Profile: Weight Watchers International Inc (WTW)
24 Mar 2017
Weight Watchers International, Inc., incorporated on February 19, 1974, is a provider of weight management services. The Company operates globally through a network of Company-owned and franchise operations. The Company's branded products and services include meetings conducted by its franchisees, digital weight management products provided through its Websites, mobile sites and applications, products sold at meetings, licensed products sold in retail channels and magazine subscriptions and other publications. The Company operates through four segments: North America, United Kingdom, Continental Europe (CE) and Other. It sells a range of products, including bars, snacks, cookbooks, food and restaurant guides with SmartPoints values, Weight Watchers magazines, SmartPoints calculators and fitness kits, and certain third-party products, such as activity-tracking monitors. The Company sells its products through its meetings business, online and to its franchisees. Its e-commerce platform at shop.weightwatchers.com makes the site available to all consumers, including non-members and non-subscribers. It also issues other publications, such as cookbooks and food and restaurant guides with SmartPoints values.
Weight Management Program and Plan
The Company offers services and products that are built upon its weight management program, known as Beyond the Scale in North America. It includes a range of nutritional, activity, behavioral and lifestyle tools and approaches that can be personalized. With the Company's food plan, SmartPoints system, each food has a SmartPoints value determined by the food's calories, saturated fat, sugar and protein content. Customers following the SmartPoints system can eat any food as long as the SmartPoints value of their total food consumption stays within their personalized SmartPoints budget. Based on a personalized assessment included in the Beyond the Scale program, members and subscribers get daily and weekly SmartPoints targets, personalized activity goals and relevant content tailored to their needs. Its customers can participate in its program in over two ways: in-person group meetings and digitally.
The Company's meetings business present its program in regular weekly meetings of 30 to 45 minutes in duration, scheduled throughout the day. The primary payment structure for its meetings business globally is through monthly commitment plans. Under these plans, members receive unlimited access to meetings at a discounted monthly price plus free access to certain online and mobile tools and around the clock expert chat, where available. It also has a pay-as-you-go arrangement for the meetings business and, in some countries, it offers prepayment plans for meetings consisting of pre-paid meeting vouchers and coupons.
The Company's Online business offers various digital subscription products, including Weight Watchers OnlinePlus and a weight management companion for Weight Watchers meetings members who want to digitally manage the day-to-day aspects of their weight management plan. These products provide interactive and personalized resources that allow users to follow its weight management plan through the Internet or on their mobile device. Its Online subscription product, Personal Coaching offers one-on-one telephonic, e-mail and text support and personalized planning from a Weight Watchers-certified Coach, as well as access to other online tools. Its online subscription products are based on the Weight Watchers approach to weight management and provide additional tools to its meetings members, as applicable. These products provide subscribers with online and mobile content, functionality, resources and interactive mobile and Web-based weight management plans. Its online community, which can be accessed through the Web and the Connect feature in its mobile application, gives its subscribers a way to stay virtually connected, and support and motivate each other. Its mobile phone (iPhone and Android) and iPad applications provide monthly commitment plan purchasers and online subscribers with access to a suite of weight-loss tools, such as recipe and tracking tools, as well as other content and the ability to scan the barcodes of food products for their SmartPoints values.
Weight Watchers International Inc
675 Avenue of the Americas Fl 6
NEW YORK NY 10010-5117