Profile: Yandex NV (YNDX.O)
26 May 2016
Yandex N.V. (Yandex), incorporated on June 1, 2004, is an Internet and technology company, and operates an Internet search engine. The Company' s segments include Search and Portal, offers a range of services in Russia, Ukraine, Belarus and Kazakhstan, among which are search, location-based, personalized and mobile services, that enable the Company's users to find relevant and objective information to communicate and connect over the Internet, from both their desktops and mobile devices; E-commerce, which includes Yandex.Market e-commerce gateway service that gives retailers an additional platform to reach customers seeking specific retailer, product or price information; Classifieds, which includes online advertising and listing services, and Taxi, which offers online transportation service delivered through Yandex and Taxi operates in approximately 10 cities across Russia and in Minsk, Belarus. The Company also operates Experimental businesses, which includes media services (including KinoPoisk, Yandex.Music, Yandex.Radio, Yandex.Tickets and Yandex.Afisha), Yandex Data Factory, discovery services (including Yandex Zen and Yandex Launcher), and search and portal in Turkey.
The Company offers a range of applications for mobile devices running iPhone operating system (iOS), Android and Windows Phone operating systems. The applications include Yandex.Navigator, Yandex.Maps, Yandex Browser and Yandex.Search. Other applications include Yandex.Metro, Yandex.Transport, KinoPoisk, Yandex.Mail, Yandex.Weather, Yandex.Market, Auto.ru, Yandex.Disk, Yandex.Music, Yandex.Timetables, Yandex.Translate and Yandex.Taxi. Its services and applications are also distributed by a limited number of original equipment manufacturers (OEMs), retailers, browser makers and telecom operators in Russia. The Company offers advertisers both text-based advertising and display advertising. Text-based advertisements are targeted to the particular user query on its search engine result pages, and on search result pages of its partners, as well as to the content of a particular Website or Webpage being viewed, or to user behavior or characteristics. Display advertisements consist of graphical and programmatic advertisements that appear on specific pages.
Yandex.Direct is the Company's auction-based advertising placement service. Yandex.Direct lets advertisers deliver text-based advertisements targeted at particular search queries or content on Yandex Websites or third-party Websites in the Yandex Advertising Network. Yandex.Direct features an automated, online sign-up process that enables advertisers to create and launch their advertising campaigns. Its Web analytics tool, Yandex.Metrica, is a Web analytics system in Russia.
Search and Portal
The Yandex Search engine offers access to a range of information available online. The Company utilizes linguistics, mathematics and statistical analysis to develop algorithms that extract, compile, systematize and present relevant information to users. Its organic search results are ranked by computer algorithms based on relevance and it segregates organic results from paid results to avoid confusing its users. The anti-spam protection detects and downgrades pages with low informational content, made-for-advertising and doorway sites, pages with pop-under banners, content farms and scraped-content pages. The Company supplements the results from its Web index with results from its parallel search system, which blends listings from all available Yandex specialized and vertical searches according to their relative relevance, such as Yandex.Images and Yandex.Video, Yandex.News and Yandex.Maps, among others.
The Company offers personalized search that provides search suggestions, as well as search results that are aligned with individual interests of its users. Its news aggregation and information service, the online news aggregation service in Russia, provides a media overview for its users. It aggregates and presents local, national and international news from approximately 6,700 news sources across the world. Yandex.Maps provide detailed maps of over 1,100 cities and towns in Russia and approximately 20 cities in Ukraine, Kazakhstan and Belarus, as well as a detailed map of Turkey and satellite images of the whole world. In addition to graphical maps, it offers satellite images and hybrid maps (an amalgamation of satellite images and graphic maps), panoramic views, public transportation routes and driving directions in browsers and mobile device applications. Yandex.Maps is also available through application programming interfaces (APIs), which allow Web developers to embed and use interactive maps in third-party Websites, as well as to add extra layers of information.
The Company offers Yandex.Navigator, a mobile application, which provides turn-by-turn navigation. It incorporates a voice input function and a set of voice commands that allow users to interact with the application without touching the screen. The Yandex.Transport mobile application provides users with real-time data on public transport in various Russian cities. The Yandex.Parking mobile application allows drivers to find available spots in partner parking spaces and pay for them right from the application. Its Geo-Direct Business Directory service enables advertisers to pay for premium placement.
The Yandex.Mail provides users with an access to their e-mail accounts. Its features include threaded and unthreaded views; direct access to Yandex.Disk, Yandex.Money and other Yandex services; auto-tagging, which automatically recognizes and tags certain types of e-mails; smart preview, which allows its users to see the first line of any e-mail in their inbox without having to open it, and Address Book, which recognizes both Latin and Cyrillic transliterations of names, and aggregates all e-mails from the same sender regardless of the language used. Yandex.Mail also features an unsubscribe button allowing users to opt out from mailing lists in a single click. Its Yandex.Mail application is available to Android and iOS users. It allows users to work with multiple e-mail accounts, filter and sort e-mails using Marker, its machine-learning technology that can recognize an e-mail type, and compose e-mails offline, and offers a range of other features. Its mobile push-email technology allows for the instantaneous delivery of new e-mails to mobile inboxes. Its Yandex.Disk service is a cloud-based storage service that allows users to upload, store, read and share files in various formats and sizes. Users can store photos, videos or documents online so that they can be accessed devices, such as personal computer (PC), laptop, tablet or smartphone. The Yandex.Disk mobile application is available for iOS, Android-based and Windows Phone smartphones.
