Edition:
United States

Profile: Wolverine World Wide Inc (WWW.N)

WWW.N on New York Stock Exchange

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9 Dec 2016
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Wolverine World Wide, Inc., incorporated on March 3, 1969, is a designer, manufacturer and marketer of a range of casual footwear and apparel, outdoor and athletic footwear and apparel, children's footwear, industrial work boots and apparel, and uniform shoes and boots. The Company's products are marketed around the world in approximately 200 countries and territories through Company-owned wholesale and consumer-direct operations, and third-party licensees and distributors. The Company operates in three operating segments: Lifestyle Group, consisting of Sperry footwear and apparel, Stride Rite footwear and apparel, Hush Puppies footwear and apparel, Keds footwear and apparel, and Soft Style footwear; Performance Group, consisting of Merrell footwear and apparel, Saucony footwear and apparel, and Chaco footwear, and Heritage Group, consisting of Wolverine footwear and apparel, Cat footwear, Bates uniform footwear, Sebago footwear and apparel, Harley-Davidson footwear and HyTest safety footwear. The Other category consists of the Company's multi-brand consumer-direct business and leather business. The multi-brand consumer-direct division includes brick and mortar and e-commerce operations that sell and distribute footwear and apparel from the Company's brand portfolio and other brands. The Wolverine Leathers Division markets pigskin leather for use primarily in the footwear industry.

Lifestyle Group

The Company's Lifestyle Group segment primarily offers Sperry, Stride Rite, Hush Puppies, Keds and Soft Style. Sperry is a global nautical performance and lifestyle brand offering footwear, apparel and accessories to a range of consumers. Sperry also offers sport-specific and athlete-tested performance footwear solutions for sailors, boaters, anglers and multi-water sports enthusiasts. The brand is primarily distributed through lifestyle retailers, as well as through retail stores and Website. Stride Rite is a provider of children's footwear. Stride Rite offers footwear across a range of categories for children less than nine years of age. Stride Rite sells product under its own brand, as well as children's footwear offerings from Saucony, Sperry, Keds, Merrell and other footwear brands through a network of the Company-owned mall-based specialty retail stores and a consumer-direct Website. Stride Rite also distributes children's footwear through department stores, independent retailers, sporting goods chains, mall specialty retailers, Internet retailers and national family footwear stores. In addition to a wholesale and licensed footwear business, the Hush Puppies brand is licensed to third parties engaged in the manufacturing, marketing and distribution of apparel, handbags, eyewear, socks, watches and plush toys sold around the world. Keds is an authentic casual lifestyle brand with a foundation in canvas footwear. The Keds brand targets teen girl consumers through a collection of Champion originals, as well as an assortment of fashion sneakers and slip-ons. The Keds brand's product architecture consists of both core offerings and seasonal iterations featuring updated prints, patterns, materials and constructions. Soft Style is a women's dress and casual footwear brand, with a combination of all-day comfort, trend-right details and feminine style.

Performance Group

The Performance Group segment primarily provides Merrell, Saucony and Chaco. Merrell footwear is offered for outdoors. Merrell footwear products offer a range of styles, from technical hiking and trail-inspired footwear to lifestyle products for more casual outdoor adventures for men and women. Merrell footwear products are sold primarily through outdoor specialty retailers, sporting goods chains, department stores, Internet retailers and catalog retailers. Merrell also markets accessories for men and women, including packs, bags and luggage. Saucony is a performance running brand. Saucony brand offers PowerGrid and PWRGRID+ midsole technologies; Sauc-Fit, ComfortLite, Sock Liner, HydraMAX and ISO-Fit upper technologies, and iBR+ and XT-900 outsole material innovations. Saucony brand offers five categories of footwear products – technical, natural motion, race, trail and lifestyle. Saucony also offers the Total Run System, a line of performance running apparel. Saucony brand's products are distributed primarily through run specialty and sporting goods retailers. The Chaco footwear line focuses primarily on performance sandals and closed-toe products for the outdoor enthusiast, including the Chaco LUVSEAT footbed. The Chaco brand's products are distributed primarily through outdoor and footwear specialty retailers.

Heritage Group

The Heritage Group brand primarily offers Wolverine, Cat Footwear, Bates, Sebago, Harley-Davidson Footwear and HyTest Safety Footwear. The Wolverine brand offers boots and shoes. The Wolverine brand markets footwear in three categories: work and industrial; outdoor sport; and rugged casual. The Wolverine brand is engaged in the development of DuraShocks, MultiShox, Wolverine Fusion and Wolverine Compressor technologies, as well as the development of the Contour Welt line, allows the Wolverine brand to offer a line of footwear. The Wolverine work product line targets industrial workers and focuses on work boots and shoes with protective features, such as toe caps, metatarsal guards and electrical hazard protection. The Wolverine rugged casual and outdoor sport product lines incorporate DuraShocks, Wolverine iCS, and other technologies and comfort features for casual and outdoor sport use. The brand's rugged casual line targets consumers that have active lifestyles. The outdoor sport line is offered for hunters, fishermen and other active outdoor sports enthusiasts. The Wolverine brand also markets a line of work and rugged casual Wolverine brand apparel, and licenses its Wolverine brand for use on eyewear, gloves and socks.

The Company is the global footwear licensee of Caterpillar, Inc., and for the Caterpillar brand. Cat footwear offers a range of footwear, including work boots, casual shoes and women's fashion product - sold through a global distribution network. Cat, Caterpillar, Build For It, Caterpillar Yellow and Power Edge are registered trademarks of Caterpillar, Inc. The Bates brand is involved in supplying footwear to military and civilian uniform wearers. Bates utilizes DuraShocks, Bates iCS, Bates Endurance Performance System and other comfort technologies in the design of its footwear. Bates supplies military footwear to the United States Department of Defense and the military branches of several foreign countries. Bates products are distributed through sporting goods chains, department stores, uniform specialty retailers and catalog retailers. Sebago brand offers handcrafted dress and casual products. The Company offers handsewn Classic penny loafer and Docksides boat shoe. Along with authentic classics, the Sebago brand also offers new, modern footwear silhouettes and apparel and accessories.

Pursuant to a license arrangement with the Harley-Davidson Motor Company, Inc., the Company has footwear marketing and distribution rights for Harley-Davidson branded footwear. Harley-Davidson branded footwear products include motorcycle, casual, fashion, work and western footwear for men, women and children. Harley-Davidson footwear is sold globally through a network of independent Harley-Davidson dealerships and other retail outlets. Harley-Davidson is a registered trademark of H-D U.S.A., LLC. The HyTest product line consists of work boots and shoes that protect against hazards of the workplace, including steel toe, composite toe, metatarsal guards, electrical hazard protection, static dissipating and conductive footwear. HyTest footwear is distributed primarily through a network of independently owned Shoemobile mobile truck retail outlets, which is engaged in the direct sale of the Company's occupational and work footwear brands to workers at industrial facilities, and also through direct sales arrangements with industrial customers.

Company Address

Wolverine World Wide Inc

9341 Courtland Dr NE
ROCKFORD   MI   49351-1002
P: +1616.8665500
F: +1616.8660257

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