Profile: World Wrestling Entertainment Inc (WWE)

WWE on New York Consolidated

11 Jul 2014
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World Wrestling Entertainment, Inc. (WWE), incorporated on July 28, 1987, is an integrated media and entertainment company. The Company develops content via television, online and at its live events. The Company's operations are centered around four business segments: Live and Televised Entertainment, Consumer Products, Digital Media and WWE Studios. Live and Televised Entertainment segment's revenues consist principally of ticket sales to live events, sales of merchandise at these live events, television rights fees, integrated sponsorships fees, and fees for viewing the Company's pay-per-view and video-on-demand programming.

Consumer Product's revenues consist principally of direct sales of WWE produced home entertainment (DVD/Blu-ray), magazine publishing and royalties or license fees related to various WWE themed products such as video games, toys and apparel. Digital Media's revenues consist principally of advertising sales on the Company's Websites, rights fees received for digital content, sale of merchandise on its Website through its WWEShop Internet storefront and sales of various broadband and mobile content. WWE Studio's revenues consist of amounts earned from the distribution of filmed entertainment.

Live and Televised Entertainment

Live events and television programming are the Company's principal creative content and production activities. during the year ended December 31, 2012, the Company produced 248 live events throughout North America. During 2012, the Company produced 66 live events internationally, reaching approximately 395,000 fans. These events were spread over several international tours throughout Europe, the Middle East, Asia, Latin America and Australia. The Company's venue merchandise business consists of the design, sourcing, marketing and distribution of numerous WWE-branded products, such as t-shirts, caps and other novelty items, all of which feature the Company's stars, divas and/or logos. These items are offered for sale at the Company's live events.

During 2012, WWE televised 12 live pay-per-view events. WWE produced 12 domestic pay-per-view programs during 2012. The Company's international pay-per-view partners include BSkyB in the United Kingdom, SKY Deutschland in Germany, SKY Perfect TV! in Japan, SKY Italia in Italy and Main Event in Australia, among many others. The Company produces 6.5 hours of original weekly domestic television programming. This programming is distributed domestically, internationally and via The Company's domestic programs include RAW on USA Network and replayed on mun2 and Universal HD; and SmackDown on Syfy and replayed on mun2; WWE Main Event on Ion and Saturday Morning Slam on The CW. NXT and WWE Superstars are available on and distributed to more than 100 countries internationally. WWE's TV programs reach approximately 12 million viewers in the United States.

RAW is a live primetime program broadcasted on the United States Network. RAW is a weekly episodic program. RAW also airs in replays on mun2 and Universal HD. The two-hour SmackDown airs on Syfy in primetime on Fridays. SmackDown also airs in replays on mun2. WWE Main Event, was added to WWE's programming line-up in October 2012. The one-hour original series airs Wednesdays on Ion TV, showcasing live events featuring the WWE Superstars and Divas of RAW and SmackDown. Saturday Morning Slam was added to WWE's programming line-up in August 2012. The half-hour weekly program airs as part of The CW's Vortexx, a kids' television block, reaching 114 million United States television households. The program features in-ring action, WWE Superstar profiles, behind-the-scenes footage and an exclusive WWE match every week, as well as highlights from WWE's Be a STAR anti-bullying campaign and other community initiatives.

NXT and WWE Superstars airs on domestically and are distributed on television in various international markets. The Company's broadcast partners include: BSkyB in the UK; Ten Sports in India, and J SPORTS in Japan, among many others. WWE Classics On Demand is a Subscription Video On Demand (SVOD) service that offers classic television shows, pay-per-view events, specials and original programming for a monthly subscription fee. WWE owns and controls the content from the libraries, such as WCW, ECW and AWA. Its North American distributors include Comcast Communications, Cox Communications, Charter Communications, Cablevision, Mediacom, and Verizon Communications, among others. The Company offers advertisers a full range of its promotional vehicles, including Internet and print advertising, arena signage, on-air announcements and pay-per-view sponsorship.

Consumer Products

The Company has a worldwide licensing program using its marks and logos, copyrighted works and characters on a variety of retail products, including toys, video games, apparel and books. The Company has relationships with more than 200 licensees worldwide that provide products for sale at retailers. Videogames and toys represent components of its licensing program. It is under a multi-year video game license with THQ Inc. and a multi-year licensing agreement with Mattel, Inc. as its master toy licensee, covering all global territories.

Digital Media

WWE utilizes the Internet to promote the Company's brands, create a community experience among its fans, market and distribute its online content and digital products and sell online advertising. The Company's primary Website,, attracted an average of 12.4 million monthly visitors worldwide during 2012. These visitors viewed an average of more than 352 million pages and approximately 27.8 million video streams per month. WWE wallpapers, ringtones, voicetones and videos are available through the Company's mobile partnerships. WWE has regional Websites spanning 23 countries worldwide, allowing fans to experience WWE in their native language with a concentration on local events and shows. Some of the countries in which the Company has regional Websites include China, France, Germany, India, Japan, Poland, Portugal, Spain and Russia. Local sales agencies sell advertising on in more than nine countries. WWE streams its video content on,, and other select video portals. The range of content includes full length episodes of SmackDown , NXT and WWE Superstars. WWEShop is the Company's e-commerce storefront. WWEShop processed approximately 307,000 orders during 2012.

WWE Studios

WWE Studios creates a diversified mix of filmed entertainment for the WWE fan base, as well as broader audiences, by means of strategic production, distribution and acquisition partnerships. WWE Studios released four feature films: See No Evil, The Marine , The Condemned , and 12 Rounds and two direct-to-DVD films, Behind Enemy Lines and The Marine 2. During 2012, WWE Studios released the final two films under this self-distribution model, Bending the Rules and Barricade. In addition, WWE Studios released, The Day , an acquisition from the 2011 Toronto International Film Festival starring Shawn Ashmore and Dominic Monaghan; and re-issued No Holds Barred the 1989 film starring Hulk Hogan. WWE Studios recently co-produced and co-financed two theatrical feature films, which includes Dead Man Down with IM Global and The Call with Troika Pictures.

During 2012, the Company released 35 new home video productions and shipped approximately 3.8 million digital versatile disc (DVD) and Blu-ray units, including catalog titles released in prior years. Gaiam Inc. is the Company's domestic home video distributor. Outside the United States, third-party licensees distribute the Company's home video productions. The magazine division of WWE publishes WWE Magazine, WWE Kids magazine and several special magazines. WWE Magazine is a global men's lifestyle publication with licensed editions in the United Kingdom, Mexico, Greece and Turkey among other countries. In the United States, WWE Magazine reaches more than 4.6 million readers every month.

Company Address

World Wrestling Entertainment Inc

1241 East Main Street
STAMFORD   CT   06902
P: +1203.3528600
F: +1302.6555049

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