Profile: WebMD Health Corp (WBMD.OQ)
22 Jul 2016
WebMD Health Corp., incorporated on May 3, 2005, is a provider of health information services. The Company provides its services to consumers, physicians and other healthcare professionals, employers and health plans through its public and private online portals, mobile platforms and health-focused publications. The WebMD Health Network includes: www.WebMD.com, its primary public portal for consumers and related mobile-optimized sites and mobile apps; www.Medscape.com, its primary public portal for physicians and other healthcare professionals and related mobile services; and other sites through which, the Company provides its branded health and wellness content, tools and services.
The WebMD Health Network delivers content through a multi-screen platform that engages users on a personal computer, a smartphone or a tablet. The Company's consumer portals and mobile applications help consumers managing their health by providing objective health and wellness information. The Company's content offerings for consumers include access to news articles and features and decision-support tools that help them informed decisions about treatment options, health risks and healthcare providers. The Company's content offerings for physicians and other healthcare professionals include daily medical news, conference coverage, expert commentary and columns and Continuing Medical Education (CME) activities.
The Company's WebMD Health Network includes consumer sites and professional sites. Its consumer sites include www.webmd.com, the Company's flagship consumer portal; www.medicinenet.com, a health information site for consumers offering content that is written and edited by practicing physicians, including an online medical dictionary with medical terms; www.rxlist.com, an online drug directory, which provides descriptions of pharmaceutical products, including chemical names, brand names, molecular structure, clinical pharmacology, directions and dosage, side effects, drug interactions and precautions, and www.emedicinehealth.com, a health information site for consumers offering articles written and edited by physicians for consumers, including first aid and emergency information that is also accessible at firstaid.webmd.com. The Company's professional sites include www.medscape.com (Medscape) and www.medscape.org (Medscape Education). Medscape is a flagship portal for physicians and other healthcare professionals, which is organized by medical specialty, with each supported specialty having its own customized home page. Medscape content includes news content, such as coverage of breaking medical news, expert perspectives and columns, medical conference coverage, business of medicine content, slideshows, special reports and access to full-text journal articles; and reference content, such as clinical overviews of diseases and conditions, procedures and drugs.
The Company also offers related mobile applications, which are included in The WebMD Health Network. Its mobile applications for consumers include the WebMD App, the WebMD Pregnancy App, the WebMD Baby App, the WebMD Pain Coach App, the WebMD Allergy App and the WebMD Magazine App. The Medscape App for physicians and other healthcare professionals provides formulary information, medical calculators, drug, disease and condition references, and a drug interaction checker. The Company's Medscape MedPulse App enables healthcare professionals to stay up-to-date on the latest medical news and expert perspectives. It offers Medscape Business of Medicine Magazine. The Company also provides access to its content through versions of Websites tailored for viewing through mobile browsers.
The Company WebMD Health features include WebMD News Center, WebMD Editorial Features, WebMD Health and Wellness Centers, WebMD Health Guides and Wellness Guides, WebMD Video Slideshows, WebMD Symptom Checker, WebMD Recipe Finder, Health and Wellness Tests and Tools, and WebMD Physician Directory. The Company's Medscape App is a free mobile application, available on Android, Blackberry, iPhone, iPad, and Kindle Fire, for physicians and other healthcare professionals that provides registered users with access to Medscape news and reference content, including: articles and other resources; the drug reference database and drug interaction checker; clinical reference, treatment and procedure guides; and physician, pharmacy and hospital directories. Its Medscape App gives users offline access to reference content, treatment guides, a pill identification tool, and the drug interaction checker. Its Medscape MedPulse App is a medical news application for iPhone and iPad that enables healthcare professionals to stay up-to-date on the latest medical news and expert perspectives and that can be personalized to an individual's areas of interest.
The Company's WebMD Health Services offers a cloud-based provides a personalized user experience by integrating: individual user data (including personal health information); plan-specific data from clients; and WebMD content, decision-support technology and personal communication services. Its WebMD Health Record provides a secure repository for self-reported and professionally sourced health data and helps participants gather, store, manage and share that data. It also offers two mobile applications that can be integrated with the WebMD Health Services platform: WebMD Daily Victory, which provides healthy activity tracking capabilities; and WebMD Weigh Today, which enables participants to track their weight on a daily basis and offers encouragement throughout the tracking process to solidify the healthy habit of weighing in. It customizes WebMD Lifestyle First coaching programs to the goals of its clients by offering different levels of coaching intensity and allowing targeting of various risk factor profiles for coaching eligibility. Its WebMD Digital Health Assistant online, self-directed health coaching programs focus on exercise, nutrition, smoking cessation, weight management, emotional health and stress management. Its WebMD Lifestyle First coaching programs extend to cover condition management.
The Company competes with advertising.com, Tribal Fusion, Undertone Networks, AdBlade, Epocrates, Inc., Clinical Care Options, MedPage Today, QuantiaMD, Sermo, UpToDate Inc., Aetna, Humana, Kaiser Permanente, United Healthcare, Mayo Foundation for Medical Education and Research, Wellness + Prevention, Inc., Healthways, StayWell, Limeade, RedBrick Health, Optum, Castlight Health, Change Healthcare, Dossia, Epic Systems, HealthSparq and Microsoft.
WebMD Health Corp
395 HUDSON ST
NEW YORK NY 10014-3669