Profile: Zillow Group Inc (Z.O)
24 Oct 2016
Zillow Group, Inc., incorporated on July 25, 2014, operates the real estate and home-related information marketplaces on mobile and the Web, with a portfolio of brands and products to help people find information about homes and connect with local professionals. The Company's brands focus on all stages of the home lifecycle: renting, buying, selling, financing and home improvement. The Company's portfolio of consumer brands includes Zillow, Trulia, StreetEasy, Bridge Interactive and HotPads. In addition, it provides advertising services to real estate agents and rental and mortgage professionals. The Company also owns and operates a number of brands that offer technology solutions to real estate, rental and mortgage professionals, including DotLoop, Mortech, Diverse Solutions and Retsly. The Company's database includes over 110 million homes in the United States, including homes for sale, homes for rent and homes not on the market.
Advertising products and services
The Company provides advertising products and services for real estate, rental, mortgage and home improvement professionals that enable them to create and promote useful content for consumers. The Company's Premier Agent program offers a suite of marketing and business technology solutions to help real estate agents grow their businesses and personal brands. The program has approximately three tiers of participation: Premier Platinum, Premier Gold and Premier Silver. All tiers of Premier Agents receive access to a dashboard portal on its Website that provides individualized program performance analytics, as well as its personalized Website service, and its customer relationship management (CRM) tool that captures information about each contact made with a Premier Agent through its mobile and Web platforms.
The Company's Trulia real estate products are primarily sold on a fixed fee subscription basis, and include Trulia Local Ads, Trulia Mobile Ads, Trulia Pro with featured listings and Trulia Seller Ads. Trulia Seller Ads enable real estate professionals to generate leads from consumers interested in selling their homes. In its mortgages marketplace, consumers request free, personalized quotes in response to their submission of limited anonymous data, such as specific loan amount, zip code, purchase price or estimated home value and credit score. The Zillow Group Rentals is a marketplace for consumers and suite of tools for rental professionals. The Zillow Group Rentals includes listing distribution across Zillow, Trulia and HotPads. The Company's display advertising primarily consists of graphical mobile and Web advertising sold on a cost per thousand impressions basis. It offers customers display advertising opportunities on its mobile applications through display ads that are optimized for the mobile experience, on its home page, and on individual Web pages, through graphical displays and text links.
Information products and services
The Company provides consumers with information products and services to enable them to make intelligent decisions about homes. A Zestimate is its estimated market value of a home. The Company generates Zestimates using a range of information, including physical attributes, such as location, lot size, square footage, number of bedrooms and bathrooms, and other details; Tax assessments, which includes property tax information, actual property taxes paid, exceptions to tax assessments and other information provided in the tax assessors' records, and Prior and current transactions. Zillow Digs is the hub for home improvement and design on Zillow. The Company's consumers browse design ideas for a range of rooms, budgets and styles. The product tag provides retailer information, pricing and the link to purchase the item. Additionally, Zillow Digs Estimates give consumers the estimated cost of thousands of real bathrooms and kitchens in Zillow Digs' portfolio of photos and are computed using Zillow’s algorithm, which includes real-world data from local contractors, such as size, materials, finish level, and regional labor and material rates.
The Company provides a range of sale and rental listings through relationships with real estate brokerages, real estate listings aggregators, multiple listing services, apartment management companies, homebuilders and other third parties. In addition, the Company provides consumers with access to home listings, such as its Make Me Move listings, which are a homeowner's posted price, at which they would be willing to move. It presents consumers with ratings and contact information for the listing agent and local buyer's agents alongside home profiles and listings for homes to assist them in evaluating and selecting the real estate agent suited for them. The Zillow Advice section of its Zillow.com Website and Trulia Voices section of its Trulia.com Website capture questions and discussion topics from its users, both consumers and real estate, rental, mortgage, and home improvement professionals.
Zillow Group Inc
1301 2nd Ave Fl 31
SEATTLE WA 98101-0003