Profile: Zillow Group Inc (Z.O)
24 Mar 2017
Zillow Group, Inc., incorporated on July 25, 2014, operates real estate and home-related information marketplaces on mobile and the Web, with a portfolio of brands and products to enable people find vital information about homes and connect with local professionals. The Company's brands focus on various stages of home lifecycle, including renting, buying, selling and financing. The Zillow Group portfolio of consumer brands includes real estate and rental marketplaces Zillow, Trulia, StreetEasy, HotPads and Naked Apartments. In addition, it works with various real estate agents, lenders and rental professionals. The Company also owns and operates various brands for real estate, rental and mortgage professionals, including Mortech, dotloop, Bridge Interactive and Retsly. As of December 31, 2016, the Company had published more than 2.6 million reviews, including more than 2.3 million reviews of local real estate agents and approximately 336,000 reviews of mortgage professionals submitted by its users on Zillow.
Advertising Products and Services
The Company provides advertising products and services for real estate, rental and mortgage professionals that enable them to create and promote content for consumers. Its Premier Agent program offers a suite of marketing and business technology products and services to help real estate agents manage their advertising needs. All Premier Agents receive access to a dashboard portal on its Website that provides individualized program performance analytics and its customer relationship management (CRM) tool that captures information about each contact made with a Premier Agent through its mobile and Web platforms. The Company supports Trulia Premier Agent products, which include Trulia Seller Ads, which enable real estate professionals to generate leads from consumers interested in selling their homes.
The Premier Agent Application enables agents to manage their incoming contacts from Zillow and Trulia, as well as the ability to manage their listings, reviews and their profile on Zillow and Trulia. Premier Agent Application also includes a feature to provide the ability to automatically add and manage leads from third party sources. Through its mortgage advertising platform, Long Form, consumers answer a series of questions to find a local lender, and mortgage professionals receive contacts based on data, such as location and customer reviews. The Company also offers its Custom Quotes mortgage marketing platform for lending institutions to display their mortgage rates directly to consumers shopping for purchase and refinance rates. In Custom Quotes, consumers request personalized quotes in response to their submission of limited anonymous data, such as specific loan amount, purchase price or estimated home value, and credit score.
The Company's Long Form and Custom Quote services are operated by its subsidiary, Zillow Group Mortgages, Inc., a licensed mortgage broker. Zillow Group Rentals is a marketplace for consumers and suite of tools for rental professionals. Zillow Group Rentals includes listing distribution across Zillow, Trulia and HotPads, reaching various rental shoppers each month. Zillow Rent Connect advertisers gain access to the technology and marketing platform that connects rental properties with consumer contacts. Its display advertising primarily consists of graphical mobile and Web advertising. The Company offers customers display advertising opportunities on its mobile applications through display advertisements that are optimized for the mobile experience, on its home page, and on individual Web pages, through graphical displays and text links.
Information Products and Services
The Company provides consumers with information products and services to enable them to make decisions about homes. Its Zestimate and Rent Zestimate valuations are computed using complex algorithms that the Company has developed. The Company generates Zestimates using a range of information, including physical attributes, tax assessments, transactions and user data. The Company uses automated valuation models that apply algorithms to analyze its data to identify relationships within a specific geographic area between home-related data and actual sales prices. Home characteristics, such as square footage, location or the number of bathrooms, are given weights according to their influence on home sale prices in each specific geographic area over a specific period of time, resulting in a set of valuation rules, or models, that are applied to generate each home's Zestimate.
A Rent Zestimate is its estimated monthly rental price of a home, computed using automated valuation models. The Company estimates rental prices on homes, including apartments, single-family homes, condominiums and townhomes. Its Rent Zestimates are updated daily. The Company provides consumers and real estate professionals with a set of home-related information. Through its mobile applications and Websites, users can access information about homes, including value information, such as Zestimate, Zestimate Forecasts, Rent Zestimate and Estimated mortgage payment; home details, such as bedrooms, bathrooms, lot size, county and parcel number; neighborhood information, including school district, elementary school, middle school and high school; for sale listing details, including price, listing agent information, listing brokerage information, property type and property features, and open house dates and times, and rental listing details, such as building name and number of stories, rent amount and lease terms, and application and deposit fees.
Consumers and real estate professionals can update property information by adding home photos and personalized information regarding the neighborhood or school district. Its map-based user interface enables its users to search, navigate and zoom to areas of interest, and find and compare home information from a range of homes, neighborhoods, cities, counties and other geographical regions. The Company provides for sale and rental listings through relationships with real estate brokerages, real estate listings aggregators, multiple listing services, apartment management companies, home builders and other third parties. In addition, the Company provides consumers with access to home listings, such as its Make Me Move listings, which are a homeowner's posted price at which they would be willing to move. The Company also shows listings, including for sale by owner, pre-market inventory, including its Coming Soon listings, and rental listings. The Company presents consumers with ratings and contact information for the listing agent and local buyer's agents alongside home profiles and listings for homes to assist them in evaluating and selecting the real estate agent suited for them.
The Company also provides an online professional directory for consumers to search and contact real estate professionals that they might wish to engage. Its directory includes profiles of real estate professionals, including ratings and reviews provided by its users, allowing consumers to evaluate these agents based on various criteria, including neighborhood specialization and number of listings. In the Company's mortgages marketplace, consumers can answer a series of questions to find a local lender, and mortgage professionals receive contacts based on data, such as location and customer reviews, or consumers can anonymously request personalized mortgage quotes from consumer-rated-and-reviewed mortgage professionals. Consumers can then choose to contact those mortgage professionals at their discretion. The Company operates a suite of mobile real estate applications across various mobile platforms. Its mobile real estate applications provide consumers and real estate, rental and mortgage professionals with location-based access to its products and services, including Zestimates, Rent Zestimates, for sale and rental listings and home-related data. The consumer can call a real estate professional through its mobile applications to get information or schedule a showing.
Zillow Group Inc
1301 2nd Ave Fl 31
SEATTLE WA 98101-0003
Company Web Links
- BRIEF-Zillow Group says on Feb 9 jury returned a verdict finding that co had infringed VHT's copyrights in images displayed or saved to digs site - SEC filing
- BRIEF-Zillow Group reports Q1 loss per share $0.13
- U.S. securities class actions soar to two-decade high
- U.S. securities class actions soar to two-decade high
- BRIEF-Zillow Group entered settlement agreement with U.S. Department of Labor that will resolve DOL's compliance review