The Company's Yandex.Weather service allows its users to monitor weather conditions across the globe. The Company offers hyperlocal weather information based on its weather forecasting technology, Meteum. It gives forecasts for areas as local as specific parts of a city or even individual buildings. Yandex.Weather calculates a new forecast every time a user consults the service. It determines a person's position down to their current geographic coordinates and shows a fresh forecast. The new Yandex.Weather service offers hyperlocal weather forecasts for people living in approximately 40 regions of Russia and is available on desktop, as well as through applications for iOS and Android.
The Company's homepage provides a gateway to the means of information available online. Users can find answers to their explicit questions through its search box, as well as to their implicit questions through current news, weather and road traffic reports, television and movie schedules, and other services, presented on its home page. The Company also offers localized homepages for specific geographic markets. Its Yandex Browser allows surfing over the Internet. After typing a search in the browser's smartbox, the user can see a snippet about what they are searching for a thing, a product, a person or an event. The Company's browser also provides its language translation capabilities; able to resume interrupted file downloads; has an automatically generated tableau menu; synchronization of bookmarks and history between desktop and mobile versions, and quick call capability, among other things. It offers mobile versions of Yandex Browser for iOS and Android smartphones and tablets.
The Company's Yandex.Market e-commerce gateway service gives retailers an additional platform to reach customers seeking specific retailer, product or price information. Product search on Yandex.Market is designed to deliver relevant shopping results to its users. Retailers submit their product catalogs and price lists to the Company in a structured online format, enabling it to provide detailed information in response to relevant user queries, either through its search engine or its Yandex.Market service. Yandex.Market, incorporates its recommendation technology, which is used across other Yandex products and provides users with personal product recommendations. Yandex.Market provides product information, price comparisons and consumer generated reviews of products and online retailers. It features approximately 90 million offerings in over 2,000 product categories from approximately 19,000 participating retailers.
Yandex.Delivery aggregates a range of third-party delivery carriers, courier services, pick-up points and automated self-service kiosks to accommodate delivery of goods across Russia. Its retailer customers can utilize software to display delivery options, including price and time of delivery on their Website.
Yandex's Classifieds business unit includes Auto.ru, Yandex.Auto, Yandex.Realty, Yandex.Jobs and Yandex.Travel. Auto.ru is the automobile-related Russian Website with approximately 20 million monthly visitors and over 60 million monthly visits. Auto.ru allows users, both private individuals, as well as auto dealers, to post listings of automobiles, motorcycles and commercial vehicles. Auto.ru offers a range of filters that allows potential buyers to find the exact item they are looking for. Auto.ru is also available on mobile through the mobile Web and as applications in iOS and Android. Yandex.Realty is its real estate classifieds service, acting as both an aggregator of advertisements from other Websites and a place where private individuals and realtors can place their listings directly. The service provides listings for both sale and rental of apartments, rooms, houses and vacation homes. Yandex.Realty is also available as an application for iOS and Android.
Yandex.Jobs is a service for job seekers that is available as a mobile application for Android and iOS. Yandex.Travel allows users to search for a vacation using multiple criteria. It provides information, such as hotel reviews that it generates using its fact extraction technology.
Yandex.Taxi is a transportation service. It offers services in Moscow, Saint Petersburg, and other cities. The Company operates its service in approximately 10 cities across Russia, including Yekaterinburg, Perm, Novosibirsk, Samara, Sochi and many others.
The Company's Media services unit consists of a range of services that provide its users with streaming audio and video, entertainment and hyperlocal weather data. It includes KinoPoisk.ru, Yandex.Music, Yandex.Radio, and Yandex.Afisha and Yandex.Tickets. KinoPoisk.ru. is a Russian language Website dedicated to movies, television programs and celebrities. The service allows users to read user-generated film reviews, discover the most popular movies, watch trailers, get movie news and personalized recommendations, as well as show times and tickets. Its new version of KinoPoisk is focused on the online cinema concept, aggregating licensed video content from various Russian online cinemas. Yandex.Music is its music streaming service, which is offered as both a Web service and an application for over three mobile platforms. It offers millions of tracks from both global publishers and indie groups. Its tool helps users navigate a range of songs and albums, as well as to discover new music. The Web version is accessible free of charge, while the mobile application offers music streaming and various additional functions, including music downloads, for a monthly fee after a trial period.
Yandex.Radio is a media player service, which allows users to listen to music that suits their tastes and current activity. It shares the latter's catalog of approximately 20 million tracks. Yandex.Afisha (playbill) allows user to select entertainment from a range of options. The service provides its users an opportunity to buy tickets to cinemas, theaters and concerts online. It incorporates personalized recommendations and operates in over 40 cities across Russia.
The Company competes with Google, Mail.ru, Microsoft, Yahoo!, Begun, Facebook, Twitter, Odnoklassniki, My World services, Gett, Uber, Aliexpress, Avito, CIAN and Drom.ru.
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