Profile: WPP PLC (WPPGY.OQ)
22 Jun 2017
WPP plc (WPP), incorporated on October 25, 2012, is a holding company engaged in providing communications services. The Company comprises companies in a range of disciplines, which include advertising, media investment management; data investment management; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing, and specialist communications. The Company operates through four segments: Advertising and Media Investment Management; Data Investment Management; Public Relations & Public Affairs, and Branding & Identity, Healthcare and Specialist Communications.
The Company has operations in over 110 countries. The Company offers global, national and specialist advertising services from a range of international and specialist agencies, which include Bates CHI&Partners, Grey, JWT, Ogilvy & Mather Advertising and Y&R. It provides media planning and buying, and specialist sponsorship and branded entertainment services from GroupM companies, which includes Mindshare, MEC, MediaCom, Maxus, GroupM Connect, Xaxis and Essence. The Company offers data investment management through Kantar companies, which include TNS, Millward Brown, The Futures Company, and many other specialists in brand, consumer, media and marketplace insight. It provides corporate, consumer, financial and brand-building services from public relations and lobbying firms, such as Burson-Marsteller, Cohn & Wolfe, H+K Strategies, Ogilvy Public Relations and Finsbury.
The Company offers consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture through Addison Group, Brand Union, FITCH, Lambie-Nairn, Landor Associates and The Partners. It offers a range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services from AKQA, Geometry Global, OgilvyOne Worldwide, RTC, VML and Wunderman. The Company provides integrated healthcare marketing solutions from advertising to medical education and online marketing through Ogilvy CommonHealth Worldwide, GCI Health, ghg and Sudler & Hennessey, among others. It also offers a range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business; media, technology and production services. Through WPP Digital, WPP companies and their clients have access to a portfolio of digital experts, including Blue State Digital and POSSIBLE.
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