionals and consumers who are interested in healthy living, wellness, diseases and conditions, and other health-related topics. It also markets services under the WebMD Health Services brand that help employers and health plans improve the health and wellness of their employee and plan participant populations. The WebMD Health Network includes www.WebMD.com, its primary Website for consumers and related mobile applications; www.Medscape.com, its primary Website for physicians and other healthcare professionals and related mobile applications; and other Websites through which it provides its branded health and wellness content, tools and services.
The WebMD Health Network delivers content through a multi-screen platform that engages users on a personal computer, a smartphone or a tablet. The Company's consumer portals and mobile applications help consumers managing their health by providing objective health and wellness information. The Company's content offerings for consumers include access to news articles and features and decision-support tools that help them informed decisions about treatment options, health risks and healthcare providers. The Company's content offerings for physicians and other healthcare professionals include daily medical news, conference coverage, expert commentary and columns and Continuing Medical Education (CME) activities.
The Company's WebMD Health Network includes consumer sites and professional sites. Its consumer sites include www.medicinenet.com, a health information site for consumers offering content that is written and edited by practicing physicians, including an online medical dictionary with medical terms; www.rxlist.com, an online drug directory, which provides descriptions of pharmaceutical products, including chemical names, brand names, molecular structure, clinical pharmacology, directions and dosage, side effects, drug interactions and precautions, and www.emedicinehealth.com, a health information site for consumers offering articles written and edited by physicians for consumers, including first aid and emergency information that is also accessible at firstaid.webmd.com. The Company's professional sites include www.medscape.com (Medscape) and www.medscape.org (Medscape Education). Medscape is a flagship Website for physicians and other healthcare professionals, which is organized by medical specialty, with each supported specialty having its own customized home page. Medscape content includes news content, such as coverage of breaking medical news, expert perspectives and columns, medical conference coverage, business of medicine content, slideshows, special reports and access to full-text journal articles, and reference content, such as clinical overviews of diseases and conditions, procedures and drugs.
The Company offers related mobile applications, which are included in The WebMD Health Network. Its mobile applications for consumers include the WebMD App, the WebMD Pregnancy App, the WebMD Baby App, the WebMD Pain Coach App, the WebMD Allergy App and the WebMD Magazine App. The Medscape App for physicians and other healthcare professionals provide formulary information, medical calculators, drug, disease and condition references, and a drug interaction checker. The Company's Medscape MedPulse App enables healthcare professionals to stay up-to-date on the latest medical news and expert perspectives. It offers Medscape Business of Medicine Magazine. The Company also provides access to its content through versions of Websites for viewing through mobile browsers.
The Company WebMD Health features include WebMD News Center, WebMD Editorial Features, WebMD Health and Wellness Centers, WebMD Health Guides and Wellness Guides, WebMD Video, Slideshows, WebMD Symptom Checker, WebMD Recipe Finder, Health and Wellness Tests and Tools, and WebMD Physician Directory. The Company's Medscape App is a free mobile application, available on Android, Blackberry, iPhone, iPad, and Kindle Fire, for physicians and other healthcare professionals that provides registered users with access to Medscape news and reference content, including: articles and other resources; the drug reference database and drug interaction checker; clinical reference, treatment and procedure guides; and physician, pharmacy and hospital directories. Its Medscape App gives users offline access to reference content, treatment guides, a pill identification tool, and the drug interaction checker. Its Medscape MedPulse App is a medical news application for iPhone and iPad that enables healthcare professionals to stay up-to-date on the latest medical news and expert perspectives and that can be personalized to an individual's areas of interest.
The Company's Medscape Consult is an online peer-to-peer community through which its physician community can benefit from its collective expertise. Medscape TV presents on-demand medically-focused television-like series that combine expert commentary with practical clinical recommendations. Medscape Education offers a selection of free online CME and CE activities designed to educate healthcare professionals about important diagnostic and therapeutic issues, including both original CME and continuing education (CE) activities. Under the WebMD Health Services brand, it markets wellness services and solutions that help employers and health plans improve the health and well-being of their employee and plan participant populations. The WebMD Digital Health Assistant offers online, self-directed health coaching, which enables participants to set and track wellness goals and follow self-paced personal action plans.
The Company competes with Verizon, Tribal Fusion, Undertone Networks, AdBlade, msn.com, Google, Bing, Facebook, Leaf Group, J2 Global, Inc., Patients Like Me, Healthgrades, Mayo Clinic, athenahealth, Inc., Clinical Care Options, Merck, Wolters Kluwer Health, Limeade, RedBrick Health, Welltok, Virgin Pulse, Castlight Health, Sharecare, Rally, Omada Health and United Health Group.
WebMD Health Corp
395 HUDSON ST
NEW YORK NY 10014-3669
Company Web Links
- BRIEF-WebMD Health CEO Zatz's 2016 total compensation $6.5 mln vs $4.3 mln in 2015
- BRIEF-Blue Harbour Group reports 8.99 pct stake in WebMD Health Corp as of Feb 23
- BRIEF-WebMD announces exploration of strategic alternatives
- BRIEF-WEBMD Health Corp reports Q4 earnings per share $0.73
- BRIEF-Ian Banwell joins WebMD's board of directors