Profile: YuMe Inc (YUME.N)
27 Jun 2016
YuMe, Inc. (YuMe), incorporated on December 16, 2004, is an independent provider of multi-screen video advertising technology, connecting brand advertisers, digital media property owners and consumers of video content across a range of Internet-connected devices. The Company operating segments include Domestic and International. The Company offers advertising customers end-to-end marketing solutions by combining data-driven technologies with deep insight into audience behavior. The Company also offers demand-side platform (DSP), called YuMe for Advertisers, to find relevant audiences and deliver targeted advertising, and a supply-side platform (SSP), called YuMe for Publishers (YFP 5.0), which helps aggregate audiences, define audience characteristics and offer monetization opportunities for digital media property owners. The Company's technologies serve the specific needs of brand advertisers and enable them to find and target brand-receptive audiences across a range of Internet connected devices and digital media properties. The Company's software is used by digital media properties to monetize professionally-produced content and applications.
The Company's digital video advertising solutions are purpose-built for brand advertisers, advertising agencies and digital media property owners. Through a platform of embedded software, data science, machine-learning algorithms and programmatic tools the Company delivers television (TV)-scale video advertising campaigns to brand-receptive digital audiences. It aggregates its audiences across a range of Internet-connected devices, which include personal computers, smartphones, tablets, set-top boxes, game consoles and Internet-connected televisions, by providing global digital media property owners with software that monetizes their professionally produced content and applications with the Company's advertising campaigns. The Company embeds its YuMe Audience Aware Software Development Kits (YuMe SDKs) as part of online and mobile Websites and applications. The Company's YuMe SDKs enables delivery of video advertisements, advertisements and experiences built on video, interactivity and Web elements. Its YuMe SDKs collect data needed to drive its audience targeting and advertisement placement algorithms.
The Company's YuMe Placement Quality Index (PQI) is a set of scoring and targeting algorithms that use data collected by its YuMe SDKs to enhance video advertising, targeting and performance across digital media properties. The algorithms analyze data from the YuMe SDKs, such as viewership, video completion rate, player size, player location, content relevancy, and campaign objectives. Its PQI is extensible to include other measures as it determines their relevancy. First party data collected directly by YuMe, second party data, such as publisher registration data, and third party data, such as anonymized cookie-based data licensed from data providers, can be used together or separately to inform the PQI algorithms.
The Company's Audience Amplifier is a data-driven audience measurement, modeling and segmentation engine that delivers relevant addressable audiences at scale. Audience Amplifier is a cross-platform predictive planning tool that finds addressable brand-receptive audiences across a fragmented ecosystem. While not cookie dependent, Audience Amplifier integrates learning and data from various sources, including PQI, its YuMe SDKs, its opt-in audience surveys, and second and third party data to model the cross-platform brand-receptive audience that meets specific advertiser objectives. Its platform delivers PQI targeted ad campaigns, measures effectiveness based on data supplied by the YuMe SDKs and feeds that effectiveness data to Audience Amplifier, which in turn optimizes the audience targeting model for those campaigns. Audience Amplifier correlates campaign performance with PQI information to create additional audience models.
The Company competes with Hulu, Google and Facebook.
1204 Middlefield Rd
REDWOOD CITY CA 94063-2059
Company Web Links
- BRIEF-Yume director files lawsuit, seeks access to certain of co's books and records
- BRIEF-Yume No Machi Souzou Iinkai Delis Corporation buys 51 pct stake in Delis Corp
- BRIEF-Yume No Machi Souzou Iinkai announces business alliance with LINE Corporation
- BRIEF-YuMe Inc comments on report issued by Institutional Shareholder Services
- BRIEF-Viex urges YuMe stockholders to elect its two nominees to board