Profile: Yahoo! Inc (YHOO.O)
Yahoo! Inc. (Yahoo!), incorporated on March 24, 1995, is a global technology company. Through the Company’s technology and insights, Yahoo! delivers digital content and experiences, across devices and globally. The Company provides online properties and services (Yahoo! Properties) to users, as well as a range of marketing services designed to reach and connect with those users on Yahoo! and through a distribution network of third-party entities (Affiliates). These Affiliates integrate its advertising offerings into their Websites or other offerings (those Websites and other offerings, Affiliate sites). The Company generates revenue from the display of graphical advertisements (display advertising), the display of text-based links to advertisers’ Websites (search advertising), and other sources. Its offerings to users on Yahoo! Properties fall into three categories: Communications and Communities, Search and Marketplaces, and Media. Its offerings are available in more than 45 languages and in 60 countries, regions, and territories. It has properties tailored to users in specific international markets, including the Yahoo! Homepage and social networking Websites, including Meme and Wretch. Effective January 7, 2014, Yahoo Inc acquired Aviate. Effective January 24, 2014, Yahoo Inc acquired Cloud Party Inc. In February 2014, Yahoo! Inc announced the expansion of its Champaign, IL technology hub. Effective February 11, 2014, Yahoo! Inc acquired Wander LLC. Effective February 14, 2014, Yahoo! Inc acquired Distill. Effective May 13, 2014, the Company acquired Meh Labs Inc. Effective July 11, 2014, Yahoo! Inc acquired RayV Inc, a Los Angeles-based provider of video streaming services.
Communications and Communities
The Company’s Communications and Communities offerings, including Yahoo! Mail, Yahoo! Messenger, Yahoo! Groups, Yahoo! Answers, Flickr, and Connected TV, provide a range of communication and social services to users across a range of devices and through its broadband Internet access partners, original equipment manufacturer (OEM) partners and strategic partners. These offerings enable users to organize into groups and share knowledge, common interests, and photos. It offers some services free of charge to its users and also provide some services on a fee or subscription basis. It generates display and search revenue and fees revenue from these offerings.
Yahoo! Mail provides users with online communications functionality, including e-mail, instant messaging and short messaging service (SMS), as well as integrated contacts, calendar and third-party applications written for the mail platform through the Yahoo! Mail Developer Program. In addition to its free e-mail service, for a subscription fee, it offers Yahoo! Mail Plus, an e-mail service, which provides features, such as an interface free of display advertising. Yahoo! Mail is also available on personal computers (PCs), mobile phones, and tablets.
Yahoo! Messenger instant messaging service provides an interactive and personalized way for users to connect, communicate and share experiences on a real-time basis. Yahoo! also offers mobile applications for Yahoo! Messenger, including real-time video chat on mobile devices. It enables Yahoo! Messenger users to chat directly with their Facebook friends without leaving Yahoo! Messenger on iPhone, Android, Blackberry. Yahoo! Groups provides members with shared access to information, such as message archives, photo albums, event calendars, and polls. Yahoo! Answers is a service, which allows users to ask and answer questions on a range of topics on both PCs and mobile devices. Flickr is an online photo management and sharing service, which makes it easy for users to upload, store, organize, and share their photos. In addition to the basic service, Flickr offers a fee-based service with unlimited storage, uploads, and an advertising-free browsing and sharing interface. Yahoo! offers mobile applications for Flickr, on both iPhone and Android devices. Yahoo! Connected TV is available on television brands, including LG, Samsung, Sony, Toshiba and VIZIO. It also has social properties tailored to users in specific international markets, which include blogging and social networking Websites, such as Wretch in Taiwan and Meme in Argentina, Brazil, Mexico, Taiwan, Indonesia, India and the Philippines.
Search and Marketplaces
The Company’s Search and Marketplaces offerings are designed to answer users’ information needs on the search results pages and across Yahoo!. Its Search offerings, including Yahoo! Search and Yahoo! Local, are available free to users and often serve as the starting points from which its users navigate the Internet and discover content. Yahoo! Search provides users with a free search capability offering search results ranked and organized based on relevance to each user’s search query. Sponsored search results are a subset of the overall search results and provide links to paying advertisers’ Web pages.
While Microsoft provides the algorithmic search results under the Search Agreement, Yahoo! develops and launches features around the results. These features include search direct, contextual search results, site filters and related topic suggestions. Yahoo! offers Yahoo! Search experiences and applications across connected devices, including PCs, tablets and mobile phones. Yahoo! Local offers users local and hyperlocal news, business listings, events and deals and is integrated with Yahoo! Maps. In addition, users can access related content, such as recommendations, user reviews and photos about a business listing. It generates revenue from listing fees and location targeted display advertising.
The Company’s Marketplaces offerings and services include Yahoo! Shopping, Yahoo! Travel, Yahoo! Real Estate, Yahoo! Autos, and Yahoo! Small Business. On these properties, users can research specific topics, products, services or areas of interest by reviewing and exchanging information, obtaining contact details or considering offers from providers of goods, providers of services, or parties with similar interests. It generates revenue from listing fees, transaction fees, and display and search advertising on these properties, as well as from the subscription fees, which it charges for hosting Websites for its customers, fees that it charges for registering domains, and fees that it charges for services it provides to small businesses seeking to maintain a Website. It also has properties tailored to users in specific international markets, such as Asian markets, which allow prospective buyers and sellers to enter into an online auction for goods for which it earns a posting and transaction fee. Monday in Taiwan is one such property.
