Profile: WebMD Health Corp (WBMD.OQ)
WebMD Health Corp., incorporated on May 3, 2005, is a provider of health information services to consumers, physicians and other healthcare professionals, employers and health plans through its public and private online portals, mobile platforms and health-focused publications. It engages consumers, physicians and other healthcare professionals across a multi-screen experience, allowing them to enable health decisions anytime and anywhere. In October 2013, WebMD Health Corp. acquired Avado, Inc.
The online healthcare information, decision-support applications and communications services that it provides enable consumers to obtain detailed information on health and wellness topics or on a particular disease or condition, to store individual healthcare information, to assess their personal health status, to use online health and wellness trackers, tools and quizzes, to receive periodic e-mailed newsletters and alerts on topics of individual interest, to locate physicians, and to participate in online communities with peers and experts; enable physicians and other healthcare professionals to access clinical reference sources, to stay abreast of the latest clinical information, to learn about new treatment options, to earn continuing medical education (or CME) and continuing education (or CE) credit, and to communicate with peers, and enable employers and health plans to provide their employees and plan members with access to personalized health and benefit information and decision-support applications that help them make more informed benefit, provider and treatment choices, as well as personalized wellness and condition management services.
Its consumer portals and mobile applications help consumers take an active role in managing their health by providing objective healthcare and lifestyle information. Its content offerings for consumers include access to health and wellness news articles and features and decision-support services that help them make better informed decisions about treatment options, health risks and healthcare providers. Its Websites and mobile application for physicians and other healthcare professionals help them improve their clinical knowledge and practice of medicine. Its content offerings for these professionals, which includes daily medical news, commentary, conference coverage, columns and CME activities, is written by authors from widely respected clinical and academic institutions and edited and managed by its in-house editorial staff.
It also provides related mobile applications, which are included in The WebMD Health Network. Its mobile applications for consumers, which include the WebMD app, the WebMD Baby app, the WebMD Pain Coach app, the WebMD Allergy app and WebMD Magazine app, have been downloaded a total of more than 16 million times since their introductions. Medscape Mobile, its mobile application for physicians and other healthcare professionals, has been downloaded more than six million times since its introduction. The WebMD Health Network also includes its international sites: the co-branded Boots WebMD health information site for United Kingdom consumers at www.WebMD.boots.com; and Medscape France (www.medscape.fr) and Medscape Germany (www.medscapedeutschland.de), its physician portals in those two countries. Consumers and healthcare professionals are increasingly using smartphones, tablets and other mobile devices to access the Internet, with physicians increasingly using mobile devices during treatment at the point of care.
WebMD Health and the other consumer portals in The WebMD Health Network provides its users with information, tools and applications in a variety of content formats. These content offerings include access to news articles and features, special reports, interactive guides, originally produced videos, self-assessment questionnaires, Q&As, community discussions, and reference resources. By becoming a registered WebMD member, consumers can participate in its online communities and can opt-in to receive e-newsletters from WebMD on a variety of health-related topics or on specific conditions. There are no membership fees, usage charges or download charges for its consumer portals or mobile applications.
It provides access to its consumer content and tools through WebMD Mobile, a version of its WebMD.com site tailored for viewing through mobile browsers at www.m.webmd.com. In addition, it offers mobile applications for consumers, including the WebMD App, the WebMD Baby App, the WebMD Pain Coach App, the WebMD Allergy App and WebMD Magazine App, which have been downloaded a total of more than 16 million times since their introductions.
WebMD Community, its social networking initiative, gives consumers the ability to connect with health experts and with other WebMD members to exchange information, experiences and support. In addition to communities, members are empowered to create their own communities and to exchange information with other users. Users can also access content and experts through WebMD’s social media offerings on Facebook, Twitter, and Pinterest.
WebMD Magazine is delivered free of charge to physicians in the United States for use in their office waiting rooms and reaches consumers right before they meet with their physicians. This allows sponsors to extend their advertising reach and to deliver their message when consumers are actively engaged in the healthcare process, and allows them to extend the WebMD brand into offline channels. It publishes eight issues per year and had a rate base, in 2012, of approximately 1.3 million copies of each issue.
Medscape (www.medscape.com), its flagship portal for physicians and other healthcare professionals, is organized by medical specialty, with each supported specialty having its own customized content. Medscape also includes areas for nurses, pharmacists, medical students, and members interested in medical policy and business of medicine topics. Registration by users enables them to deliver medical content targeted to their specialty and areas of interest, based on information they provide in their registration profiles. The registration process also enables professional members to choose a home page tailored to their medical specialty or interests. Medscape members receive e-mail newsletters, tailored to their specialty and other areas of interest they select, that highlight new information and resources on Medscape.
The Company competes with yahoo.com, msn.com, AOL.com, Google, Bing, Facebook, Epocrates, Inc., Tribal Fusion, Undertone Networks, Ad Blade , Everyday Health, Clinical Care Options, MedPage, QuantiaMD, Sermo and UpToDate Inc.,
The Company provides health management programs and benefit decision-support solutions for employers and health plans. For more than a decade,it has helped employers and health plans improve population health and reduce their healthcare costs. Its health management solutions give employees and plan members access to personalized content and tools to evaluate and manage their healthcare, motivate them to make healthier lifestyle choices, and help them improve their overall health, wherever they are on the risk continuum.
Its integrated health and benefits management solutions are delivered through private online portals that it hosts for its employer and health plan clients. Membership for each of its private portals is limited to the employees and members (and their dependents) of the respective employer and health plan clients. In some cases, retirees are also included in the employee populations. Its private portals are not part of The WebMD Health Network and do not involve advertising or sponsorship by third parties; and it does not include private portal users or page views when it measures The WebMD Health Network’s traffic volume. It generates revenue from its private portals primarily through the licensing of its technology and content to employers and health plans, either directly or through its distributors. In addition, it offers online and offline health coaching and condition management services on a per participant basis.
It tailors WebMD Health CoachSM programs to the goals of its clients by offering different levels of coaching intensity and allowing targeting of various risk factor profiles for coaching eligibility. Individuals are notified about their eligibility to participate in telephonic health coaching under programs selected by their employer or health plan. Its health coaching services, together with its health management services, not only can help high-risk individuals identify important risk factors and change unhealthy behaviors, but also can help moderate-risk individuals to lower their risks and those who are healthy to stay that way. In addition to telephonic coaching, it offers related services: WebMD Digital Health AssistantSM online, self-directed health coaching programs focus on exercise, nutrition, smoking cessation, weight management, emotional health and stress management. These programs let individuals set and track wellness goals, learn more about their behaviors and risks and follow self-paced personal action plans to improve their health. It offers three types of onsite services to its employer clients: onsite wellness coordinators help to augment in-house staff; onsite health coaches that extend the telephonic coaching model to an onsite, in-person model (often delivered within an onsite clinic); and turnkey biometric screening and health fair solutions through a combination of third party vendors and its own services.
It also offers tools and services that enable employers and health plans to integrate programs from third parties, including their disease management vendors, into the programs and portal solutions it offers. Users are referred to third party services through its health risk assessment process and those services can be promoted throughout the portal or coaching experiences that it delivers.
The Company competes with Aetna, Humana, Kaiser Permanente, United Healthcare, Mayo Foundation for Medical Education and Research, StayWell Productions/MediMedia USA, Inc., Wellness + Prevention, Inc. Medem, CapMed, Epic Systems and Microsoft.
WebMD Health Corp
111 8th Ave
NEW YORK NY 10011