Profile: Zale Corp (ZLC.N)
9 Dec 2013
Zale Corporation, incorporated on April 26, 1991, through its wholly owned subsidiaries, is a retailer of fine jewelry in North America. The Company operates in three segments: fine jewelry, kiosk jewelry and all other. As of July 31, 2012, the Company operated 1,124 specialty retail jewelry stores and 654 kiosks located mainly in shopping malls throughout the United States, Canada and Puerto Rico. The Company’s fine jewelry segment consists of five brands: Zales Jewelers, Peoples Jewellers, Zales Outlet, Mappins Jewellers, and Gordon's Jewelers The Company’s kiosk jewelry operates under the brand names Piercing Pagoda, Plumb Gold, and Silver and Gold Connection (collectively, Piercing Pagoda) through mall-based kiosks. The Company provides insurance and reinsurance services for various types of insurance coverage, which is marketed primarily to its private label credit card guests, through Zale Indemnity Company, Zale Life Insurance Company and Jewel Re-Insurance Ltd.
Each brand specializes in fine jewelry and watches, with merchandise and marketing emphasis focused on diamond products. Zales Jewelers is the Company's national brand in the United States providing moderately priced jewelry to a range of guests. Zales Outlet operates in outlet malls and neighborhood power centers and capitalizes on Zales Jewelers' national advertising and brand recognition. Gordon's Jewelers is a value-oriented regional jeweler. Peoples Jewellers, Canada's fine jewelry retailer, provides guests with shopping experience. Mappins Jewellers offers Canadian guests a selection of merchandise from engagement rings to fashionable and contemporary fine jewelry.
The Company has extended its reach of certain brands through the use of its Webstores, mobile devices and social media to provide its guests access to its brands wherever and whenever they choose. In addition, the Company offers its guests the option to purchase warranty coverage on substantially all of its merchandise in Fine Jewelry. The Company also offers repair services to guests who do not purchase warranty coverage. Zales Jewelers (Zales), the Company's United States based flagship, is a brand name in jewelry retailing in the United States, operating 639 stores in 50 states and Puerto Rico with an average store size of 1,681 square feet. Gordon's Jewelers (Gordon's) operates 147 stores in 27 states and Puerto Rico with an average store size of 1,534 square feet.
The Company’s Zales brand is positioned as the Diamond Store emphasizing on diamond jewelry, especially in the bridal and fashion segments. Zales and Gordon's combined revenues accounted for 60% of the Company's total revenues during the fiscal year ended July 31, 2012 (fiscal 2012). Both brands operate as multi-channel retailers and serve Internet guests through the e-commerce sites www.zales.com and www.gordonsjewelers.com, which accounted for approximately 5% of the Company's total revenues in fiscal 2012.
In Canada, the Company operates 206stores in nine provinces. The Company's Canadian operations consist of two brands, Peoples Jewellers (Peoples) and Mappins Jewellers (Mappins), and accounted for 17% of the Company's total revenues in fiscal 2012. The average store size is 1,605 square feet with an average transaction value of $332 in fiscal year 2012. Peoples serves Internet guests through the e-commerce site, www.peoplesjewellers.com. The Company operates 132 Zales Outlet (Outlet) stores in 35 states and Puerto Rico, sales from which accounted for 10% of its total revenues in fiscal 2012. The average store size is 2,362 square feet in fiscal 2012.
The Company’s kiosk jewelry segment is focused on the opening price point jewelry guest. The Company's presence in Kiosk Jewelry has been expanded through the e-commerce site, www.pagoda.com. The Company also offers its guests the option to purchase warranty coverage on certain products. As of July 31, 2012, Piercing Pagoda operated 654 locations in 41 states and Puerto Rico, sales from which accounted for 13% of the Company's total revenues in fiscal. Piercing Pagoda offers collection of bracelets, earrings, charms, rings, non-precious metal products and 14 karat and 10 karat gold chains, as well as a selection of silver and diamond jewelry, all in basic styles at moderate prices. Kiosk locations average 188 square feet in size in fiscal 2012.
The Company insurance companies are the insurers (either through direct written or reinsurance contracts) of the Company's guests' credit insurance coverage. In addition to providing merchandise replacement coverage for certain perils, credit insurance coverage provides protection to the creditor and cardholder for losses associated with the disability, involuntary unemployment, leave of absence or death of the cardholder. Zale Life Insurance Company also provides group life insurance coverage for the Company's eligible employees. In fiscal year 2012, 36% of the Company's private label credit card purchasers purchased some form of credit insurance. In fiscal year 2012, all other accounted for approximately 1% of the Company's total revenues.
The Company competes with Wal-Mart Stores, Inc., .C. Penney Company, Inc., Signet Jewelers Limited, and QVC, Inc.
MS 5B-12, 901 W. Walnut Hill Lan
IRVING TX 75038-1003