Profile: Williams-Sonoma Inc (WSM.N)

WSM.N on New York Stock Exchange

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Williams-Sonoma, Inc., incorporated on August 3, 2011, is a multi-channel specialty retailer of products for the home. The Company is an e- commerce retailer with brands in home furnishings. It operates retail stores in the United States, Canada and Puerto Rico, and franchises its brands to a third party in a number of countries in the Middle East, including Bahrain, the Kingdom of Saudi Arabia, Kuwait and the United Arab Emirates. The Company’s products are also available to customers through its catalogs and online worldwide. The Company operates in two segments: direct-to-customer and retail. The direct-to-customer segment has seven merchandising concepts (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBteen, West Elm, Rejuvenation and Mark and Graham) which sell its products through its seven e-commerce Websites and eight direct-mail catalogs. The retail segment has five merchandising concepts (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation) which sells products through its retail stores.

Williams-Sonoma

The Company’s brand, Williams-Sonoma is a specialty retailer of products for the kitchen and home. Williams-Sonoma products include everything for cooking, dining and entertaining, including: cookware, tools, electrics, cutlery, tabletop and bar, outdoor and a library of cookbooks.

Pottery Barn

The Company’s Pottery Barn is a multi-channel home furnishings retailer. Pottery Barn stores and catalogs are specially designed to make shopping an enjoyable experience, with lifestyle displays dedicated to every space in the home.

Pottery Barn Kids

The Company’s Pottery Barn Kids decorates nurseries, bedrooms and play spaces. Pottery Barn Kids offers products designed specifically for creating spaces where children can play, laugh, learn and grow.

West Elm

The Company’s West Elm offers a range of home furnishing categories, including furniture, textiles, decorative accessories, lighting and tabletop items. The brand also works closely with organizations that support the development of craft and artisan skills to offer handcrafted discoveries from around the world. During the fiscal February 3, 2013, the Company’s West Elm brand included West Elm Market, which offers customers a total home toolkit in four key product categories: kitchen, garden, care and repair and personal care. These products are available in West Elm Market stores and select West Elm stores in North America, as well as online through the West Elm Website.

PBteen

The Company’s PBteen is a home concept to focus on the teen market. The brand offers a line of furniture, bedding, lighting, decorative accents and more for teen bedrooms, dorm rooms, study spaces and lounges. PBteen’s products are specifically designed to help teens create a comfortable and stylish room with storage space in mind.

Rejuvenation

The Company’s lighting and home-goods product lines span periods back to the 1870s. With manufacturing facilities in Portland, Oregon, Rejuvenation offers an assortment of lights, hardware, furniture and home decor.

Mark and Graham

The Company’s Mark and Graham is designed to be a destination for personalized gift buying. The brand’s product lines include men’s and women’s accessories, small leather goods, jewelry, entertaining and bar, home decor, as well as do-it-yourself wrapping supplies and seasonal items.

Direct-to-Customer Operations

As of February 3, 2013, the direct-to-customer segment had seven merchandising concepts and sold products through its seven e-commerce websites (williams-sonoma.com, potterybarn.com, potterybarnkids.com, pbteen.com, westelm.com, rejuvenation.com and markandgraham.com) and eight direct-mail catalogs (Williams-Sonoma, Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, PBteen, West Elm, Rejuvenation and Mark and Graham). The Company offers shipping from many of its brands to countries worldwide, while its catalogs reach customers across the United States.

Retail Stores

As of February 3, 2013, the retail segment had five merchandising concepts (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, West Elm and Rejuvenation), operating 560 stores in 44 states, Washington, D.C., and Puerto Rico and 21 stores in Canada. This represents 253 Williams-Sonoma, 192 Pottery Barn, 84 Pottery Barn Kids, 48 West Elm and 4 Rejuvenation stores. The Company also has a multi-year franchise agreement with a third party that operates 23 franchised stores in a number of countries in the Middle East, including Bahrain, the Kingdom of Saudi Arabia, Kuwait and the United Arab Emirates.

Company Address

Williams-Sonoma Inc

3250 VAN NESS AVENUE
SAN FRANCISCO   CA   94109
P: +1415.4217900
F: +1302.6365454

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