WPP PLC (WPPGY.OQ) Company Profile | Reuters.com
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Profile: WPP PLC (WPPGY.OQ)

WPPGY.OQ on NASDAQ Stock Exchange Global Select Market

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24 Jun 2016
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WPP plc (WPP), incorporated on October 25, 2012, is a holding company engaged in providing communications services. The Company's business consists of the provision of communications services on a national, multinational and global basis. The Company operates through four segments: Advertising and Media Investment Management; Data Investment Management; Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications (including direct, digital, promotion and relationship marketing). The Company's Advertising and Media Investment Management segment operates advertising networks Ogilvy & Mather Advertising, J. Walter Thompson Worldwide, Y&R, Grey and Bates CHI&Partners, as well as media investment management companies, such as MediaCom, MEC, Mindshare, Maxus, Xaxis and tenthavenue. The Company's Data Investment Management segment's operations are conducted through Kantar. Its Public Relations & Public Affairs segment operates through companies, such as Burson-Marsteller, Cohn & Wolfe, Hill+Knowlton Strategies and Ogilvy Public Relations. The Company's Branding & Identity, Healthcare and Specialist Communications segment's operations are conducted by B to D Group, ghg, Wunderman, Sudler & Hennessey, OgilvyOne Worldwide, Ogilvy CommonHealth Worldwide, Geometry Global, POSSIBLE, AKQA Holdings, Inc. (AKQA) and other companies.

Advertising and Media Investment Management

The principal functions of an advertising agency are the planning and creation of marketing and branding campaigns and the design and production of advertisements for all types of media, such as television, cable, the Internet, radio, magazines, newspapers and outdoor locations, such as billboards. GroupM is WPP's global media investment management operation. With its agencies, GroupM has capabilities in business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. The Company's offering in this discipline also includes the network tenthavenue, which integrates some of the Company's specialist media offerings in online, mobile, experiential and out of home (OOH).

Data Investment Management

The Company's separate global research and strategic marketing consultancy businesses are managed on a centralized basis under the umbrella of the Kantar Group. The Kantar Group offering includes custom research in a range of business sectors and areas of marketplace information, including strategic market studies; brand positioning; equity research; customer satisfaction surveys; product development; international research; advanced modeling; advertising research; pre-testing, tracking and sales modeling, and trends and futures research and consultancy.

Public Relations & Public Affairs

Public Relations & Public Affairs companies advise clients who are seeking to communicate with consumers, governments and/or the business and financial communities. Public Relations & Public Affairs activities include national and international corporate, financial and marketing communications, crisis management, reputation management, public affairs and government lobbying.

Branding & Identity, Healthcare and Specialist Communications

Branding & Identity offers consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture. Healthcare Communications provide integrated healthcare marketing solutions from advertising to medical education and online marketing. Direct, Digital, Promotion & Relationship Marketing offers a range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services. Specialist Communications offer a range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business, and media, technology and production services. Through WPP Digital, WPP makes acquisitions and investments in companies that bolster the Company's presence in digital marketing and media and provide access for WPP companies and their clients to a portfolio of digital experts. Services provided by WPP Digital full-service interactive agencies include digital marketing solutions for advertisers and publishers; integrated digital marketing strategy services; mobile solutions for handset manufacturers and wireless operators; creating measurable interactive marketing, and proprietary platforms, which enable advertisers to engage with global audiences across the universe of digital media.

Company Address

WPP PLC

27 Farm Street
LONDON     W1J 5RJ
P: +4420.74082204
F: +4420.74936819

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