Profile: Zynga Inc (ZNGA.O)
20 Jan 2017
Zynga Inc., incorporate on October 26, 2007, is a provider of social game services. The Company develops, markets and operates social games as live services played on mobile platforms, such as iPhone Operating System (iOS) and Android and social networking sites, such as Facebook. The Company operates through developing and monetizing social games segment. The Company has developed various social games, including games in its Slots, Words With Friends, Zynga Poker and FarmVille franchises. The Company also launched various games on mobile and Web, including Words on Tour and FarmVille: Harvest Swap in the Casual category; Black Diamond Casino and Princess Bride Slots in the Social Casino category; Empires & Allies in the Action Strategy category, and Mountain Goat Mountain.
The Company designs its social games to provide players with shared experiences that surprise and delight them. Its games are free to play, span a number of categories and attract a community of players that is demographically and geographically diverse. The Company operates its games as live services and update them with content and features to make them social, develop player engagement and monetization. The Company analyzes the data generated by its players' game play and social interactions to guide the creation of content and features. The Company operates its games as live services that are available anytime and anywhere. It designs its social games to provide players with access to shared experiences.
The Company invests in various game categories, including Social Casino, which includes Zynga Poker and its Slots games, such as Hit it Rich! Slots, Wizard of Oz Slots, Princess Bride Slots and Black Diamond Casino; Casual, which includes Words With Friends , which launched a localized version in over six languages, including Spanish, French, German and Italian. Games in this category provide chances for competition and allow its players to connect with friends and family when they start a game; Action Strategy, which includes Empires & Allies. Games in this category emphasize on thinking and planning to achieve victory against other players. There is also a social focus as players can connect with friends to achieve a common goal, such as the Alliances feature in Empires & Allies, and Invest Express, which includes games, such as FarmVille, FarmVille 2 and FarmVille 2: Country Escape that allows its players to express their personalities by customizing the appearances of their farms.
The Company competes with DeNA Co. Ltd., Electronic Arts Inc., Gameloft SA, GREE International, Inc., Glu Mobile Inc., King.com Inc., Rovio Mobile Ltd., Supercell Inc., GungHo Online Entertainment, Inc., Kabam, The Walt Disney Company, Activision Blizzard, Inc., Riot Games, Valve, Take-Two Interactive, SEGA of America, Inc. and Tencent Holdings Limited.
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