The Company’s Media offerings are designed to engage users with online content and services on the Web. It offers these services free of charge to its users. On its Media properties, it generates revenue from display and search advertising and from fee-based services. Its media properties are also available in mobile-optimized versions for display on mobile phones and tablet devices. Its Media properties and services include Yahoo! Homepage, Yahoo! News, Yahoo! Sports, Yahoo! Finance, My Yahoo!, Yahoo! Toolbar, Yahoo! Entertainment & Lifestyles, Livestand from Yahoo!, IntoNow from Yahoo! and Yahoo! Contributor Network.
Yahoo! Homepage is a navigation hub and starting point for entering into Yahoo! Properties and the Internet, through a PC or mobile device. Yahoo! Homepage brings together information and functionality from across the Web, giving users one place to search, preview and access everything. Yahoo! News provides stories from the news agencies, which are aggregated by its editorial team with video, text, photos, and audio. Yahoo! Sports offers free fantasy games, original editorial content, real-time statistics, scores and game updates, broadcast programming, integrated shopping, and online sports communities. Yahoo! Sports offers mobile applications for specific areas of interest to its users, such as Yahoo! Fantasy Football, which was available on televisions, PCs, mobile devices, and tablets, along with sports content through its Yahoo! Mobile application, Yahoo! Sportacular and Yahoo! Fantasy Sports.
Yahoo! Finance provides a range of financial data, information, and tools, which help users make informed financial decisions. The content is provided through its relationships with several third-party providers. Some of these providers pay a fee when a user is referred from Yahoo! Finance to their Websites. Some financial content, such as analyst research reports, is also available to users for a fee. MarketDash, a mobile application from Yahoo! Finance is available on iPhone, Android and iPad devices.
My Yahoo! is a personalized start page, which gives registered users the ability to customize their pages with information around the Web. Yahoo! Toolbar is a Web browser add-on, which enables users to access and preview Yahoo! Properties and third-party content through applications from anywhere on the Web. Yahoo! Entertainment & Lifestyles represents a collection of properties, which provides users with information, and other engaging content centered on culture-related themes and activities with sites, such as Yahoo! Movies, Yahoo! Music, Yahoo! Games, and Yahoo! TV. In addition, its Media properties also include Websites devoted to specialty topics, such as Yahoo! Health, Yahoo! Education, Yahoo! Weather, omg! (celebrity news) and Shine (women’s lifestyles). In November 2011, it launched Livestand from Yahoo!, which is a personalized living magazine application for the iPad. Livestand combines content from more than 100 third-party publishers and Yahoo!’s own media network. Many Yahoo! original content sites have specialized publications available only on Livestand, including Yahoo! Scene (Entertainment), In the Money (Finance), Yahoo! Today (homepage), Shine from Yahoo! (women’s lifestyles) and The Thread (Fashion).
IntoNow from Yahoo! is available on iPhone, Android and iPad devices. IntoNow identifies what users are watching, whether live or recorded; shows related content and personalized recommendations, and enables discussions with friends. Yahoo! Contributor Network is a platform allowing users to publish their creative content on Yahoo!. The Yahoo! Contributor Network is an evolution of the Associated Content platform.
Advertiser and Publisher Offerings and Services
The Company offers advertisers targeted solutions (such as interest-based and search retargeting) about their customer base, and tools. Its digital ad formats includes the Yahoo! Mail Login Page with Smart Ads for Video and Living Ads in Livestand. The Right Media Exchange is Yahoo!’s ad platform for digital advertising companies, including differentiated ad networks, direct advertisers in its non-guaranteed marketplace, data providers, technology innovators, and global agencies. It generates revenue by providing marketing services to advertisers across Yahoo! Properties and Affiliate sites. Its marketing services include display advertising, search advertising, listing-based services, and commerce-based transactions.
Developers and Platform Offerings
The Company provides software and platform offerings for third-party developers, advertisers, agencies, publishers and designers. It hosts events globally to support its developer community, such as Open Hackdays and Hack U’s (for universities). Its Yahoo! Developer Network’s (YDN) goal is to be the hub for the digital media developer community. The ecosystem is composed of independent software vendors, publishers, advertisers, agencies, and designers. The YDN site allows the community to socialize, build and learn tools, documentation, support and resources.
Yahoo! Application Platform (YAP) is an application platform that third-party developers use to create experiences that will function across the Yahoo! network and beyond. Yahoo! Mail Developer Program (YMDP) provides Yahoo! and third parties with the ability to create applications that enhance the mail experience through a well-documented set of APIs. As of December 31, 2011, there were more than 20 applications available to Yahoo! Mail users. Yahoo! Updates allows developers and publishers to syndicate user-generated actions from Yahoo! on their Websites and vice versa, integrating social data and actions into new applications and services. Yahoo! Updates is available for commercial and non-commercial use by developers. Yahoo! PlaceFinder is a geocoding Web service, which helps developers make their applications location-aware by converting street addresses or place names into geographic coordinates (and vice versa).
The Company competes with Facebook, Google, Microsoft, AOL and DoubleClick Ad Exchange.
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