Profile: WPP PLC (WPPGY.OQ)
29 Jul 2014
WPP plc, incorporated on September 12, 2008, is engaged the provision of communications services on a national, multinational and global basis. Its segments include: Advertising and Media Investment Management; where it operates advertising networks Ogilvy & Mather Advertising, JWT, Y&R, Grey, bates and the United Network, as well as Media Investment Management companies, such as MediaCom, MEC, Mindshare, Maxus and tenthavenue; Consumer Insight, where its operations are conducted through Kantar; Public Relations & Public Affairs, where it operates through companies, such as Burson-Marsteller, Cohn & Wolfe, Hill & Knowlton and Ogilvy Public Relations, and Branding & Identity, Healthcare and Specialist Communications. where its operations are conducted by B to D Group, ghg, Wunderman, Sudler & Hennessey, OgilvyOne Worldwide, Ogilvy CommonHealth Worldwide, G2, OgilvyAction, 24/7 Media and other companies. In May 2014, the Company acquired Twist Image Multimedia Inc. In May 2014, the Company acquired dnx. In June 2014, WPP PLC announced that its wholly-owned operating company Millward Brown has acquired EffectiveBrands Holding B.V.
In January 2012, the Company’s wholly owned subsidiary JWT acquired 51% stake in a newly incorporated Jordanian company. In January 2012, the Company acquired a 75% interest in Union Media Israel Ltd. In April 2012, it acquired all the assets of EffectiveUI, Inc. In April 2012, the Company through Penn Schoen Berland acquired First Movies International. In July 2012, the Company’s operating company, Ogilvy & Mather, acquired 70% interest in Foster Informatica, Ltd. In July 2012, it announced that JWT, its wholly owned advertising agency network, acquired a majority interest in Activeark Oy, a full-service digital agency in Finland. In July 2012, its wholly owned company, Millward Brown, acquired Cadem Advertising S.A. In July 2012, it acquired a majority interest in KKLD* GmbH. In August 2012, its global operating network, Possible Worldwide, acquired a majority stake in Fortune Cookie (UK) Limited. In December 2012, the Company sold the freehold property at 285 Madison Avenue in New York. In December 2012, its subsidiary, Wunderman acquired majority stake in Mayko Trading Pty Ltd. In December 2012, the Company acquired AdGooroo, Inc. and a majority stake in CM Interactive S.A.
Advertising and Media Investment Management
The principal functions of an advertising agency are the planning and creation of marketing and branding campaigns and the design and production of advertisements for all types of media such as television, cable, the Internet, radio, magazines, newspapers and outdoor locations, such as billboards. GroupM is the Company’s global media investment management operation, with its agencies, GroupM has capabilities in business science, consumer insight, communications and media planning implementation, interactions, content development, and sports and entertainment marketing. The primary purpose of GroupM is to maximize the performance of its media agencies, operating not only as a parent company but as a collaborator on performance-enhancing activities, such as trading, content creation, sports, digital, finance, tool development and other business-critical capabilities. Its offering in this discipline includes also the network tenthavenue, which integrates company’s specialist media offerings in online, mobile, experiential and out of home (OOH).
The Company’s separate global research and strategic marketing consultancy businesses are managed on a centralized basis under the umbrella of the Kantar Group. The Kantar Group offering includes custom research in a range of business sectors and areas of marketplace information, including market studies, brand positioning, equity research, customer satisfaction surveys, product development, international research, advanced modeling, advertising research, pre-testing, tracking and sales modeling, and trends and futures research and consultancy.
Public Relations & Public Affairs
Public Relations & Public Affairs companies advise clients who are seeking to communicate with consumers, governments and/or the business and financial communities. Public Relations & Public Affairs activities include national and international corporate, financial and marketing communications, crisis management, reputation management, public affairs and government lobbying.
Branding & Identity, Healthcare and Specialist Communications
Branding & Identity include consumer, corporate and employee branding and design services, covering identity, packaging, literature, events, training and architecture. Healthcare Communications provide integrated healthcare marketing solutions from advertising to medical education and online marketing. Direct, Digital, Promotion & Relationship Marketing includes a range of general and specialist customer, channel, direct, field, retail, promotional and point-of-sale services. Specialist Communications includes a range of specialist services, from custom media and multicultural marketing to event, sports, youth and entertainment marketing; corporate and business-to-business, and media, technology and production services. Through WPP Digital, it makes acquisitions and investments in companies that bolster the Company’s presence in digital marketing and media and provide access for it companies and their clients to a portfolio of digital experts. Services provided by WPP Digital full-service interactive agencies include digital marketing solutions for advertisers and publishers; integrated digital marketing strategy services; mobile solutions for handset manufacturers and wireless operators; creating measurable interactive marketing, and platforms, which enable advertisers to engage with global audiences across the universe of digital media.
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