Profile: Telular Corp (WRLS.OQ)
20 May 2013
Telular Corporation (Telular) designs, develops, manufactures and markets Fixed Cellular products that enable a standard telephone, fax, computer or security alarm system to operate wirelessly over the cellular network for either primary or back-up communications. The Company develops products and services that utilize wireless networks to provide data and voice connectivity among people and machines. Based on its RJ-11-to-Cellular interface technologies, Telular provides the capability to connect landline telephone equipment with cellular-type transceivers used in wireless communication networks in the Cellular and PCS frequency bands. Its product lines: TELGUARD, Wi-PATH and PHONECELL allow traditional wireline networks to send and receive voice, data, and facsimile signals over wireless networks using standard telephony technology. Its product lines incorporate the Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA) and are marketed worldwide.
Telular generates a majority of its revenue through the delivery of machine-to-machine (M2M) and event monitoring services, such as its Telguard and TankLink services. A portion of its revenue comes from the sale of specialty cellular hardware products designed by Telular for use exclusively with its M2M services. The market for its products is primarily in North and South America and consists of a number of vertical applications, including Telguard security alarm conveyance; TankLink storage tank monitoring, and general purpose wireless terminals for voice calls and Internet access. These markets are addressed through indirect channels consisting of third party Value Added Resellers (VARs), distributors, representatives and agents along with in-house sales and customer support teams.
The Telguard solution includes a specialized terminal unit which interfaces with commercial security control panels and then communicates with Telular’s event processing servers to provide real-time transport of alarm signals from residential and commercial locations to an alarm company’s central monitoring station. Alarm monitoring companies purchase the products and cellular service from Telular and resell them to end users in order to provide wireless conveyance of alarm signals. While Telular’s Telguard solution can function as a backup to a traditional telephone line, it is used as the primary means for the transmission of alarm signals as end users eliminate traditional phone lines in favor of voice-over-IP (VoIP) connections and cellular telephones.
Telular’s TankLink solution combines a specially designed cellular communicator, wireless data services and a Web-based application into a single offering which allows end-users to remotely monitor the level of product contained in a given tank vessel. Telular’s cellular communicator interfaces with a variety of commercially available sensors and conveys the level-reading of those sensors to its processing servers. Many of Telular’s existing TankLink systems are installed in fuel and lubricant tanks. Additional market segments served include industrial chemicals, food additives and waste water treatment.
During the fiscal year ended September 30, 2010, the Company derived 38% of its total revenues from ADT. Telular’s products are manufactured by contract manufacturers in China and the United States and are tested with testing suites that Telular creates and provides to these manufacturers.
The Company competes with Honeywell, DSC, Numerex and Alarm.com, Ericsson, Axesstel and YX.
311 South Wacker Drive
CHICAGO IL 60606-6622