Profile: Zynga Inc (ZNGA.O)
25 May 2017
Zynga Inc., incorporated on October 26, 2007, is a provider of social game services. The Company develops, markets and operates social games as live services played on mobile platforms, such as iPhone Operating System (iOS) operating system and Android operating system and social networking sites, such as Facebook. The Company has developed a range of social games, including games in its Slots, Words With Friends, Zynga Poker and FarmVille franchises.
The Company designs its social games to provide players with shared experiences. The Company operates its games as live services and updates them with new features. The Company analyzes the data generated by its players' game play and social interactions to guide the creation of new content and features. The Company operates its games as live services that are available anytime and anywhere. The Company invests in game categories, including Social Casino, Casual, Action Strategy and Invest Express. Social Casino includes Zynga Poker and its Slots games, such as Hit It Rich! Slots, Wizard of Oz Slots, Willy Wonka and the Chocolate Factory Slots, and Black Diamond Casino. Casual includes Words With Friends, along with other casual offerings, such as Wizard of Oz: Magic Match. The games in this category provide chances for friendly competition. Action Strategy includes CSR Racing 2 and Dawn of Titans. Invest Express includes FarmVille, FarmVille 2, FarmVille 2: Country Escape and FarmVille: Tropic Escape. Games in this category allow its players to express their personalities by customizing the appearances of their game board.
The Company's advertising services offer ways for marketers and advertisers to reach and engage with its players while allowing continued operation of a free-to-play business model. The Company's advertising offerings include branded virtual goods and sponsorships that integrate relevant advertising and messaging within game play; engagement advertisements and offers in which players can answer certain questions, watch-to-earn engagements or sign up for third party services to receive virtual currency and in-game bonuses; mobile advertisements through advertisement-supported free versions of its mobile games; display advertisements in its online Web games that include banner advertisements, and licensing its brands.
The Company competes with Electronic Arts, Activision Blizzard, Gameloft, Glu Mobile, Kabam, Jam City, Machine Zone, Pocket Gems, Rovio, Supercell, Playtika, DoubleDown, SG Interactive, Riot Games, Sony, Ubisoft, Take-Two Interactive, Nintendo, SEGA and Disney.
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