Profile: Weight Watchers International Inc (WTW.BE)
14 Mar 2014
Weight Watchers International, Inc. (WWI), incorporated on February 19, 1974, is a global-branded consumer company and a provider of weight management services, operating globally through a network of Company-owned and franchise operations. Through WeightWatchers.com, the Company offers Internet subscription weight management products to consumers and maintains an interactive presence on the Internet for the Weight Watchers brand. As of December 29, 2012, it provided two Internet subscription offerings: Weight Watchers Online and Weight Watchers eTools. Weight Watchers Online provides interactive and personalized resources that allow users to follow its weight management plans via the Internet. WWI offers its two Internet subscription products in eleven countries, including the United States, the United Kingdom, Germany and Australia.
The Company’s program is a clinically-studied commercial weight management program. WWI presents its program in a series of weekly meetings of approximately one hour in duration. The Company sells a range of products, including bars, snacks, cookbooks, food and restaurant guides with PointsPlus values, Weight Watchers magazines and PointsPlus calculators, which complement its weight management plans. WWI sells its products primarily through its meeting operations and to its franchisees. In fiscal year ended December 29, 2012, sales of its products in its meeting operations represented approximately 14% of its revenues.
Weight Management Plans
In each of the Company markets, it offers services and products that are built upon its weight management plans, which consists of a range of nutritional, exercise and behavioral tools and approaches. As of December 29, 2012, PointsPlus and ProPoints, WWI’s weight management plans, are systems with similar methodologies, developed from a combination of the latest nutritional scientific research and insights of customers who experienced prior Weight Watchers plans.
WWI offers two Internet subscription products - Weight Watchers Online and Weight Watchers eTools. The Company has offered these products in the United States, the United Kingdom, France, Germany and Australia. Through WeightWatchers.com, the Company is well positioned to benefit from the self-help weight management market as well as several trends taking place in the global Internet marketplace, including an increased willingness of consumers to access and pay for Web content, the proliferation of broadband and mobile access and the growth of e-Commerce and Internet advertising. During the year ended December 29, 2012, WeightWatchers.com reporting segment contributed 27.8% of its total revenues.
Weight Watchers Online is a product based on the Weight Watchers approach to weight management and is designed to attract self-help-inclined consumers. Weight Watchers Online helps consumers adopt a healthier lifestyle, with a view toward long-term behavior modification a key aspect of the Weight Watchers approach toward sustainable weight loss. Weight Watchers Online allows consumers to learn how to make healthier food choices and lead a more active lifestyle by providing them with online and mobile content, functionality, resources and interactive Web-based weight management plans. The Company’s interactive resources include PointsPlus Tracker, PointsPlus Calculators, Power Foods lists, Weight Tracker and Progress Charts, Nutritional Guidelines, Hunger Tracker, Fitness Workouts and Videos, Recipe and Food Databases, Recipe Builder, Meal Ideas and Restaurant Guides. During fiscal 2012, WeightWatchers.com had over 1.8 million active Weight Watchers Online subscribers.
Weight Watchers International Inc
6TH FLOOR, 675 AVENUE OF THE AME
NEW YORK NY 10010