Profile: Whirlpool Corp (WHR)
7 Mar 2014
Whirlpool Corporation (Whirlpool), incorporated on August 10, 1955, is a manufacturer and marketer of home appliances. Whirlpool operates in four segments: North America, Latin America, EMEA (Europe, Middle East and Africa) and Asia. Whirlpool manufactures and markets a line of home appliances and related products. Its principal products are laundry appliances, refrigerators and freezers, cooking appliances, dishwashers, mixers and other portable household appliances. The Company also produces hermetic compressors for refrigeration systems. It is a producer of home appliances in North America and Latin America and has a presence in markets throughout Europe and India. Its portfolio of brands includes Whirlpool, Maytag, KitchenAid, Brastemp and Consul.
In North America, Whirlpool markets and distributes home appliances and portable appliances under a variety of brand names. In the United States, it markets and distributes products primarily under the Whirlpool, Maytag, KitchenAid, Jenn-Air, Amana, Roper, Estate, Admiral and Gladiator brand names primarily to retailers, distributors and builders. In Canada, it markets and distributes home appliances primarily under the Inglis, Admiral, Whirlpool, Maytag, Jenn-Air, Amana, Roper, Estate and KitchenAid brand names. In Mexico, it markets and distributes home appliances primarily under the Whirlpool, Maytag, Acros, KitchenAid and Supermatic brand names. The Company sells some products to other manufacturers, distributors, and retailers for resale in North America under those manufacturers’ and retailers’ respective brand names.
In Latin America, it markets and distributes its home appliances primarily under the Consul, Brastemp, Whirlpool, KitchenAid, Maytag and Eslabon de Lujo brand names. The Company manages appliance sales and distribution in Brazil, Argentina, Chile and Peru through its Brazilian subsidiary, and in Bolivia, Paraguay and Uruguay through its distributors. It manages appliance sales and distribution in the Caribbean, Central American countries, Venezuela, Colombia, Guatemala and Ecuador through its Brazilian subsidiary and through distributors.
In EMEA, the Company markets and distributes its home appliances primarily under the Whirlpool, Bauknecht, Ignis, Maytag, Laden, Polar and Privileg brand names, and portable appliances under the KitchenAid brand name. In addition to its operations in Western Europe, it has sales subsidiaries in Russia, Ukraine, Hungary, Poland, the Czech Republic, Slovakia, Greece, Romania, Bulgaria, Latvia, Estonia, Lithuania, Croatia, Morocco and Turkey, with representative offices in Kazakhstan, Slovenia, Serbia and Montenegro. The Company markets and distributes a line of products under the Whirlpool, KIC and Ignis brand names in South Africa. Its European operations also market and distribute products under the Whirlpool, Bauknecht and Ignis brand names to distributors and dealers in Africa and the Middle East.
In Asia, the Company has organized the marketing and distribution of its home appliances into five operating groups: mainland China; Hong Kong and Taiwan; India, which includes Bangladesh, Sri Lanka, Nepal and Pakistan; Oceania, which includes Australia, New Zealand and Pacific Islands, and Southeast Asia, which includes Thailand, Singapore, Malaysia, Indonesia, Vietnam, the Philippines, Korea and Japan. It markets and distributes its products in Asia primarily under the Whirlpool, Maytag, KitchenAid, Amana and Jenn-Air brand names through a combination of direct sales to appliance retailers and chain stores and full-service distributors to a network of retail stores.
The Company competes with Electrolux, General Electric, Kenmore, LG, Bosch Siemens, Samsung and Haier.
C/O CORPORATE SECRETARY
WHIRLPOOL CNTR, 2000 M 63
BENTON HARBOR MI 49022-2692
Company Web Links
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