Key Developments For comScore, Inc.
comScore, Inc. (SCOR.O) (Consolidated Issue listed on NASDAQ Global Market)
COMSCORE, Inc. Lowers FY 2009 Revenue Guidance; Issues Q4 2009 Revenue Guidance Slightly Below Analysts' Estimates
COMSCORE, Inc. announced that for fiscal 2009, it expect revenue growth over fiscal 2008 levels will be slightly below its prior expectations. For the fourth quarter of 2009, it expects revenue to be in the range of $32.75-$34.65 million adjusted EBITDA to be in the range of $8.0-$9.1 million. The Company reported revenues of $117.37 million in fiscal 2008. According to Reuters Estimates, analysts are expecting the Company to report revenues of $129.63 million for fiscal 2009; revenues of $34.69 million for the fourth quarter of 2009. The Company cited that it expect positive order momentum late in the third quarter to carry into the fourth quarter, there will be a latency in how this momentum translates into recognized revenue due to our subscription business model. As a result the Company fiscal 2009 revenue growth over fiscal 2008 levels will be slightly below its prior expectations.
COMSCORE, Inc. To Acquire Certifica
comScore, Inc announced that it has entered into a definitive agreement for the acquisition of Certifica. The Company does not expect the acquisition to have a material impact on 2009 financial results.
Omniture, Inc. And COMSCORE, Inc. Announce Strategic Partner Relationship To Deliver Unified Digital Audience Measurement Service
Omniture, Inc. and COMSCORE, Inc. announced a strategic partner relationship to deliver a unified digital audience measurement system. Specifically designed to meet the demands of the digital advertising world, the offering will combine the power of Omniture's Web analytics with comScore's new Media Metrix 360 hybrid audience measurement to help provide publishers and advertisers with a unified and comprehensive view of online audiences. This relationship between Omniture and comScore will enable organizations to unify their online and panel based audience measurement information, providing more consistent and more comprehensive standard metrics. With the combined offering, publishers and advertisers will be able to automate data integration and reconciliation, eliminate the need for publishers to implement time consuming multiple data collection methods and reduce the labor intensive steps needed to deliver unified audience measurement.
COMSCORE, Inc. Reiterates FY 2009 Revenue Outlook; Issues Q3 2009 Outlook In Line With Analysts' Estimates
COMSCORE, Inc. continue to anticipate revenue growth of 10%-12% for fiscal 2009. For third quarter of 2009, it expects revenue in the range of $32.1-$33.2 million and EBITDA of $6.8-$7.6 million. According to Reuters Estimates, analysts were expecting the Company to report revenues of $129 million for fiscal 2009 and revenues of $32.8 million and EBITDA of $7.1 million for third quarter of 2009.
Microsoft Corp. Advertising and comScore Inc. Collaborate To Bring New Digital Insights To Traditional Media Planners
Microsoft Corp. announced that it is collaborating with comScore Inc. to develop a digital media planning solution, named the Reach and Frequency Planner (RF Planner), which will allow brand advertisers to predict reach, frequency and audience composition at the ad placement level. The RF Planner uses a hybrid audience measurement method that combines Microsoft's ad serving data with demographic information from comScore's panel. It will offer forecasted reach and frequency for online advertising campaigns and comScore's post-buy reporting to show how closely the campaign performance tracked to the prediction.
