Profile: ZipRealty Inc (ZIPR.OQ)
13 Mar 2014
ZipRealty, Inc., incorporated on January 25, 1999, is a provider of technology and online marketing capabilities in the residential real estate brokerage industry. The Company offers Internet-enabled, technology and access to information that real estate professionals can combine with their own local knowledge and personal knowledge to offer an start-to-finish experience to their clients. Its technology and online marketing products serve its full-service, owned-and-operated residential real estate brokerage business. The Company conducts its owned-and-operated brokerage in 20 markets nationwide: Baltimore, MD, Washington, D.C., Boston, MA, Chicago, IL, Dallas, TX, Los Angeles, CA, Orange County, CA, Phoenix, AZ, Sacramento, CA, San Diego, CA, the San Francisco Bay area, CA, Seattle, WA, Las Vegas, NV, Houston, TX, Orlando, FL, Austin, TX, Denver, CO, Richmond, VA, Westchester County/ Long Island, NY, and Portland, OR. As of December 31, 2011, the Company’s markets in its owned-and-operated brokerage and Powered by Zip network are served by almost 1,900 local, licensed real estate agents. Through its Website, www.ziprealty.com, provides a step-by-step approach to guide consumers through the home buying and selling process.
Access to comprehensive MLS home listings data
The Company provides direct Internet access to the most comprehensive and updated information on home listings available, including pictures, from the local Multiple Listing Services MLSs. The Company shows show listings from all broker participants in the MLSs. Users can search for homes based upon numerous criteria, including city, zip code, price, square footage, number of bedrooms and bathrooms, map geography, school district, distance from a specified address, and other characteristics and amenities such as lot size, whether a home has a fireplace or central air conditioning, and numerous other features.
Cutting-edge mobile applications for on-the-go information
Through its mobile applications for the iPhone, iPad, iPod Touch and Android platforms, the Company provides its registered users mobile access to their ziprealty.com accounts, to the data and tools that are available on its website, and to other tools that enable them to search for homes on-the-go. The mobile applications display location-based search results and related information on Google Maps, including homes on the market in the vicinity, and a list of recently sold homes in the area and their sale prices. The applications provide access to third-party home value estimates and to local real estate professionals with one click. Users can begin new geo-targeted searches for homes that meet their unique home-buying criteria like price range, number of bedrooms or bathrooms, and property type.
Email alerts on new listings
One of the Company’s consumer Website tool is its email alert feature, which allows consumers to receive an automatic email notification each time a property that meets their desired search criteria is made available on the local MLSs. The Company sends automatic email notifications of changes to listings that clients have saved. The email alert tool is interactive with one click the consumer can login to see more detailed information on the home, schedule a visit with one of its agents to see the home, or send an email to one of its agents requesting more information about the property. The Company’s number of email alert messages averaged over 52.2 million per month during the year ended December 31, 2011.
Neighborhood data and related compelling content
In addition to the MLS data, the Company’s system is designed to provide users with access to a broad range of information about their potential home without having to rely on a real estate professional or other party to provide that information to them. The Company’s Website provides several tools to help users educate themselves during the process, including relevant neighborhood data such as population, comparable home sales, average income, education level, occupation mix, cost of living, crime statistics, weather, school district information, maps and driving directions. The Website displays compelling spatial information, including school district boundaries, neighborhood boundaries and parcel boundaries, in addition to mapping contextually relevant information such as schools, transit stations and businesses.
Online images and virtual tours
For clients who are selling homes, the Company offers virtual home tours and photos of its home listings. In addition to the customary single photo, in select markets it has the ability to post multiple property photos from the local MLSs, giving home buyers a more robust search experience, and enabling them to better research homes before deciding whether to visit them.
The clients need to click on a button when viewing information about a home on its Website and enter in their phone number and what days and times they would prefer to see the home. The Company contacts the listing agents and organize the visits. Alternatively, clients can contact their ZipRealty agent by telephone or email to schedule a visit.
Through its Website, users can access interactive resources such as social networks, user communities and feedback systems to connect with others about the housing market and their own residential real estate transactions. Its ZipCommunity message board provides a place for its registered users to post their own observations and questions and to chat with the real estate professionals in our owned-and-operated brokerage and Powered by Zip network.
The Company’s Website provides for home buyers to schedule visits of properties they would like to see. Home buyers need only to click on a button when viewing information about a home on its website and enter in their phone number and what days and times they would prefer to see the home, and visits can then be organized with the listing agents.
The Company through its Website allows clients to input all of the relevant information into its offer form. ZipRealty, Inc. then fills out the paperwork and obtains signatures from, and submits the offer on behalf of, its client.
The Company competes with Prudential Financial, Inc., RE/MAX International Inc. and Realogy Corporation,, Coldwell Banker, Better Homes and Gardens and NRT Incorporated, Market Leader, Inc. Move, Inc., Zillow, Inc., Trulia, Inc. and Yahoo! Inc.,
Suite 300, 2000 POWELL STREET
EMERYVILLE CA 94608