Key Developments For LookSmart, Ltd.
LookSmart, Ltd. (LOOK.O) (Consolidated Issue listed on NASDAQ Global Market)
LookSmart Appoints Jean Yves Dexmier As Executive Chairman Of Board Of Directors
LookSmart announced the appointment of Jean-Yves Dexmier as Executive Chairman of the Board of Directors. Dr. Dexmier succeeds Mark Sanders, who will remain on the Company's Board of Directors and serve on the Audit Committee and as Chair of the Compensation Committee.
LookSmart Launches SmartRotation, Driving More Revenue for Advertisers
LookSmart announced the full release of SmartRotation, a cost-per-action (CPA) driven tool that automatically serves the performing ad creative in an ad group based on conversion data from a tracking pixel.
LookSmart Announces Strategic Alliance With Anchor Intelligence To Build Higher Quality Network
LookSmart and Anchor Intelligence announced a strategic alliance to enhance and extend protection of advertisers from the threat of click fraud. Under the terms of the agreement, LookSmart has licensed ClearMark, Anchor Intelligence's real-time traffic scoring system, to score all advertising traffic within its network. By scoring each individual click in real time, ClearMark enhances LookSmart's ability to safeguard against illegitimate or fraudulent traffic.
LookSmart and Diigo Partner to Offer Enhanced Social Bookmarking Platform
LookSmart announced its relationship with Diigo.com, an online research tool and knowledge sharing solution. Under the new combination, Looksmart will transfer the Furl social bookmarking technology and service to Diigo.com in return for a potential equity position in the Company. The partnership enables LookSmart to deliver on its stated goal of narrowing corporate focus while also providing continued participation in the rapidly expanding knowledge management space. This relationship will give users a robust set of social bookmarking, research and annotation tools.
LookSmart Issues Q1 2009 Revenue Guidance Below Analysts Estimates
LookSmart announced that for first quarter of 2009, it expects revenue to be in the range of $12.7-$13.1 million. According to Reuters Estimates, analysts are expecting the Company to report revenue of $15.6 million for the same period.
