Profile: Weight Watchers International Inc (WTW)
6 May 2015
Weight Watchers International, Inc., incorporated on February 19, 1974, is a weight management services company. The Company is a consumer company and provider of weight management services, operating across the network of Company-owned and franchise operations. The Company provides Services and Products including: Weight Management Plans, Clinical Efficacy, and Meetings. Weight Management Plans, provides weight management program comprised of nutritional, exercise and behavioral tools and approaches. Clinical Efficacy, offers clinically-studied commercial weight management programs. Meetings, present the Company’s program food plans, exercise, behavior modification and group support. The Company also offers an Internet subscription products sold by WeightWatchers.com, products sold at meetings, licensed products sold in retail channels and magazine subscriptions and other publications.
Weight Management Plans
The Company offers services and products built upon weight management program which is comprised of nutritional, exercise and behavioral tools and approaches. During 2013, the Company launched a two-week starter plan, across the world known as Simple Start in NACO, built upon a foundation of Weight Watchers Power Foods. This starter plan provides an on-ramp to weight management plan, PointsPlus as it is known in NACO and ProPoints as it is known in certain of other geographies. PointsPlus is a weight loss system, developed from a combination of advancements in scientific research and insights of customers who experienced prior Weight Watchers plans.
The Company’s programs are clinically-studied commercial weight management programs. It has 80 peer-reviewed publications in the last 20 years.
The Company presents program in a series of weekly meetings of approximately one hour in duration. In the meetings, members provide each other support by sharing their experiences with, and by providing encouragement and empathy to, other people experiencing similar weight management challenges. Group support assists members in building healthy routines that support long-term weight management through changes in behavior, eating, and exercise. The Company facilitates support through interactive meetings that encourage learning through group activities and discussions and individual goal-setting. The program combines group support and education with approach to food, activity and lifestyle modification developed by credentialed weight management experts.
The Company sells products, including bars, snacks, cookbooks, food and restaurant guides with PointsPlus values, Weight Watchers magazines, PointsPlus calculators, fitness kits and ActiveLink, activity monitor and web experience that tracks activity throughout the day. The products complement weight management plans and help customers in their weight management efforts. The Company is focused on selling products that drive recurring purchases. The Company’s products are designed to offer benefits related to the Weight Watchers plans and merchandise.
The Company’s offers self-help weight management as well as several trends taking place in the Internet marketplace across the world. The Company’s customers access digital content and the growth of e-Commerce and digital advertising.
Weight Watchers Online is a product based on the Weight Watchers approach to weight management and is designed for self-help-inclined consumers. Weight Watchers Online helps consumers adopt a healthier lifestyle, with a view toward long-term behavior modification. Weight Watchers Online allows consumers to learn how to make healthier food choices and lead a more active lifestyle by providing them with online and mobile content, functionality, resources and interactive web-based weight management plans. Weight Watchers eTools is an Internet weight management product available to consumers who are Weight Watchers meetings members. Weight Watchers eTools allows users to interactively manage the day-to-day aspects of their weight management plans online or via their mobile devices, discover different food options, stay informed and motivated, and keep track of their weight management efforts.
Mobile Solutions and Other Market Opportunities
The Company provides mobile weight management tools and resources. The Company’s mobile phone applications, the iPhone application and Android application provide Monthly Pass purchasers and Weight Watchers Online subscribers with access to a suite of weight-loss tools, such as recipe and tracking tools, as well as other helpful content. The Company also has iPad application which scans the barcodes of food products and provides accurate PointsPlus values. The Company continues to explore opportunities to enhance the mobility of plans and products.
Weight Watchers Magazine
Weight Watchers magazines are published in the Company’s markets. Weight Watchers Magazine is a marketing platform that continues to show strong circulation and advertiser acceptance. Weight Watchers Magazine serves as a tool for marketing to both existing and potential customers.
Weight Watchers International Inc
675 Avenue of the Americas Fl 6
NEW YORK NY 10010-5117
Company Web Links
- UPDATE 1-Herbalife raises profit forecast as China sales jump, shares soar
- Weight Watchers founder Jean Nidetch, 91, dies in Florida
- UPDATE 1-Weight Watchers founder Jean Nidetch, 91, dies in Florida
- Weight Watchers founder, 91, dies in Florida
- MEDIA- Weilos has been acquired by Weight Watchers - TechCrunch